Sprout Social vs. Zendesk Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sprout Social
Score 8.4 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Zendesk Suite
Score 8.7 out of 10
N/A
Zendesk is a customer support solution with built-in ticketing, conversational messaging, and live chat, designed to help businesses of all sizes and industries deliver personalized service at scale. Zendesk's AI agents are trained in CX to help Service teams resolve customer issues faster and more accurately while still providing a human-centered experience. Zendesk ultimately aims to help businesses improve time to value, reduce effort per ticket, and keep costs low.
$69
per month per agent
Pricing
Sprout SocialZendesk Suite
Editions & Modules
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Suite Team
$69
per month per agent
Suite Growth
$115
per month per agent
Suite Professional
$149
per month per agent
Suite Enterprise
Contact Sales
Offerings
Pricing Offerings
Sprout SocialZendesk Suite
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details20% discount available with annual pricing.
More Pricing Information
Community Pulse
Sprout SocialZendesk Suite
Features
Sprout SocialZendesk Suite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Sprout Social
7.2
95 Ratings
5% below category average
Zendesk Suite
-
Ratings
Boolean keyword searches6.969 Ratings00 Ratings
Filtering out noise/spam6.682 Ratings00 Ratings
Sentiment analysis7.162 Ratings00 Ratings
Broad channel coverage8.073 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Sprout Social
8.2
119 Ratings
2% above category average
Zendesk Suite
-
Ratings
Content planning and scheduling9.3119 Ratings00 Ratings
Audience targeting7.292 Ratings00 Ratings
Content optimization7.9103 Ratings00 Ratings
Workflow management8.4103 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Sprout Social
7.9
109 Ratings
2% below category average
Zendesk Suite
-
Ratings
Automated routing and prioritization7.767 Ratings00 Ratings
Customer interaction histories7.895 Ratings00 Ratings
Bulk actions8.192 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Sprout Social
7.1
82 Ratings
8% below category average
Zendesk Suite
-
Ratings
Lead generation7.060 Ratings00 Ratings
Content marketing8.178 Ratings00 Ratings
Paid media management6.23 Ratings00 Ratings
Campaigns and promotions7.24 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Sprout Social
8.5
119 Ratings
2% above category average
Zendesk Suite
-
Ratings
Twitter8.9106 Ratings00 Ratings
Facebook9.0118 Ratings00 Ratings
LinkedIn8.9107 Ratings00 Ratings
Google+7.639 Ratings00 Ratings
Instagram8.6108 Ratings00 Ratings
Pinterest8.636 Ratings00 Ratings
YouTube8.01 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Sprout Social
8.2
120 Ratings
6% above category average
Zendesk Suite
-
Ratings
Campaign success analytics8.5112 Ratings00 Ratings
Real-time tracking8.0108 Ratings00 Ratings
Competitor analysis8.297 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Sprout Social
7.8
112 Ratings
2% below category average
Zendesk Suite
-
Ratings
Role-based user permissions & privileges8.1107 Ratings00 Ratings
Mobile access7.4100 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Sprout Social
-
Ratings
Zendesk Suite
8.8
171 Ratings
7% above category average
Organize and prioritize service tickets00 Ratings9.2170 Ratings
Expert directory00 Ratings8.2117 Ratings
Subscription-based notifications00 Ratings8.6118 Ratings
ITSM collaboration and documentation00 Ratings8.2121 Ratings
Ticket creation and submission00 Ratings9.4171 Ratings
Ticket response00 Ratings9.3170 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Sprout Social
-
Ratings
Zendesk Suite
8.4
155 Ratings
4% above category average
External knowledge base00 Ratings8.4149 Ratings
Internal knowledge base00 Ratings8.5142 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Sprout Social
-
Ratings
Zendesk Suite
8.8
167 Ratings
10% above category average
Customer portal00 Ratings9.0137 Ratings
IVR00 Ratings8.570 Ratings
Social integration00 Ratings8.4111 Ratings
Email support00 Ratings9.3164 Ratings
Help Desk CRM integration00 Ratings9.0127 Ratings
Best Alternatives
Sprout SocialZendesk Suite
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
SysAid
SysAid
Score 8.9 out of 10
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User Ratings
Sprout SocialZendesk Suite
Likelihood to Recommend
8.5
(177 ratings)
9.0
(209 ratings)
Likelihood to Renew
9.5
(65 ratings)
10.0
(43 ratings)
Usability
8.6
(104 ratings)
8.8
(82 ratings)
Availability
7.7
(8 ratings)
9.1
(14 ratings)
Performance
8.0
(7 ratings)
9.1
(11 ratings)
Support Rating
5.4
(38 ratings)
5.7
(31 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Online Training
7.3
(3 ratings)
6.4
(10 ratings)
Implementation Rating
10.0
(11 ratings)
9.1
(19 ratings)
Configurability
-
(0 ratings)
9.1
(4 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
7.8
(27 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
9.1
(1 ratings)
9.1
(1 ratings)
Vendor pre-sale
9.1
(1 ratings)
9.1
(1 ratings)
User Testimonials
Sprout SocialZendesk Suite
Likelihood to Recommend
Sprout Social
IMO it's best for an organization that has a lot of different people working on social media. They could be in different departments or just different members of the same team responsible for different types of posts (corporate, e-commerce, branding, etc.). I don't think it's as vital for a one-person team working solely within the Meta platform, for instance, especially if they're less concerned with detailed analytics.
