Likelihood to Recommend Surfer is well suited for:
Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword. To identify NLP terms and the frequency of terms to be added to the page To find internal linking opportunities To plan pillar pages/topic clusters Surfer is not a tool for
Technical SEO Crawl Audits Serp / Keyword Tracking Project Management Read full review Yext is great for bigger clients. If your client has a franchise of any kind, or even multiple locations, that's an ideal use case. For smaller clients, with one location that doesn't change a lot, Yext isn't as viable, and the effort to update maybe ten or fifteen listings would be worth it.
Read full review Pros Analysis for on-page ranking factors Competition analytics NLP Analysis for webpage content Content SEO scoring Content editor with details about what to rank for Plugin that helps with search data on Google Read full review Yext is very, very user-friendly and easy to use. Yext provides information within the portal on how you can enhance your listings as well as how you can fix any issues with your listings that may exist. Yext's dedicated account managers can help you with any issues that may arise. For example our location pin on Apple Maps was wrong on one of our clinic listings and our Yext account manager reached out directly to Apple support and fixed the issue. Read full review Cons AI Writing: This is a new feature, and in comparison to alternatives it's poor both from a pricing and result perspective Monthly Pricing: Surfer used to a clear value for money solution, it's somewhat pricing out solo-operators with the current pricing model Backlinks: Surfer does have a backlink crawler, but it's quite limited Read full review Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry. Annual contracts limit flexibility for smaller companies The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation Read full review Support Rating Have been very impressed with the support we receive from Yext. I always feel I am listened to and if I have any problems or concerns they are quickly addressed. I have multiple ways to obtain support, either technical or strategic support, and they are responsive. I couldn't ask for more.
Read full review Alternatives Considered Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
Read full review We use Yext and all the other products mentioned here. Yext overlaps a bit with
BrightLocal , but
BrightLocal acknowledges Yext and thus makes it easy to avoid duplicated work. Each service provides a unique service that we use with our clients. We have been with Yext since its early days and at that time, they were a direct tool to manage a client's online footprint. Yext continues to upgrade its services providing new ways to help clients.
Read full review Return on Investment Surfer has been a key tool in the past to help us rank many clients We've been able to help clients reduce word count on pages that were stuffed or vice versa using Surfer The results from using surfer on an article were easily seen within 3 months on average. Read full review Yext has absolutely strengthened our SEO performance and has driven leads that perform extremely well. Yext has improved our consultation show rate because all of the clinic information for each of our locations is accurate no matter which website our clients are using to search for the clinic info. Yext has allowed our organization to ensure the correct phone numbers are listed across the web, which increased the number of inbound leads that come into our Call Center. Read full review ScreenShots