What users are saying about

Sprout Social

Top Rated
262 Ratings

Buffer<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

173 Ratings

Sprout Social

Top Rated
262 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Buffer<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

173 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Add comparison

Likelihood to Recommend

Sprout Social

If you have a small social media team and need a way to quickly and easily monitor your owned social media channels, track conversations on your posts and engage with your fans or followers, Sprout works well. It also is an easy way for users to create high-level reports for higher-ups.
Jimmy Mack profile photo

Buffer

I think Buffer is great for organizations that have a small amount of social accounts to manage, and where cross-unit collaboration is common. It's also good for organizations where the level of social media knowledge may not be very strong, as the tool is easy to use with minimal setup and training and it offers good basic tracking for evaluating impact. I think if you're going to be doing a lot of content volume across a lot of accounts and need robust analytics, there are more advanced tools out there to use
Ben Rubenstein profile photo

Feature Rating Comparison

Listening/monitoring

Sprout Social
6.8
Buffer
Boolean keyword searches
Sprout Social
7.5
Buffer
Filtering out noise/spam
Sprout Social
7.2
Buffer
Sentiment analysis
Sprout Social
5.5
Buffer
Broad channel coverage
Sprout Social
6.9
Buffer

Publishing

Sprout Social
7.6
Buffer
8.0
Content planning and scheduling
Sprout Social
8.1
Buffer
9.1
Audience targeting
Sprout Social
7.3
Buffer
Content optimization
Sprout Social
7.1
Buffer
7.0
Workflow management
Sprout Social
7.7
Buffer
7.9

Engagement

Sprout Social
7.1
Buffer
Automated routing and prioritization
Sprout Social
6.3
Buffer
Customer interaction histories
Sprout Social
8.2
Buffer
Bulk actions
Sprout Social
7.0
Buffer

Marketing

Sprout Social
6.8
Buffer
Lead generation
Sprout Social
6.3
Buffer
Content marketing
Sprout Social
7.5
Buffer
Paid media management
Sprout Social
6.2
Buffer
Campaigns and promotions
Sprout Social
7.2
Buffer

Channel coverage/integration

Sprout Social
8.2
Buffer
Twitter
Sprout Social
9.0
Buffer
Facebook
Sprout Social
8.6
Buffer
LinkedIn
Sprout Social
7.8
Buffer
Google+
Sprout Social
8.6
Buffer
Instagram
Sprout Social
7.2
Buffer
Pinterest
Sprout Social
8.0
Buffer
YouTube
Sprout Social
8.0
Buffer

Reporting/analytics

Sprout Social
8.3
Buffer
7.7
Campaign success analytics
Sprout Social
7.8
Buffer
7.7
Real-time tracking
Sprout Social
8.8
Buffer
Competitor analysis
Sprout Social
8.2
Buffer

Account management

Sprout Social
7.8
Buffer
7.7
Role-based user permissions & privileges
Sprout Social
8.8
Buffer
7.2
Mobile access
Sprout Social
6.8
Buffer
8.1

Pros

  • Superb Organizational Tool: As an editor, I was able to easily schedule the company's website content (i.e. articles and news stories) via Sprout Social to publish on Twitter and Facebook at a specific time so that readers and social media followers would not be bombarded with stories all at once.
  • Simple and Effective Marketing Tool: The use of hashtags via Twitter and Facebook allowed me to direct our content to specific people in specific locations. Also, being able to schedule content, via Sprout Social, from the website to post on Twitter and Facebook helped to drive readers to the company's website.
  • Adaptable for all types of users with different backgrounds: As an editor with a writing background, I was unfamiliar with social media and marketing when I first began working for the company in which I was employed. However, Sprout Social is simple to navigate and it provides users with helpful tips and instructional elements to better understand how it works.
Jennifer Wagner profile photo
  • User Interface for sharing: Buffer makes it super simple to share content. (1) Cut and past the text + hyperlink that you want to share, (2) Select the accounts you want to share it to, (3) Add an image if necessary (Twitter)., (4) Select time frame for sharing. Buffer automatically shortens the link and displays a draft for your review. Super simple. Better overall interface and experience than both Hootsuite and Tweetdeck.
  • Direct Access to RSS Feeds: One of the nicest features of this app is that they've found a way to give you direct access to RSS feeds of content -- right in the app itself! Obviously we find the majority of our content as we browse the Internet in the course of our workday but this is a great way to save time when you're focusing on filling up Buffer with great content. You simply type a keyword in and it displays a variety of RSS Feed results for you to choose from -- for each social media account! More than I could ever use.
  • Pablo Image Tool: Image preparation is one of the most challenging and time consuming areas of social media marketing. Buffer has found a way to simplify and integrate that process as well with 'Pablo'. Pablo is an integrated tool that allows you identify or upload relevant images and then customize them. Once they're ready for action you can either download them or share then right from the interface. It's intuitive and the most efficient web-based social media tool I've ever seen for images. Bravo!
  • Google Chrome Extension: This is another feature that we used all day long. In the course of the day I'll run across excellent content and I can easily drop it into my Buffer account without having to stop what I'm doing in that browser by using the Chrome extension. Another great tool that I don't know what I would do without.
  • Scheduling: Buffer gives us at least three ways to schedule our posts: (A) Manually (by date & time), (B) Automated Scheduling - I set up a schedule in advance and then can just mindlessly submit posts into my Buffer account and know that it will shoot them out in the order and frequency that I set up in the schedule, (C) Optimal Scheduling - Buffer now includes a tool that when activated automatically optimizes the times that you're posts will be published. I LOVE THIS! I want the most visibility and re-sharing of our content. With Optimal Scheduling I don't even have to worry about that and this frees me up to just focus on finding compelling content. WOOHOO!
  • Customer Service: Buffer's customer service department is RADICAL! They're known as 'The Happiness Team' and they really mean it. They will not stop serving you until you are completely satisfied and happy. Buffer is not the easiest app to wrap your mind around and the integration aspects when you add team members can be hairy, nut they're always there for you and unlike most CSRs they'll be the first to admit when they have a feature that needs improvement or isn't working right. I had an issue pop up this weekend and a representative named Darcy took the time to provide support by screencast, direct message chats on Twitter and even a Google Hangout where we were face to face. I can't remember another time where I felt like a support representative understood my pain and bent over backwards to make things right. Well done Darcy!
Kevin J. Alexander profile photo

