Salesforce Sales Cloud vs. Sprinklr Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Sales Cloud
Score 8.4 out of 10
N/A
Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
$25
per month
Sprinklr Social
Score 8.1 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$299
per month per seat
Pricing
Salesforce Sales CloudSprinklr Social
Editions & Modules
Starter
$25.00
Per User/Per Month
Professional
$80.00
Per User/Per Month
Enterprise
$165.00
Per User/Per Month
Unlimited
$330.00
Per user/Per month
Sprinklr Social Self-Serve Plan
$299
per month per seat
Sprinklr Social Enterprise Plan
Contact Us
Offerings
Pricing Offerings
Salesforce Sales CloudSprinklr Social
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
Salesforce Sales CloudSprinklr Social
Considered Both Products
Salesforce Sales Cloud
Chose Salesforce Sales Cloud
The ability to manage your entire marketing universe, the ability to add on (data.com, social.com, pardot) the entire marketing cloud is so powerful.
Sprinklr Social
Chose Sprinklr Social
We like the interface and the options to add additional modules to Sprinklr. We are happy with the product and will continue to use it. Out of all the social CMS options out there, it truly is best in class. If budget allows one day, we would love to layer on Social Listening.
Chose Sprinklr Social
I think that Sprinklr is strongest in analytics and community management - however - the interface of the other platforms I have used is more friendly and other colleagues have a harder time with navigating the Sprinklr platform.
Chose Sprinklr Social
I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic …
Chose Sprinklr Social
It is clear that Sprinklr has built from the ground-up. Past tools have been clunky, buggy, lightweight, and promised features that were never delivered. The idea of "moderation" shows that other companies are not thinking in terms of relationships yet. Internal collaboration …
Chose Sprinklr Social
In order to find the best vendor to serve our current needs, we looked at a number of options. After a comprehensive evaluation, we decided to continue our partnership with Sprinklr because of its focus on larger enterprise companies and ability to cater to Cisco’s needs.
Chose Sprinklr Social
We looked at Sprout Social, Salesforce Marketing Cloud, & SocialEngage.

Sprout Social and EngageSocial are good products for mid-market organizations with relatively simple needs. They have excellent monitoring / listening capabilities, but less robust reporting capabilities.
Top Pros
Top Cons
Features
Salesforce Sales CloudSprinklr Social
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Salesforce Sales Cloud
7.8
242 Ratings
1% above category average
Sprinklr Social
-
Ratings
Customer data management / contact management8.6242 Ratings00 Ratings
Workflow management7.9233 Ratings00 Ratings
Territory management7.5186 Ratings00 Ratings
Opportunity management8.5236 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)7.5221 Ratings00 Ratings
Contract management7.2193 Ratings00 Ratings
Quote & order management7.5176 Ratings00 Ratings
Interaction tracking7.6207 Ratings00 Ratings
Channel / partner relationship management7.7168 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Salesforce Sales Cloud
7.4
84 Ratings
1% below category average
Sprinklr Social
-
Ratings
Case management7.884 Ratings00 Ratings
Call center management7.366 Ratings00 Ratings
Help desk management7.268 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Salesforce Sales Cloud
7.7
221 Ratings
2% above category average
Sprinklr Social
-
Ratings
Lead management7.9216 Ratings00 Ratings
Email marketing7.5185 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Salesforce Sales Cloud
7.5
224 Ratings
1% below category average
Sprinklr Social
-
Ratings
Task management7.5213 Ratings00 Ratings
Billing and invoicing management7.260 Ratings00 Ratings
Reporting7.9177 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Salesforce Sales Cloud
7.8
237 Ratings
2% above category average
Sprinklr Social
-
Ratings
Forecasting7.4206 Ratings00 Ratings
Pipeline visualization7.8225 Ratings00 Ratings
Customizable reports8.2234 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Salesforce Sales Cloud
8.1
228 Ratings
7% above category average
Sprinklr Social
-
Ratings
Custom fields8.2226 Ratings00 Ratings
