Booker vs. Square Customers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Booker
Score 7.8 out of 10
N/A
Booker is a leading appointment scheduling, point-of-sale, and business management software that powers thousands of spas and salons worldwide. The software includes a complete suite of management tools, and provides integrated online booking, marketing, and more. Booker is completely web-based, which makes it available from any computer with a browser and internet connection, anywhere at any time. It can also be used via a smartphone or iPad.
$129
per month
Square Customers
Score 8.7 out of 10
N/A
Square's Customer Engagement Suite, or Square Customers, is a suite of solutions that enables Square users to connect with existing customers, reach new ones, and grow relationships using tools that integrate with Square Point of Sale and Square Online.
$0
Pricing
BookerSquare Customers
Editions & Modules
Starter
$129
per month
Accelerate
$269
per month
Ultimate
$429
per month
Customer Directory
$0
Gift Card Starter Pack
$2
per card (plus 2.6% + 10¢ processing fee)
Email Marketing
starting $15
per month
Text Message Marketing
starting at $10
per month
Loyalty
starting at $45
per month
Quick Cards
from 99c
per card (plus 2.6% + 10¢ processing fee)
Custom Cards
from 81c
per card (plus 2.6% + 10¢ processing fee)
Offerings
Pricing Offerings
BookerSquare Customers
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$250 No setup fee
Additional Details
More Pricing Information
Features
BookerSquare Customers
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Booker
-
Ratings
Square Customers
7.1
4 Ratings
8% below category average
Customer data management / contact management00 Ratings9.04 Ratings
Workflow management00 Ratings8.13 Ratings
Territory management00 Ratings5.23 Ratings
Opportunity management00 Ratings4.02 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.53 Ratings
Contract management00 Ratings8.04 Ratings
Quote & order management00 Ratings6.94 Ratings
Interaction tracking00 Ratings7.74 Ratings
Channel / partner relationship management00 Ratings5.83 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Booker
-
Ratings
Square Customers
6.9
2 Ratings
8% below category average
Case management00 Ratings7.42 Ratings
Call center management00 Ratings6.82 Ratings
Help desk management00 Ratings6.42 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Booker
-
Ratings
Square Customers
8.9
2 Ratings
16% above category average
Lead management00 Ratings8.92 Ratings
Email marketing00 Ratings8.92 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Booker
-
Ratings
Square Customers
7.9
3 Ratings
4% above category average
Task management00 Ratings5.83 Ratings
Billing and invoicing management00 Ratings9.53 Ratings
Reporting00 Ratings8.43 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Booker
-
Ratings
Square Customers
8.7
2 Ratings
13% above category average
Forecasting00 Ratings8.02 Ratings
Pipeline visualization00 Ratings9.02 Ratings
Customizable reports00 Ratings9.02 Ratings
Customization
Comparison of Customization features of Product A and Product B
Booker
-
Ratings
Square Customers
6.9
2 Ratings
9% below category average
Custom fields00 Ratings3.62 Ratings
Scripting environment00 Ratings7.01 Ratings
API for custom integration00 Ratings10.01 Ratings
Security
Comparison of Security features of Product A and Product B
Booker
-
Ratings
Square Customers
9.5
3 Ratings
13% above category average
Single sign-on capability00 Ratings10.01 Ratings
Role-based user permissions00 Ratings9.03 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Booker
-
Ratings
Square Customers
6.6
2 Ratings
9% below category average
Social data00 Ratings6.42 Ratings
Social engagement00 Ratings6.82 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Booker
-
Ratings
Square Customers
6.0
1 Ratings
17% below category average
Marketing automation00 Ratings10.01 Ratings
Compensation management00 Ratings2.01 Ratings
Platform
Comparison of Platform features of Product A and Product B
Booker
-
Ratings
Square Customers
9.0
3 Ratings
18% above category average
Mobile access00 Ratings9.03 Ratings
Best Alternatives
BookerSquare Customers
Small Businesses
vCita
vCita
Score 9.7 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Calendly
Calendly
Score 9.2 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Zoom
Zoom
Score 8.2 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BookerSquare Customers
Likelihood to Recommend
7.3
(18 ratings)
8.7
(4 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
8.3
(3 ratings)
9.6
(3 ratings)
Support Rating
6.0
(3 ratings)
7.6
(3 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
BookerSquare Customers
Likelihood to Recommend
MINDBODY
Booker is very user friendly with videos to help our staff who are setting up schedules. It has very robust features that our school district didn't really need when we piloted it. It has a great option for widgets to be added to websites, whether district or school site. We find that the more widgets are available, the more appreciative our parents are. This is definitely a product that is used in the business world and not in the school district world so it doesn't really have the personalization we need as a school district or a school sites. Should the site change its potential customers, it would be a great fit for us because scheduling is very challenging in a large school district, be it at the district level or at individual school sites
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Block, Inc (Square)
Square is absolutely brilliant if you are just starting out and your business has both an in-person and an online component to it, as Square will solve both in-person POS and online booking/billing. Square also offers the option to create a free website for your company, though it is a very basic site, if you don't have a website yet, this is a VERY helpful option, as it takes away a huge cost. Square allowed us to be up and running in no time, taking away the need to worry about an expensive appointment-setting add-on from our current website provider (Square integrates quite nicely with our current site). Square is probably less ideal for more advanced users or companies with a need for more detailed inventory/service management. But even then, Square will more than likely be able to get the job done!