Cons

  • We would really like Sprout to add Sentiment to the listening portion.
  • It would also be nice if Sprout had labels so we could further categorize the social comments and posts.
  • Due to the Facebook API we don't believe that the Engagement score shown by our Care Team is always accurate.
Jencey Keeton profile photo
  • Figuring out their content recommendation engine is critical for them. It's a newer feature so there's plenty of room to grow.
Travis Balinas profile photo

Likelihood to Renew

Sprout Social6.2
Based on 61 answers
I would like to find a platform that offers better and more comprehensive analytics while also offering complete scheduling tools for Facebook and Google +, maybe even Pinterest. I haven't found that yet which is why I haven't switched but as soon as I do, I will switch.
Stephanie Spear profile photo
Buffer9.1
Based on 11 answers
I would renew it because it's great value, but I'd like to see added capabilities as I'm sure there's lots of competing social media tools.
Robert Clarke profile photo

Usability

Sprout Social8.0
Based on 16 answers
There is no flaw in usability.
Valentin Vesa profile photo
Buffer10.0
Based on 1 answer
They make it incredibly simple to understand and do a great job of walking you through things along the way
Travis Balinas profile photo

Reliability and Availability

Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo
No score
No answers yet
No answers on this topic

Performance

Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo
No score
No answers yet
No answers on this topic

Support

Sprout Social9.2
Based on 12 answers
The support is always there, almost instant. Whenever I start my live chat support session the answer is there.
Valentin Vesa profile photo
Buffer10.0
Based on 1 answer
I've tweeted them questions before and they're always super quick to respond either through Twitter or email.
Travis Balinas profile photo

Online Training

Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo
No score
No answers yet
No answers on this topic

Implementation

Sprout Social8.9
Based on 10 answers
Smooth sailing.
Lisa Kribs-LaPierre profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I believe that Spredfast and Sprinklr are better in terms of community management and brand engagement. Spredfast has great reporting capabilities, however, the Sprout interface and overall display is easier to navigate and display a PDF for clients on how our content is doing and what is working, what is not working, etc.
Kelcey Zacarese profile photo
Compared to Hootsuite, Buffer didn't offer the analytics and large-scale management we needed. Buffer is good to use for a small number of accounts for people a little less familiar with scheduling, as its interface is very simplistic. Overall, we decided to use Hootsuite because of the amount of content we could publish and the in-depth analytics it provided, which helped us build a following on social media.
Emily Hammell profile photo

Return on Investment

  • My Sprout Social inbox is never closed, so when I hear a notification I check it immediately. Working in higher education, I'm managing multiple top-level accounts for the university, and Sprout makes it possible for all of that information to come to one place and helps me to quickly respond to people as soon as I receive notification!
  • Sprout Social definitely contributes to my efficiency. Being able to manage, schedule and respond all from one place instead of logging into multiple social accounts is extremely helpful and saves time.
Olivia Ann Hurst profile photo
  • Buffer helped us to have more organized social media management process. There was no need to switch from one social media account to another. You just schedule everything in one place and it does the job.
  • It helped also to follow the results of the posts. Their analytics section is pretty good.
No photo available

Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Buffer

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.