Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.3 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month
Sprinklr Social
Score 8.0 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$299
per month per seat
Pricing
HootsuiteSprinklr Social
Editions & Modules
Professional
$99
per month
Team
$249
per month
Business
$739
per month
Enterprise
Contact for Pricing
Sprinklr Social Advanced Plan
$299
per month per seat
Sprinklr Social Enterprise Plan
Contact Us
Offerings
Pricing Offerings
HootsuiteSprinklr Social
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $99/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts
More Pricing Information
Community Pulse
HootsuiteSprinklr Social
Considered Both Products
Hootsuite
Chose Hootsuite
The price is much better for us and it offers more of what our team needs for our clients specific requests.
Chose Hootsuite
We selected Hootsuite due to the pricing and past experience of ease of use in the tool. We knew they could deliver an easy-to-use tool to achieve what we needed. We have a growing social media marketing team, and Hootsuite is able to make the best use of its time, allowing for …
Chose Hootsuite
Comparably, Sprout would be similar from a cost point but its interface is much smoother. Falcion.io is also similar, however, they have poor customer support.
Chose Hootsuite
I only evaluated these products during our purchasing process, and therefore do not have hands-on experience with the products. Hootsuite is more powerful, comprehensive, and complete than Oktopost, as the add-on tools (depending on the bundles chosen) are easily integrated …
Chose Hootsuite
Hootsuite was a better tool than Spredfast and less cumbersome, however, the missed posts did require more staffing and revenue that could have been saved if the tool was able to deliver all posts across all platforms. The design is user-friendly and easy to ready and provides …
Chose Hootsuite
I find Hootsuite better for teams to manage social media posts. It's easy for multi-channel and has link shortening within the software and makes basic reporting and analytics easy to comprehend.
Sprinklr Social
Chose Sprinklr Social
Hootsuite is much more robust in terms of reporting on message data. The ability to metatag individual posts and report on custom fields was vital to our measurement strategy.
Chose Sprinklr Social
Hootsuite, is good and has good content management analytics in it. Sprinklr has better organization features and content review management flows.
Chose Sprinklr Social
We were not a fan of Hootsuite. In the beginning it was alright but we noticed very quickly how much slower it was than Sprinklr Modern Sales & Engagement and how much more we had to contact support. Their pulling streams would act up quite regularly, as would the responding to …
Chose Sprinklr Social
I have used Spark Central in the past, but when compared with Sprinklr [Modern Sales & Engagement], it should be more developed and match the expectations of the end users of the tool. I have seen Sprinklr doing a great job when compared to Spark Central as soon as my …
Chose Sprinklr Social
Sprinklr met our needs as well as seemed to be a better fit with our directions for the year.
Chose Sprinklr Social
Sprinklr is a lot more compatible across multiple platforms and reporting is significantly more streamlined. This helps prevent agent overlap and the ability to add approved responses within the tool saves time and revenue. The ability to create listening queues is very helpful …
Chose Sprinklr Social
We like the interface and the options to add additional modules to Sprinklr. We are happy with the product and will continue to use it. Out of all the social CMS options out there, it truly is best in class. If budget allows one day, we would love to layer on Social Listening.
Chose Sprinklr Social
Sprinklr is a far superior tool that has more breadth and more tools under a unified platform. The listening, reporting, account management, advertising, content management was a lot more developed than the other companies we vetted. I spent weeks talking with various companies …
Chose Sprinklr Social
I am only working on the system, I don't control the contract, but Sprinklr is a very good system that does the job well.
Chose Sprinklr Social
At the time, Sprinklr was cutting edge, plus Sprout gets pretty pricey the more accounts you need to update and doubly so, the more people you need to give access to.
Chose Sprinklr Social
We chose Sprinklr because after testing out the others we realized this was the most efficient platform for our team to use. We also really appreciate the reporting, it's extremely useful for our marketing team when reporting to clients weekly.
Chose Sprinklr Social
I prefer Sprinklr above other social media tools because it has the most features of anything I've worked with. This can be complicated and overwhelming, but our customer success team has helped ensure that we effectively use the tools available.
Chose Sprinklr Social
I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic …
Chose Sprinklr Social
Prior to Sprinklr, we used a combination of of HootSuite and Radian 6. We eventually grew tired of using multiple platforms to achieve our goals. When we found Sprinklr we thought our prayers had been answered for an all-in-one tool. Sprinklr is on the forefront of social media …
Chose Sprinklr Social
Sprinklr is much better then all of the other platforms that I've used for enterprise/business social media. I use TweetDeck for my personal social media but that's just to tweet.
Chose Sprinklr Social
Each enterprise solution has benefits. Selecting the social media management tool should be based on your organization's needs. SpredFast and Sprinklr are for companies that have a large social presence and growing social team. They're both very robust and customizable …
Chose Sprinklr Social
Sprinklr is by far the best out of all social media management tools. For a larger organization that needs the ability to interact with a large audience, Sprinklr is excellent.