Custom objects8.1216 Ratings00 Ratings
Scripting environment8.0160 Ratings00 Ratings
API for custom integration8.2189 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Salesforce Sales Cloud
8.7
230 Ratings
5% above category average
Sprinklr Social
-
Ratings
Single sign-on capability8.8197 Ratings00 Ratings
Role-based user permissions8.6203 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Salesforce Sales Cloud
7.5
145 Ratings
3% above category average
Sprinklr Social
-
Ratings
Social data7.6144 Ratings00 Ratings
Social engagement7.5141 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Salesforce Sales Cloud
7.8
197 Ratings
9% above category average
Sprinklr Social
-
Ratings
Marketing automation7.8193 Ratings00 Ratings
Compensation management7.8130 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Salesforce Sales Cloud
7.2
208 Ratings
4% below category average
Sprinklr Social
-
Ratings
Mobile access7.2208 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Salesforce Sales Cloud
-
Ratings
Sprinklr Social
7.7
51 Ratings
1% above category average
Boolean keyword searches00 Ratings8.644 Ratings
Filtering out noise/spam00 Ratings8.247 Ratings
Sentiment analysis00 Ratings6.148 Ratings
Broad channel coverage00 Ratings7.847 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Salesforce Sales Cloud
-
Ratings
Sprinklr Social
8.0
51 Ratings
1% above category average
Content planning and scheduling00 Ratings8.148 Ratings
Audience targeting00 Ratings7.943 Ratings
Content optimization00 Ratings8.041 Ratings
Workflow management00 Ratings8.145 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Salesforce Sales Cloud
-
Ratings
Sprinklr Social
7.7
50 Ratings
5% below category average
Automated routing and prioritization00 Ratings6.343 Ratings
Customer interaction histories00 Ratings8.049 Ratings
Bulk actions00 Ratings8.646 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Salesforce Sales Cloud
-
Ratings
Sprinklr Social
6.8
43 Ratings
12% below category average
Lead generation00 Ratings6.330 Ratings
Content marketing00 Ratings5.636 Ratings
Paid media management00 Ratings7.331 Ratings
Campaigns and promotions00 Ratings8.237 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Salesforce Sales Cloud
-
Ratings
Sprinklr Social
8.5
54 Ratings
0% below category average
Twitter00 Ratings9.152 Ratings
Facebook00 Ratings8.352 Ratings
LinkedIn00 Ratings8.339 Ratings
Google+00 Ratings8.126 Ratings
Instagram00 Ratings8.751 Ratings
Pinterest00 Ratings8.227 Ratings
YouTube00 Ratings9.137 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Salesforce Sales Cloud
-
Ratings
Sprinklr Social
7.5
53 Ratings
5% below category average
Campaign success analytics00 Ratings7.349 Ratings
Real-time tracking00 Ratings8.152 Ratings
Competitor analysis00 Ratings7.235 Ratings
Account management
Comparison of Account management features of Product A and Product B
Salesforce Sales Cloud
-
Ratings
Sprinklr Social
7.4
51 Ratings
9% below category average
Role-based user permissions & privileges00 Ratings8.650 Ratings
Mobile access00 Ratings6.144 Ratings
Best Alternatives
Salesforce Sales CloudSprinklr Social
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce Sales CloudSprinklr Social
Likelihood to Recommend
8.4
(374 ratings)
7.8
(79 ratings)
Likelihood to Renew
9.0
(56 ratings)
7.0
(29 ratings)
Usability
7.6
(120 ratings)
10.0
(7 ratings)
Availability
9.8
(27 ratings)
9.1
(5 ratings)
Performance
9.0
(18 ratings)
8.2
(4 ratings)
Support Rating
5.7
(91 ratings)
9.9
(34 ratings)
In-Person Training
7.9
(11 ratings)
7.0
(2 ratings)
Online Training
9.1
(15 ratings)
8.4
(3 ratings)
Implementation Rating
1.0
(18 ratings)
9.0
(5 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.8
(9 ratings)
-
(0 ratings)
Product Scalability
8.7
(33 ratings)
8.2
(1 ratings)
Professional Services
9.3
(8 ratings)
-
(0 ratings)
User Testimonials
Salesforce Sales CloudSprinklr Social
Likelihood to Recommend
Salesforce
Sales Cloud is very well suited for the daily leads and opportunity pipeline management as well as user management. Sales process automation are very helpful for repetitive tasks. It integrates well with other platforms. It's easy to customize and report on data. Sales Cloud can be pricey so is only open to larger org's that need complex CRM. User adoption is slow to any new users that have no prior experience.
