What users are saying about

Sprout Social

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Top Rated
275 Ratings
22 Ratings

Sprout Social

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Top Rated
275 Ratings
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Score 8 out of 101
22 Ratings
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Score 8.7 out of 101

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Likelihood to Recommend

Sprout Social

I would ask what they are using this tool for? If they are looking for a social response and engagement tool then I would highly recommend Sprout. If they are looking for a Social listening platform I would more than likely recommend another tool. Also, it depends on budget. This is great for small businesses or companies that are not ready for an enterprise platform.
Jencey Keeton profile photo

Falcon.io

Falcon.io provides a set of functionalities that cover a wide spectrum of services that would normally be required by any social media community manager and analyst. In addition, it has a few unique features that you wouldn't find in other platforms, and we would highly recommend signing up with Falcon.io if those functionalities are what you are seeking.
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Feature Rating Comparison

Listening/monitoring

Sprout Social
6.8
Falcon.io
8.4
Boolean keyword searches
Sprout Social
7.5
Falcon.io
9.0
Filtering out noise/spam
Sprout Social
7.2
Falcon.io
8.9
Sentiment analysis
Sprout Social
5.5
Falcon.io
6.7
Broad channel coverage
Sprout Social
6.9
Falcon.io
8.9

Publishing

Sprout Social
8.0
Falcon.io
8.4
Content planning and scheduling
Sprout Social
8.3
Falcon.io
8.0
Audience targeting
Sprout Social
7.9
Falcon.io
8.1
Content optimization
Sprout Social
7.6
Falcon.io
9.0
Workflow management
Sprout Social
8.2
Falcon.io
8.5

Engagement

Sprout Social
7.3
Falcon.io
7.7
Automated routing and prioritization
Sprout Social
6.3
Falcon.io
9.0
Customer interaction histories
Sprout Social
8.5
Falcon.io
7.7
Bulk actions
Sprout Social
7.1
Falcon.io
6.5

Marketing

Sprout Social
7.0
Falcon.io
8.9
Lead generation
Sprout Social
6.6
Falcon.io
7.6
Content marketing
Sprout Social
8.0
Falcon.io
9.0
Paid media management
Sprout Social
6.2
Falcon.io
9.5
Campaigns and promotions
Sprout Social
7.2
Falcon.io
9.5

Channel coverage/integration

Sprout Social
7.9
Falcon.io
9.2
Twitter
Sprout Social
9.1
Falcon.io
9.3
Facebook
Sprout Social
8.4
Falcon.io
9.3
LinkedIn
Sprout Social
7.4
Falcon.io
9.9
Google+
Sprout Social
7.1
Falcon.io
9.9
Instagram
Sprout Social
7.5
Falcon.io
8.0
Pinterest
Sprout Social
8.0
Falcon.io
YouTube
Sprout Social
8.0
Falcon.io
9.0

Reporting/analytics

Sprout Social
8.2
Falcon.io
6.6
Campaign success analytics
Sprout Social
8.0
Falcon.io
6.4
Real-time tracking
Sprout Social
8.9
Falcon.io
7.1
Competitor analysis
Sprout Social
7.7
Falcon.io
6.3

Account management

Sprout Social
7.8
Falcon.io
8.6
Role-based user permissions & privileges
Sprout Social
8.9
Falcon.io
8.7
Mobile access
Sprout Social
6.7
Falcon.io
8.5

Pros

  • One of the first things I noticed about Sprout was its extremely reliable publishing module. It never faltered in the 18+ months that I've used, and is easy to navigate to for updating already scheduled tweets (for example).
  • The reporting module is beautiful. Very clear findings on the exact items I look to report on - plus the export to pdf function is really cool.
  • I actually really like Sprout Social's blog and social messaging. Not salesy and provides value to my research and trend watching. Whoever is managing their community does a great job at coming across as authentic, vs. just trying to get people to sign up for their webinar.
Lisa Kribs-LaPierre profile photo
  • Cross-Channel Social Media Management
  • Customer Interaction
  • Ease of Use
Carson Maddocks profile photo

Cons

  • Sprout calculates impressions and engagements differently than Facebook and Twitter do natively, so I’m unable to rely solely on the reports pulled from the platform.
  • Sprout’s Instagram integration didn’t suit our needs. Our audiences respond best to posts in real time, so there isn’t opportunity to schedule Instagram posts in advance. With recent privacy changes, I’m not able to like or comment on Instagram posts from Sprout either, so I’ve moved back to using Instagram natively.
  • The integration with LinkedIn company pages is weak; links don’t format correctly, so it’s easier to post natively.
  • Approvals and task assignments aren’t available with the entry-level subscription, and the cost of upgrading is similar to what I could get for a more robust tool like Falcon.
Adrienne Hardin profile photo
  • Measuring/Reporting Lacks The Flexibility We Need
  • Not A Direct Falcon Issue, But Issues With FB/IG Graph API
  • Sometimes The Platform Can Be A Little Unstable
Carson Maddocks profile photo

Likelihood to Renew

Sprout Social6.2
Based on 61 answers
I enjoy the product. Sprout Social is easy to use, has great customer service and above all else, excellent reporting features
Mike Wolfe profile photo
Falcon.io6.3
Based on 3 answers
I've only recently worked with this tool.
Sabine Hollegien profile photo

Usability

Sprout Social8.0
Based on 16 answers
At Sprout's affordable price point, the usability is hands down above the rest.
Lisa Kribs-LaPierre profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo
No score
No answers yet
No answers on this topic

Performance

Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo
Falcon.io8.2
Based on 1 answer
No answer on this topic is available.

Support

Sprout Social9.2
Based on 12 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre profile photo
No score
No answers yet
No answers on this topic

Online Training

Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo
No score
No answers yet
No answers on this topic

Implementation

Sprout Social8.9
Based on 10 answers
Smooth sailing.
Lisa Kribs-LaPierre profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

SHORTLIST:
  • Radian6
  • Act-On
  • Sprout Social
  • Hootsuite Premium
We chose Sprout Social because of a mix of cost and value. The value it provided was exactly what we needed in terms of reporting and overall functionality, whereas other systems were not as cost-effective or did not provide the exact solution for what we were looking for.
Lizzie Maldonado profile photo
Better than the competition, 'nuff said.
Carson Maddocks profile photo

Return on Investment

  • Improved | increased engagement.
  • Faster lead conversion.
  • Improved handle on data.
Annesa L Lacey profile photo
  • Conversion to website and partners.
  • Employee efficiency.
Sabine Hollegien profile photo

Screenshots

Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Falcon.io

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Falcon.io offers two service packages to suit company size and social needs: Pro and Premium. These offer varying services and support levels.