Top Pros
Top Cons
Features
HootsuiteSprinklr Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
7.6
262 Ratings
1% below category average
Sprinklr Social
7.7
51 Ratings
1% above category average
Boolean keyword searches7.4178 Ratings8.644 Ratings
Filtering out noise/spam7.0186 Ratings8.247 Ratings
Sentiment analysis7.4180 Ratings6.248 Ratings
Broad channel coverage8.3245 Ratings7.847 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
8.3
368 Ratings
5% above category average
Sprinklr Social
8.1
51 Ratings
2% above category average
Content planning and scheduling8.9367 Ratings8.248 Ratings
Audience targeting8.1252 Ratings7.943 Ratings
Content optimization7.8300 Ratings8.041 Ratings
Workflow management8.2309 Ratings8.145 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.8
295 Ratings
3% below category average
Sprinklr Social
7.7
50 Ratings
5% below category average
Automated routing and prioritization7.8213 Ratings6.443 Ratings
Customer interaction histories7.6230 Ratings8.049 Ratings
Bulk actions8.0253 Ratings8.646 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.4
285 Ratings
3% below category average
Sprinklr Social
6.9
43 Ratings
10% below category average
Lead generation6.6171 Ratings6.430 Ratings
Content marketing7.8255 Ratings5.736 Ratings
Paid media management7.5170 Ratings7.431 Ratings
Campaigns and promotions7.8218 Ratings8.237 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.6
364 Ratings
1% above category average
Sprinklr Social
8.5
54 Ratings
0% below category average
Twitter8.9333 Ratings9.152 Ratings
Facebook9.1348 Ratings8.352 Ratings
LinkedIn8.7304 Ratings8.339 Ratings
Google+8.960 Ratings8.226 Ratings
Instagram8.6307 Ratings8.751 Ratings
Pinterest8.2158 Ratings8.227 Ratings
YouTube8.2145 Ratings9.137 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
7.8
292 Ratings
1% below category average
Sprinklr Social
7.6
53 Ratings
3% below category average
Campaign success analytics7.8268 Ratings7.449 Ratings
Real-time tracking7.9269 Ratings8.152 Ratings
Competitor analysis7.7182 Ratings7.235 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
8.1
304 Ratings
1% below category average
Sprinklr Social
7.4
51 Ratings
10% below category average
Role-based user permissions & privileges8.4257 Ratings8.650 Ratings
Mobile access7.9282 Ratings6.144 Ratings
Best Alternatives
HootsuiteSprinklr Social
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HootsuiteSprinklr Social
Likelihood to Recommend
8.5
(427 ratings)
7.8
(79 ratings)
Likelihood to Renew
9.2
(89 ratings)
7.0
(29 ratings)
Usability
8.2
(65 ratings)
10.0
(7 ratings)
Availability
9.5
(21 ratings)
9.1
(5 ratings)
Performance
9.5
(19 ratings)
8.2
(4 ratings)
Support Rating
7.4
(264 ratings)
9.9
(34 ratings)
In-Person Training
6.0
(1 ratings)
7.0
(2 ratings)
Online Training
9.0
(17 ratings)
8.4
(3 ratings)
Implementation Rating
8.1
(39 ratings)
9.0
(5 ratings)
Configurability
7.1
(3 ratings)
-
(0 ratings)
Ease of integration
8.2
(2 ratings)
-
(0 ratings)
Product Scalability
8.3
(3 ratings)
8.2
(1 ratings)
Vendor post-sale
8.5
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuiteSprinklr Social
Likelihood to Recommend
Hootsuite
I really like that I can just go into hootsuite, connect all the our social channels and be able to have a great overview on what our social feeds look like. It's super handy not having to spend time going into each social platform to do the same post, and I can spend one day scheduling out that month's social plan. I much prefer sorting out boosting post from Hootsuite, the only downside is that they have a limit to what you can boost a month so a lot of the time I have to grin and bear it and use Meta Business Suite instead for boosting posts.
Read full review
Sprinklr
In my perspective, I would say Sprinklr Modern Sales &
Engagement is best suited for teams and organizations who are more involved in
automating social media activities, getting a great analytical report on
activity engagement, and generating lists and bolds that helps determine the
trends and events, etc. One of the best tools that one could use for clients
with every information they would need.
Read full review
Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Sprinklr
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
Read full review
Cons
Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Read full review
Sprinklr
  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
Read full review
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Sprinklr
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Read full review
Usability
Hootsuite
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
Read full review
Sprinklr
It's simple to learn and easy to use. Compared to other social media monitoring tools like it, it has less of a learning curve than most. Between the filters, macros, tagging, and ability to like or reply to posts, it seems pretty comprehensive. At the very least, it accomplishes everything that my organization uses it for
Read full review
Reliability and Availability
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
Sprinklr
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Read full review
Performance
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Sprinklr
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Read full review
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
Sprinklr
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
Read full review
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
Sprinklr
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Read full review
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Sprinklr
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Read full review
Implementation Rating
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review
Sprinklr
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Read full review
Alternatives Considered
Hootsuite
Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.
Read full review
Sprinklr
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
Read full review
Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Sprinklr
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Read full review
Return on Investment
Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Read full review
Sprinklr
  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.