Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Braze
Score 8.7 out of 10
N/A
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.N/A
Swrve
Score 8.0 out of 10
N/A
N/AN/A
Pricing
BrazeSwrve
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrazeSwrve
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Best Alternatives
BrazeSwrve
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
OneSignal
OneSignal
Score 9.0 out of 10
Medium-sized Companies
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 10.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Conversica
Conversica
Score 9.4 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrazeSwrve
Likelihood to Recommend
8.8
(49 ratings)
9.0
(2 ratings)
Usability
7.2
(16 ratings)
-
(0 ratings)
Support Rating
4.5
(21 ratings)
-
(0 ratings)
User Testimonials
BrazeSwrve
Likelihood to Recommend
Braze
Braze is likely at its best for companies that engage with customers on both an app-level and web-level. It gets even better if you have the opportunity to leverage some of the additional channels Braze unlocks such as in-app messages and content cards. If you're only using Braze to send SMS and Email and the occasional push, you're likely better off finding a cheaper platform. Braze organizes its analytics in a very odd way in my experience, so I'd also recommend pairing Braze with a secondary reporting tool of your choosing.
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Swrve
Swrve is a very user-friendly solution for mobile app communication needs. Thein-app communication templates make creating content and messages very quick and easy to do.
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Pros
Braze
  • Canvases are a straightforward way to dynamically target users
  • We have a lot of control over our email templates- especially compared to the last service we used
  • Built-in reporting is fantastic and offers solid insight
  • Braze integration with our consumer-facing App opened up a lot of options for us when running promos
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Swrve
  • Setting up and managing multivariate tests
  • Applying segments/cohorts set up for one campaign or test to another
  • Serving different config data files to different player segments
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Cons
Braze
  • It offers analytics insights, but this is still not incredibly detailed
  • It takes a while for features on the product roadmap to be implemented
  • The drag-and-drop editors of their marketing channels (Email & IAM) could use some improvement in terms of more functionality and tweaking abilities
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Swrve
  • Ability to customize the main dashboard
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Usability
Braze
Braze's usability is one of the main things that makes it stand out from its competitors. The UX and UI are excellent, and it ensures it is not overcomplicated where it doesn't need to be. The online documentation is also handy to help support teams in your business.
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Swrve
No answers on this topic
Support Rating
Braze
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
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Swrve
No answers on this topic
Alternatives Considered
Braze
Compared to Salesforce Commerce Cloud, Braze is much more user friendly, flexible and provides for easier segmentation and personalization. The reporting in Braze is also much easier to use. Compared to Marketo, Braze has a better UI and UX, and an easier learning curve for new users. The set up and maintenance of customer journeys is much easier. The only thing I miss from Marketo is the ability to view the customer log, which allows you to see the automation that happens against each user profile, allowing for easier troubleshooting.
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Swrve
There's some overlap with other products, but Swrve's segmentation and push management are its key differentiators.
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Return on Investment
Braze
  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
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Swrve
  • Our app usage and engagement has increased since implementing Swrve.
  • We solved a major business need of giving users real time push alerts for important account actions.
  • Increasing our communication channels and focusing on a more holistic cross-channel strategy led to an increase in email success also.
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ScreenShots