What users are saying about
7 Ratings
47 Ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.6 out of 100
47 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    SEO

    8.3

    SurferSEO

    83%

    Yext

    Feature Set Not Supported
    N/A
    SurferSEO ranks higher in 8/8 features

    Keyword analysis

    6.9
    69%
    2 Ratings
    N/A
    0 Ratings

    Backlink management

    7.0
    70%
    1 Rating
    N/A
    0 Ratings

    SERP ranking tracking

    6.9
    69%
    2 Ratings
    N/A
    0 Ratings

    Page grader

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Competitive analysis

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Site audit / diagnostics

    9.4
    94%
    2 Ratings
    N/A
    0 Ratings

    Site recommendations

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Task management

    7.0
    70%
    1 Rating
    N/A
    0 Ratings

    SEO Channels

    8.5

    SurferSEO

    85%

    Yext

    Feature Set Not Supported
    N/A
    SurferSEO ranks higher in 4/4 features

    Local SEO

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Social SEO

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Mobile SEO

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Global SEO

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    SEO Platform & Account Management

    8.5

    SurferSEO

    85%

    Yext

    Feature Set Not Supported
    N/A
    SurferSEO ranks higher in 2/2 features

    Multi-domain support

    7.0
    70%
    1 Rating
    N/A
    0 Ratings

    Integration with web analytics tools

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Attribute Ratings

    • SurferSEO is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    SurferSEO

    100%
    2 Ratings
    8.7

    Yext

    87%
    21 Ratings

    Support Rating

    SurferSEO

    N/A
    0 Ratings
    6.5

    Yext

    65%
    16 Ratings

    Likelihood to Recommend

    Surfer

    SurferSEO is excellent if you want to optimize your SEO content using AI to find the right word count, keyword frequency, FAQs, and headings to use in your content. It also has a great audit feature to analyze existing content and identify any areas of improvement to be made. For keyword research and AI writing, it still isn't as feature-rich as other software, but the developers are constantly upgrading and adding new features - over time I am confident that SurferSEO will become the only SEO software that anyone needs.
    Read full review

    Yext

    Yext is great for bigger clients. If your client has a franchise of any kind, or even multiple locations, that's an ideal use case. For smaller clients, with one location that doesn't change a lot, Yext isn't as viable, and the effort to update maybe ten or fifteen listings would be worth it.
    Read full review

    Pros

    Surfer

    • Analysis for on-page ranking factors
    • Competition analytics
    • NLP Analysis for webpage content
    • Content SEO scoring
    • Content editor with details about what to rank for
    • Plugin that helps with search data on Google
    Read full review

    Yext

    • Yext is very, very user-friendly and easy to use.
    • Yext provides information within the portal on how you can enhance your listings as well as how you can fix any issues with your listings that may exist.
    • Yext's dedicated account managers can help you with any issues that may arise. For example our location pin on Apple Maps was wrong on one of our clinic listings and our Yext account manager reached out directly to Apple support and fixed the issue.
    Read full review

    Cons

    Surfer

    • Have a pricing option that is based on the number of content editors and audits that don't expire - as well as monthly/yearly subscription options.
    • The keyword research tool - isn't as advanced as SEMRush or Ahrefs, and I am not completely confident with the keyword difficulty score for each keyword.
    • The AI writing assistant isn't as good as other options such as Jasper - although it has just received a major update (which I haven't used yet).
    Read full review

    Yext

    • Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
    • Annual contracts limit flexibility for smaller companies
    • The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation
    Read full review

    Pricing Details

    SurferSEO

    Starting Price

    Editions & Modules

    SurferSEO editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Yext

      Starting Price

      Editions & Modules

      Yext editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        Optional

        Additional Details

        The cost of Yext varies depending on a number of factors such as package type, business size, entity count, and more. To create a solution that fits your business goals, please contact us or request a demo.

        Support Rating

        Surfer

        No answers on this topic

        Yext

        Have been very impressed with the support we receive from Yext. I always feel I am listened to and if I have any problems or concerns they are quickly addressed. I have multiple ways to obtain support, either technical or strategic support, and they are responsive. I couldn't ask for more.
        Read full review

        Alternatives Considered

        Surfer

        Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
        Read full review

        Yext

        We use Yext and all the other products mentioned here. Yext overlaps a bit with BrightLocal, but BrightLocal acknowledges Yext and thus makes it easy to avoid duplicated work. Each service provides a unique service that we use with our clients. We have been with Yext since its early days and at that time, they were a direct tool to manage a client's online footprint. Yext continues to upgrade its services providing new ways to help clients.
        Read full review

        Return on Investment

        Surfer

        • It has increased my Google rankings and allowed me to rank for many more keywords.
        • Provides a full content strategy to become an expert in any niche.
        • Provides a content audit for existing content as well as action points to rank higher.
        Read full review

        Yext

        • Yext has absolutely strengthened our SEO performance and has driven leads that perform extremely well.
        • Yext has improved our consultation show rate because all of the clinic information for each of our locations is accurate no matter which website our clients are using to search for the clinic info.
        • Yext has allowed our organization to ensure the correct phone numbers are listed across the web, which increased the number of inbound leads that come into our Call Center.
        Read full review

        Screenshots

        Add comparison