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Pros
MINDBODY
  • Booker does very well as a point of sale program. From front desk check out to back end report generation, Booker gives us an accurate daily picture of business activity.
  • Booker is very good at tracking gift certificate activity. We have a large number of gift certificates and are able to find, edit and void with ease. We are also able to look at the history for each individual certificate or series which helps in troubleshooting.
  • I do not work with scheduling myself but staffers have found Booker to be a valuable tool for managing rooms and therapists.
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Block, Inc (Square)
  • Sales pipeline
  • Customer engagement
  • Marketing
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Cons
MINDBODY
  • Booker has had some system failures recently that have caused a hard time for us.
  • Sometimes Booker updates reset certain features which cause us to have to reset everything.
  • The Booker app does not have the same features as the full site which sometimes does not make it easy for us.
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Block, Inc (Square)
  • Some of the build quality on the peripherals could feel a bit better.
  • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
  • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
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Likelihood to Renew
MINDBODY
Because I'm so familiar with it. I'll definitely reconsider.
Read full review
Block, Inc (Square)
No answers on this topic
Usability
MINDBODY
It gets the job done but is overly detailed and has many steps to do a simple task. Reports are continuously being archived and discontinued. As soon as I get used to one it is no longer available
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Block, Inc (Square)
The user interface is easy to navigate - that's not always the case for some software! I look for something that is intuitive, easy to use, and doesn't take a ton of training to get up and running quickly.
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Support Rating
MINDBODY
Booker is not always that quick to respond however, I will say, they do research the problem before getting back to you which I do like. Overall, they are kind and helpful in their responses. Though one big concern is that when there is a larger issue, they are not the best at circling back and contacting us to let us know if or how it has been resolved.
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Block, Inc (Square)
Square is mostly focused on FAQs and online support, and they do a very good job creating a rich knowledge base. But, if you are not very tech savvy, it could be easy to feel a bit overwhelmed. I would recommend that they add a direct line or chat feature to call, rather than email or Knowledge base first. This might be due to staffing issues at Square, so perhaps it is the best they can do for now.
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Implementation Rating
MINDBODY
As far as I know, implementing Booker into our business was fairly easy.
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Block, Inc (Square)
No answers on this topic
Alternatives Considered
MINDBODY
When we tried Micros, though it has robust hardware and software, It is not meant for salons. Square again the same thing, it is meant for small non salon and non service oriented businesses. Booker is by far the best of all salon softwares we have used.
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Block, Inc (Square)
A lot easier to use than Infusionsoft!!
Read full review
Return on Investment
MINDBODY
  • Notifications are a great way that communicates to the customer their appointment confirmation, and appointment reminders.
  • Increased employee / staff communication, they can now log in and see their schedules.
  • Entering credit card at time of appointment reservation is helpful to us since we have a cancellation policy and keeps the client accountable if they are a no show or cancel last minute.
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Block, Inc (Square)
  • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
  • All of my initial equipment was free and there were no startup costs so my return was immediate.
  • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
Read full review
ScreenShots

Booker Screenshots

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