Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).
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Swoop
Score 8.0 out of 10
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Swoop is a search engine marketing solution with platforms for advertisers, publishers, and users.
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Pricing
Google Marketing Platform
Swoop
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Marketing Platform
Swoop
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Google Marketing Platform
Swoop
Considered Both Products
Google Marketing Platform
No answer on this topic
Swoop
Verified User
Program Manager
Chose Swoop
Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.