What users are saying about

Sprout Social

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Top Rated
268 Ratings

Spredfast

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Top Rated
106 Ratings

Sprout Social

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Top Rated
268 Ratings
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Score 8 out of 101

Spredfast

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Top Rated
106 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

Sprout Social

It is truly a great platform for anyone trying to manage more than three social platforms at a time. I don't think it's worth purchasing for less than three social platforms because of its lack of ROI accountability. I wish it had a built-in tool that could create short links that could then be tracked in the application. Right now it relies on bit.ly and I have to go to an outside site to track links posted.
Stephanie MacMillan profile photo

Spredfast

Having the ability to schedule and use analytics in the same platform is a huge benefit. From the beginning Spredfast is very easy to navigate and simple to catch on to using the basic functions.
No photo available

Feature Rating Comparison

Listening/monitoring

Sprout Social
6.7
Spredfast
7.5
Boolean keyword searches
Sprout Social
7.4
Spredfast
8.6
Filtering out noise/spam
Sprout Social
6.9
Spredfast
7.3
Sentiment analysis
Sprout Social
5.5
Spredfast
6.4
Broad channel coverage
Sprout Social
6.9
Spredfast
7.9

Publishing

Sprout Social
7.9
Spredfast
7.6
Content planning and scheduling
Sprout Social
8.4
Spredfast
8.7
Audience targeting
Sprout Social
7.8
Spredfast
7.8
Content optimization
Sprout Social
7.2
Spredfast
5.0
Workflow management
Sprout Social
8.2
Spredfast
9.0

Engagement

Sprout Social
7.3
Spredfast
8.0
Automated routing and prioritization
Sprout Social
6.3
Spredfast
8.1
Customer interaction histories
Sprout Social
8.4
Spredfast
8.1
Bulk actions
Sprout Social
7.2
Spredfast
7.8

Marketing

Sprout Social
6.9
Spredfast
7.4
Lead generation
Sprout Social
6.3
Spredfast
6.5
Content marketing
Sprout Social
8.0
Spredfast
8.0
Paid media management
Sprout Social
6.2
Spredfast
7.1
Campaigns and promotions
Sprout Social
7.2
Spredfast
8.0

Channel coverage/integration

Sprout Social
8.0
Spredfast
8.0
Twitter
Sprout Social
9.3
Spredfast
9.6
Facebook
Sprout Social
8.5
Spredfast
9.4
LinkedIn
Sprout Social
7.9
Spredfast
7.5
Google+
Sprout Social
7.5
Spredfast
7.7
Instagram
Sprout Social
7.1
Spredfast
7.8
Pinterest
Sprout Social
8.0
Spredfast
6.7
YouTube
Sprout Social
8.0
Spredfast
7.3

Reporting/analytics

Sprout Social
8.4
Spredfast
8.1
Campaign success analytics
Sprout Social
8.2
Spredfast
8.0
Real-time tracking
Sprout Social
9.0
Spredfast
8.4
Competitor analysis
Sprout Social
7.9
Spredfast
8.0

Account management

Sprout Social
8.0
Spredfast
7.6
Role-based user permissions & privileges
Sprout Social
9.1
Spredfast
8.3
Mobile access
Sprout Social
7.0
Spredfast
7.0

Pros

  • I absolutely love the Sprout Social's customer service - it's phenomenal! You can always reach a person 24/7 and get a speedy response via email, chat support, phone or even by tweeting to them. I feel pretty sure that at one point, Carolyn (one of their AWESOME customer service reps - she also wears other hats!) was pretty familiar with my name!
  • The dashboard is extremely user-friendly and makes the product extremely easy to use. Although it's rare I have a question about using the dashboard, customer service is always there immediately if I do!
  • Sprout Social is constantly improving their product. I love using their services because I know that this isn't as good as it's going to get (although pretty awesome) - but that they will always continue to one-up themselves! They grasp that social is constantly changing - and they want to provide the best services for their customers as possible.
  • Another awesome thing about Sprout is their app! It's also very user-friendly and comes quite in handy when I'm live-tweeting events for the university. It's definitely extremely helpful in keeping up with our multiple social accounts when I'm traveling, which is frequently.
Olivia Ann Hurst profile photo
  • Scheduling posts is simple. It allows you to post right away or schedule for later. It also displays a full calendar view to ensure that posts are not overlapping.
  • Intelligence provides extensive analytics for Twitter and Facebook as well as Instagram. It allows you multiple ways to filter searches and look at different breakdowns of content.
  • The platform itself makes it easy to navigate between Intelligence and Conversations
No photo available

