SurferSEO vs. Yoast

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SurferSEO
Score 9.4 out of 10
N/A
SurferSEO, from Polish company Surfer, is presented as a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization.N/A
Yoast
Score 8.7 out of 10
N/A
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…
$0
per year
Pricing
SurferSEOYoast
Editions & Modules
No answers on this topic
Premium
$99.00
Per Site
Offerings
Pricing Offerings
SurferSEOYoast
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SurferSEOYoast
Top Pros
Top Cons
Features
SurferSEOYoast
SEO
Comparison of SEO features of Product A and Product B
SurferSEO
8.2
2 Ratings
Yoast
6.6
58 Ratings
Keyword analysis6.52 Ratings6.948 Ratings
Backlink management7.01 Ratings7.432 Ratings
SERP ranking tracking6.52 Ratings7.018 Ratings
Page grader10.02 Ratings8.153 Ratings
Competitive analysis10.02 Ratings6.123 Ratings
Site audit / diagnostics9.32 Ratings6.940 Ratings
Site recommendations9.01 Ratings7.141 Ratings
Task management7.01 Ratings3.321 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
SurferSEO
8.5
1 Ratings
Yoast
7.3
49 Ratings
Local SEO8.01 Ratings7.338 Ratings
Social SEO8.01 Ratings7.840 Ratings
Mobile SEO8.01 Ratings7.240 Ratings
Global SEO10.01 Ratings6.733 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
SurferSEO
8.5
1 Ratings
Yoast
6.9
45 Ratings
Multi-domain support7.01 Ratings6.219 Ratings
Integration with web analytics tools10.01 Ratings7.741 Ratings
User Ratings
SurferSEOYoast
Likelihood to Recommend
10.0
(2 ratings)
8.3
(58 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
7.7
(38 ratings)
User Testimonials
SurferSEOYoast
Likelihood to Recommend
Surfer
SurferSEO is excellent if you want to optimize your SEO content using AI to find the right word count, keyword frequency, FAQs, and headings to use in your content. It also has a great audit feature to analyze existing content and identify any areas of improvement to be made. For keyword research and AI writing, it still isn't as feature-rich as other software, but the developers are constantly upgrading and adding new features - over time I am confident that SurferSEO will become the only SEO software that anyone needs.
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yoast.com
Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
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Pros
Surfer
  • Analysis for on-page ranking factors
  • Competition analytics
  • NLP Analysis for webpage content
  • Content SEO scoring
  • Content editor with details about what to rank for
  • Plugin that helps with search data on Google
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yoast.com
  • Evaluate the SEO score of any given page's content.
  • Makes it simple to manage the title and description for a page (what shows up on Google search results).
  • Boils down complicated topics such as canonical URLs for non-technical users.
  • Easy explanations for any and all options, including why to use or not use an option.
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Cons
Surfer
  • Have a pricing option that is based on the number of content editors and audits that don't expire - as well as monthly/yearly subscription options.
  • The keyword research tool - isn't as advanced as SEMRush or Ahrefs, and I am not completely confident with the keyword difficulty score for each keyword.
  • The AI writing assistant isn't as good as other options such as Jasper - although it has just received a major update (which I haven't used yet).
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yoast.com
  • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
  • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
  • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
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Likelihood to Renew
Surfer
No answers on this topic
yoast.com
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
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Usability
Surfer
No answers on this topic
yoast.com
All the information is integrated on-screen while writing content and the scores and related score elements (i.e. paragraph/sentence length, transition words, keyphrase density, etc.) are all updated live as I write which I think is amazingly helpful.
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Support Rating
Surfer
No answers on this topic
yoast.com
There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
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Alternatives Considered
Surfer
Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
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yoast.com
This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
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Return on Investment
Surfer
  • It has increased my Google rankings and allowed me to rank for many more keywords.
  • Provides a full content strategy to become an expert in any niche.
  • Provides a content audit for existing content as well as action points to rank higher.
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yoast.com
  • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
  • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
  • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
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