Read full review
Sprinklr
In my perspective, I would say Sprinklr Modern Sales &
Engagement is best suited for teams and organizations who are more involved in
automating social media activities, getting a great analytical report on
activity engagement, and generating lists and bolds that helps determine the
trends and events, etc. One of the best tools that one could use for clients
with every information they would need.
Read full review
Pros
Salesforce
  • Logging notes: SF makes it easy to log notes in the timeline or static notes that live in an easy-to-see spot for longevity.
  • Logging activities: It's easy to post a call, text, email, etc.
  • API data: Once connected, SF is critical to automation, such as website activity, login activity, pages visited, etc., which saves the Customer Success side time in understanding account activity.
  • Custom fields: you can add custom fields to really personalize your experience. We use quite a few and it's brilliant.
Read full review
Sprinklr
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
Read full review
Cons
Salesforce
  • I have hard-coded the auto-update of the phone number format and state format from some codes shared by the community, but I do not know where to do it. I cannot reset it either.
  • It is unclear what functionalities each version has. We use the enterprise version, and it seems we can only have one design of the pipeline. But different business segments would have very different sales cycles, and hence, pipeline tracking would be different. It would be nice to have this available in our version.
  • It seems I cannot create a report to pull notes logged at the account levels.
Read full review
Sprinklr
  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
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Likelihood to Renew
Salesforce
There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
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Sprinklr
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
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Usability
Salesforce
Salesforce has been designed on the basis of "Clicks, not code". So anyone willing to learn the Salesforce user interface (which is quite good as far as management software platforms go) is able to become a Salesforce user or even a Salesforce administrator. You don't have to know coding language to work in the Salesforce environment. Also, Salesforce has one of the best software training resources (Trailhead) that I have ever encountered. It is free to all, easy to use, and most importantly it is interactive. No scrolling through endless text in a user manual. There are hands-on modules and related videos interlaced and through it all you earn points and badges to display your level of learning.
Read full review
Sprinklr
It's simple to learn and easy to use. Compared to other social media monitoring tools like it, it has less of a learning curve than most. Between the filters, macros, tagging, and ability to like or reply to posts, it seems pretty comprehensive. At the very least, it accomplishes everything that my organization uses it for
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Reliability and Availability
Salesforce
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
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Sprinklr
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Read full review
Performance
Salesforce
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
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Sprinklr
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Read full review
Support Rating
Salesforce
The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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Sprinklr
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
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In-Person Training
Salesforce
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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Sprinklr
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
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Online Training
Salesforce
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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Sprinklr
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
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Implementation Rating
Salesforce
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Sprinklr
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
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Alternatives Considered
Salesforce
Salesforce Sales cloud is well integrated with a lot of other marketing and sales technology SAAS products that we use within our business, which is a big part of why I enjoy using it. Compared to NetSuite, it is a lot more user friendly, a modern platform that provides better visual understanding of sales pipeline and contains more useful data across the customer journey.
Read full review
Sprinklr
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
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Contract Terms and Pricing Model
Salesforce
Salesforce is the most widely used CRM system. Professionalism tends to increase when things go wrong for market leaders. Salesforce considers us as users because they own the market. Having all of our data in one place and all of our teams working within Salesforce. Anyone who uses Salesforce is impacted by it, even if they don't.
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Sprinklr
No answers on this topic
Scalability
Salesforce
I don't think there is a limit to Sales Cloud's scalability; at least, I haven't encountered one or heard of one. My data is not enormous, so perhaps some companies might encounter lags, but nothing from my end. I think I'll be able to use Sales Cloud from now until infinity.
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Sprinklr
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
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Professional Services
Salesforce
Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
Read full review
Sprinklr
No answers on this topic
Return on Investment
Salesforce
  • All tools we've implemented with Salesforce had a pretty quick positive ROI with the exception of CPQ & Billing. That was a very large project that I would only suggest for businesses with many SKUs that tend to be packaged together.
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Sprinklr
  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
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ScreenShots

Salesforce Sales Cloud Screenshots

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