Cons

  • Would like to see if they can get Pinterest/Instagram.
  • Would be interested to see if they could manage ads within the system.
  • The mobile app isn't fluid. Much easier to use Facebook's Page Manager and Twitter's app to manage multiple accounts from mobile.
  • Would like to see if they can get more analytics on followers and fans (what things they are talking about, other Facebook pages they like, etc). Maybe more integration tools with a company's website API.
Wayne Pua profile photo
  • Some improvements to the analytics within Conversations would be helpful - I know there are plans to allow bespoke KPIs to be created and this would be a welcome addition.
  • Simpler user management within the Intelligence platform - this is not yet aligned with the Conversations platform.
Joe Hill profile photo

Likelihood to Renew

Sprout Social6.2
Based on 61 answers
Sprout Social is an ideal solution for professionals, small and midsize organizations who understand the social landscape and the value measuring the effectiveness of social campaigns. Organizations that are looking to monitor, measure and engage their audience on LinkedIn, Facebook, Twitter and Google+ will find Sprout Social easy to set up and use.
Doreen Nicastro profile photo
Spredfast8.2
Based on 31 answers
Right now, Spredfast is a clear leader in the Social CRM space
Jason Nickel profile photo

Usability

Sprout Social8.0
Based on 16 answers
At Sprout's affordable price point, the usability is hands down above the rest.
Lisa Kribs-LaPierre profile photo
Spredfast8.0
Based on 24 answers
2 years ago, this usability rating would have been much lower, however, Spredfast has made changes and offerings that have exponentially increased the usability. The analytics feature and publishing updates provide a streamlined, easy user experience.
No photo available

Reliability and Availability

Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo
Spredfast10.0
Based on 11 answers
The plat form can be accessed easily at any time on both desktop and mobile devices
Garrett Estrada profile photo

Performance

Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo
Spredfast9.0
Based on 7 answers
Occasionally it was buggy, especially early in our relationship. But again - support is excellent.
No photo available

Support

Sprout Social9.2
Based on 12 answers
The customer service team is the second reason why we are semi-loyal to this platform. The customer service process is painless, effective and flawless in my experience.
Lizzie Maldonado profile photo
Spredfast8.9
Based on 26 answers
The coaching team is fantastic! Customer service, when we have issues, could be a little faster but they have been able to help.
Nikki Harmon profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Spredfast8.9
Based on 7 answers
It was an intimate and personal meeting and the trainer was exceptionally patient. This was an amazing experience for our higher ups.
No photo available

Online Training

Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo
Spredfast7.9
Based on 7 answers
• • We did several different types of training. We went there for initial training, and we had them send a trainer into our facilities. We also used the online webinars extensively. In general, I thought that the training needed to be a little more formal. It tends to be more of a software tour, rather than actual hands-on training. This is an opportunity for improvement that they are aware of an working on.
No photo available

Implementation

Sprout Social8.9
Based on 10 answers
Extremely easy to set up in-house.
Lizzie Maldonado profile photo
Spredfast9.0
Based on 24 answers
No, I think they did a great job with on-boarding us to Experiences and we've been very happy with the individual coaching/training sessions we've had with Nicole at Spredfast.
Nikki Harmon profile photo

Alternatives Considered

We are HubSpot partners so we still use HubSpot. We also have a free Hootsuite account. We use Sprout Social because we liked the tools and the reporting.
Daniela Belevan profile photo
Gregory Tan profile photo

Scalability

No score
No answers yet
No answers on this topic
Spredfast8.4
Based on 18 answers
We have a gargantuan organization that comprises 112 distinct social media accounts. Spredfast has allowed us to manage all of these seamlessly and efficiently
Garrett Estrada profile photo

Return on Investment

  • More satisfied clients with our reporting
  • Happy employees with more time in their hands
Daniela Belevan profile photo
  • Great communication within the tool cuts down on the numbers of emails.
  • Getting everyone to use the same tool reduces redundancies.
  • The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
  • Training was easy and not time intensive.
No photo available

Screenshots

Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprout Social More Information

Spredfast

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Spredfast More Information