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Zendesk
Being a customer support agent, I found it very good when it comes to send an email or call or chat- with the user. I can do all that from the one single platform which is so easy and time saving for you. It does not take much time to use this, We can chat- with the user and at the same time we can send an email to them as well.
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Pros
Sprout Social
  • For each account, customize posts for each platform, and schedule them to go live simultaneously.
  • Employee Advocacy via Sprout Social has integrated AI assistance for captions. Usually I would generate one suggested caption for employees to use/stem from when re-sharing to their socials. But now, EA message ideas display in random orders to better promote the full range of content.
  • Sprout Social has made the option to gamify the sharing concept quite easily with Employee Advocacy. Using the Leaderboard feature, employees can earn points in Employee Advocacy. Customized point values ensure you know how to climb the Leaderboard and start some friendly competition.
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Zendesk
  • UI/UX; mature macros and automations, slick and well thought out UI.
  • Reporting, reporting, reporting. With user, org, and ticket level tags, we can track every aspect of our ticket flow.
  • Extensibility; the app marketplace is a great resource for expanding functionality from the baseline offering.
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Cons
Sprout Social
  • Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
  • Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.
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Zendesk
  • Is there a way for AEs and CSMs to be informed in a weekly summary of all their accounts and any tickets? Example: Disney submitted a ticket on XYZ. Google has an urgent issue on X still unresolved.
  • Is there a way for CSMs or AEs to have a Dashboard that's specific to their accounts instead of seeing all the tickets in the queue that are not relevant to them?
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Likelihood to Renew
Sprout Social
I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
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Zendesk
Zendesk is an amazing tool for communicating with your customers easily. The communication tickets from sellers to us or from us to sellers are stored, and there are statuses used to make communication easy. We have internal conversations between departments, linked with useful software such as Zingtree, Talkdesk, and Webs.
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Usability
Sprout Social
Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.
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Zendesk
Pros: The agent interface is sleek, contemporary, and relatively easy to learn compared to many other enterprise tools. For common tasks, admins are given point-and-click options- adding fields, modifying workflows, constructing macros. The knowledge base (Guide) editor is easy to use for non-developers. Drawbacks: Once you move past the initial things - complex automations, reporting/analytics in Explore, and/or customizations integrating the API, it requires much more advanced training to use successfully. Navigating between the different modules (Support, Explore, Chat, Guide) can feel very disconnected; often you are reminded that it really is a "suite" of products brought together -not really one unified platform. If you're using multiple brands managing simultaneous support tickets, or heavily customizing workflows to meet your brand, you may run into a bit of struggle with usability. So: it's a lot more user friendly than the palaces (Salesforce Service Cloud, ServiceNow), but is not used as quickly or with as much streamlined flow as a product made for a small shop. So if you are looking for a great balance, this is a good option if you are a net new organization or an organization on their way to scaling from 15 - 50 employee. Expect some elbow grease from the admin team once learning, adapting, and working efficiently once you move past the basics with your support tickets and initial customizations.
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Reliability and Availability
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Zendesk
In the past year, I'd say I have only noticed maybe two hours total of downtime in my own usage. Very minimal.
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Performance
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Zendesk
There has been minor performance degradation on a very few days out of the two years I have been using the product.
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Support Rating
Sprout Social
Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
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Zendesk
We rarely need to contact their support team, but when we do they are responsive. However there have been notable times when communication between myself and the support rep was challenging despite me providing clear explanation of the issue, screenshots, and a thorough explanation of the goal we hope to achieve. It took several back and forth attempt, on a few occasions, to get resolution on an otherwise simple request
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Online Training
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Zendesk
Zendesk has tons of available material for training - videos, webinars, articles, etc. The only reason this is not a 10 is because it can be hard to figure out how to navigate to these things and find what you are looking for.
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Implementation Rating
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Zendesk
I was very satisfied. They have a free trial for 30 days and I recommend you do that and use it. It is very easy to get started with the basics and the build on over time.

The only thing technically complex was single sign-on and integration to Salesforce.com required some tweaks – otherwise setting up system was very easy
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Alternatives Considered
Sprout Social
We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.
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Zendesk
The customisable reporting every time. Our leadership reply on me to run my team and want to know what customers are telling us so they can elevate our products. We have extensive custom reports that tie up all aspects of our product and customer journeys. I've not found another product that allows me as much freedom as Zendesk Suite explore does, so far.
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Scalability
Sprout Social
No answers on this topic
Zendesk
WHY we will use Zendesk in HR and PD internally
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Return on Investment
Sprout Social
  • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
  • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
  • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
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Zendesk
  • Integrating other AI solutions for an organization with high volumes can cost about USD5000 monthly. With Zendesk AI and by building onto the same with AI powered apps built for Zendesk Suite we save a projected USD4000 monthly.
  • Robust Zendesk APIs have enabled us to integrate our internal system with a customized app saving us hundreds of hours every quarter spent loading customer profiles that are not loaded instantly from the app.
  • Plug and play apps like Round robin save us weeks of sprint delay timelines as they do not require additional coding or developer support to install and start using.
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ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Zendesk Suite Screenshots

Screenshot of the Zendesk Agent WorkspaceScreenshot of Omnichannel MessagingScreenshot of Zendesk TicketingScreenshot of Bots powered by Zendesk AIScreenshot of Tone shift with Zendesk AIScreenshot of Zendesk ticketing side conversations