Adobe Dynamic Tag Management (discontinued) vs. Equifax Data-Driven Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Dynamic Tag Management (discontinued)
Score 8.3 out of 10
N/A
Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.N/A
Equifax Data-Driven Marketing
Score 7.8 out of 10
N/A
The Equifax Data-Driven Marketing platform is a digital marketing solution designed to help find the right customers for a brand: Audience identification and targeting Prescreen and Invitation to Apply audience selection Pre-approval and pre-qualification Digital identity Customer onboarding Digital activation Segmentation and treatment strategiesN/A
Pricing
Adobe Dynamic Tag Management (discontinued)Equifax Data-Driven Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Dynamic Tag Management (discontinued)Equifax Data-Driven Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adobe Dynamic Tag Management (discontinued)Equifax Data-Driven Marketing
Top Pros
Top Cons
Features
Adobe Dynamic Tag Management (discontinued)Equifax Data-Driven Marketing
Security
Comparison of Security features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
10.0
5 Ratings
15% above category average
Equifax Data-Driven Marketing
-
Ratings
Role-based user permissions10.05 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
9.4
5 Ratings
16% above category average
Equifax Data-Driven Marketing
-
Ratings
Tag library9.04 Ratings00 Ratings
Tag variable mapping10.05 Ratings00 Ratings
Ease of writing custom tags10.05 Ratings00 Ratings
Rules-driven tag execution9.05 Ratings00 Ratings
Tag performance monitoring10.04 Ratings00 Ratings
Page load times10.05 Ratings00 Ratings
Mobile app tagging10.04 Ratings00 Ratings
Library of JavaScript extensions7.12 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
7.6
4 Ratings
9% below category average
Equifax Data-Driven Marketing
-
Ratings
Event tracking10.04 Ratings00 Ratings
Mobile event tracking10.04 Ratings00 Ratings
Data distribution management7.03 Ratings00 Ratings
Universal data layer10.04 Ratings00 Ratings
Automated error checking1.03 Ratings00 Ratings
Best Alternatives
Adobe Dynamic Tag Management (discontinued)Equifax Data-Driven Marketing
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Talkwalker
Talkwalker
Score 8.6 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Talkwalker
Talkwalker
Score 8.6 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Talkwalker
Talkwalker
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Dynamic Tag Management (discontinued)Equifax Data-Driven Marketing
Likelihood to Recommend
10.0
(6 ratings)
8.0
(1 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
5.0
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Dynamic Tag Management (discontinued)Equifax Data-Driven Marketing
Likelihood to Recommend
Discontinued Products
If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment. The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
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Equifax
Products quality result sets when targeting for a specific demographic be it geographic regions, audience, markets, charting out new avenues for business expansion, new modes of marketing communication in addition to the traditional channels.
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Pros
Discontinued Products
  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
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Equifax
  • Finding target markets
  • Find target audience
  • Find new geographical locations
  • target Demographics
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Cons
Discontinued Products
  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
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Equifax
  • Sometimes working with large days sets can be cumbersome
  • Intermittent performance issues
  • Needs to be more scalable for a wide range of cloud service providers
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Likelihood to Renew
Discontinued Products
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
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Equifax
No answers on this topic
Usability
Discontinued Products
It is easy to use at a basic level, however without JavaScript resource you will struggle.
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Equifax
No answers on this topic
Support Rating
Discontinued Products
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
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Equifax
No answers on this topic
Implementation Rating
Discontinued Products
It was quite seamless with the outstanding support from our Adobe account manager.
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Equifax
No answers on this topic
Alternatives Considered
Discontinued Products
Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
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Equifax
More scalable and features that fit us perfectly as an Enterprise with 50k FTEs and 25k Contingent workers and also the industry we operate in - Healthcare.
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Return on Investment
Discontinued Products
  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
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Equifax
  • Processed data gets extracted by an internal Optimahun application to present via dashboards leading to a quicker turnaround time on requested information
  • The time savings on projects and near-real-time capabilities mean Optimahun can offer greater value
  • Optimahub provides low cost, easy to use data analytics and visualizations
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ScreenShots