Sprout Social vs. TweetDeck

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sprout Social
Score 8.2 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
TweetDeck
Score 6.8 out of 10
N/A
TweetDeck is a social media dashboard application for management of Twitter accounts. It is now owned by Twitter.N/A
Pricing
Sprout SocialTweetDeck
Editions & Modules
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
No answers on this topic
Offerings
Pricing Offerings
Sprout SocialTweetDeck
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Sprout SocialTweetDeck
Considered Both Products
Sprout Social
Chose Sprout Social
Well, it depends on what you're looking for. If you want a one-stop shop social media management tool, then it's better than Hootsuite, but Buffer beats Sprout Social's scheduling features. TweetDeck beats Sprout's social listening features. Twitter provides way better Twitter …
Chose Sprout Social
I've found that Sprout Social has more capabilities than other social platforms, and goes above and beyond in its functionality and support. I also think that Sprout Social has one of the cleanest, easy to use interfaces of all the social platforms. Hootsuite and TweetDeck, for …
Chose Sprout Social
We needed something more thorough than the free products we had tested (Hootsuite and TweetDeck), but the more robust products (Falcon) were out of our budget. Sprout hit the sweet spot of having everything we needed at the time for the right price.
Chose Sprout Social
Much better interface and flexibility. Plans include features instead of features being a la carte at additional costs. Sprout team is local to the city I work in so access to support is a benefit. Overall the support and training (including webinars and phone) offerings are …
TweetDeck
Chose TweetDeck
I like TweetDeck much better than Hootsuite or Sprout Social because of its endless customizing features. Being able to make very specific columns allows for a better user experience and more opportunities for your business. These very niche options are why I chose TweetDeck …
Top Pros
Top Cons
Features
Sprout SocialTweetDeck
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Sprout Social
7.3
53 Ratings
4% below category average
TweetDeck
-
Ratings
Boolean keyword searches6.939 Ratings00 Ratings
Filtering out noise/spam7.043 Ratings00 Ratings
Sentiment analysis7.124 Ratings00 Ratings
Broad channel coverage8.334 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Sprout Social
4.9
57 Ratings
48% below category average
TweetDeck
-
Ratings
Content planning and scheduling7.157 Ratings00 Ratings
Audience targeting3.048 Ratings00 Ratings
Content optimization3.549 Ratings00 Ratings
Workflow management5.952 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Sprout Social
6.0
55 Ratings
30% below category average
TweetDeck
-
Ratings
Automated routing and prioritization2.725 Ratings00 Ratings
Customer interaction histories7.851 Ratings00 Ratings
Bulk actions7.446 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Sprout Social
4.7
39 Ratings
48% below category average
TweetDeck
-
Ratings
Lead generation2.431 Ratings00 Ratings
Content marketing2.935 Ratings00 Ratings
Paid media management6.23 Ratings00 Ratings
Campaigns and promotions7.24 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Sprout Social
7.5
59 Ratings
13% below category average
TweetDeck
-
Ratings
Twitter7.757 Ratings00 Ratings
Facebook6.359 Ratings00 Ratings
LinkedIn8.352 Ratings00 Ratings
Google+7.721 Ratings00 Ratings
Instagram7.249 Ratings00 Ratings
Pinterest7.214 Ratings00 Ratings
YouTube8.01 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Sprout Social
5.9
58 Ratings
28% below category average
TweetDeck
-
Ratings
Campaign success analytics4.154 Ratings00 Ratings
Real-time tracking6.555 Ratings00 Ratings
Competitor analysis6.947 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Sprout Social
7.6
58 Ratings
7% below category average
TweetDeck
-
Ratings
Role-based user permissions & privileges7.655 Ratings00 Ratings
Mobile access7.651 Ratings00 Ratings
Best Alternatives
Sprout SocialTweetDeck
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Echobox Social
Echobox Social
Score 9.2 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Sprout SocialTweetDeck
Likelihood to Recommend
7.5
(115 ratings)
8.0
(32 ratings)
Likelihood to Renew
9.0
(62 ratings)
7.1
(16 ratings)
Usability
7.1
(42 ratings)
8.0
(3 ratings)
Availability
7.7
(8 ratings)
8.4
(2 ratings)
Performance
8.0
(7 ratings)
8.0
(1 ratings)
Support Rating
5.2
(37 ratings)
8.0
(6 ratings)
Online Training
7.3
(3 ratings)
-
(0 ratings)
Implementation Rating
10.0
(11 ratings)
10.0
(1 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Sprout SocialTweetDeck
Likelihood to Recommend
Sprout Social
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
Read full review
Twitter
TweetDeck is ideal for complex media organisations / newsrooms where you want to keep track of several users accounts, or switch between multiple user and/or title accounts. It is perfect for those who want to follow conversations in real-time via many channels, at a glance. It is also useful for those who want to schedule tweets to provide around the clock coverage even when unmanned. Now that it paid-for is less suited to smaller organisations with tight budgets.
Read full review
Pros
Sprout Social
  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
Read full review
Twitter
  • TweetDeck is the best platform to schedule tweets - it is far better than the website itself. The process is remarkably easy and scheduling a day's worth of tweets takes no more than 10 minutes.
  • Tracking news is very easy on TweetDeck due to being able to create multiple columns each focusing on a different subject. Columns can be created using handles, searches, hashtags, and trends, and this makes TweetDeck a great platform as a news editor.
Read full review
Cons
Sprout Social
  • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
  • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
  • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
Read full review
Twitter
  • TweetDeck has an editing feature for scheduled posts only if there is no image attached. When a post with an image needs editing, users must instead delete the entire post and reschedule it with the edits needed.
  • TweetDeck has a real-time display, however users often need to refresh the window manually to get scheduled posts to appear in the appropriate column.
  • TweetDeck users can scroll side to side to view all off the types of columns selected. This functionality often leads to traveling back to a previous page unintentionally.
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Likelihood to Renew
Sprout Social
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
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Twitter
As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.
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Usability
Sprout Social
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
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Twitter
It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range
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Reliability and Availability
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Twitter
TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
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Performance
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Read full review
Twitter
Besides posting multiple times when stuck in a loop not other real issues.
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Support Rating
Sprout Social
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
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Twitter
I've never had to contact customer support. Tweetdeck has always worked like a charm for me. And, if I have had a problem, I've simply deleted the column, then recreated it and it worked again. While it's not without its glitches every once in a great while, it's worked like a charm.
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Online Training
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Twitter
No answers on this topic
Implementation Rating
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Twitter
Easy download and launch of application.
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Alternatives Considered
Sprout Social
I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
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Twitter
Several years ago I used the Hootsuite Free service. I found Tweetdeck to be preferable because of its user interface, and greater functionality. Moreover, I recall Hootsuite bombarding me with emails that were just irrelevant. TweetDeck just does what it does, without hassle. Its UI and functionality for multiple accounts seems to be the best I've tried.
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Return on Investment
Sprout Social
  • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
  • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
  • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
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Twitter
  • Positive: User-friendly and therefore easy to teach new members.
  • Positive: Easy team management (when there are multiple users/managers for one channel).
  • Positive impact on well being - You can take a break from social media and go on holiday even when you are working as a social media manager.
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ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.