Synthio vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Synthio
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…N/A
ZoomInfo Sales
Score 8.0 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
SynthioZoomInfo Sales
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SynthioZoomInfo Sales
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SynthioZoomInfo Sales
Considered Both Products
Synthio

No answer on this topic

ZoomInfo Sales
Chose ZoomInfo Sales
DiscoverOrg - much more complete dataset than Zoominfo, much better intelligence/leads, much more expensive (by 10X)
RainKing - similar to benefits of DiscoverOrg and almost the same price
Jigsaw - Zoom's data is more recently updated and has more direct and cell phone numbers, …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
SynthioZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
Synthio
9.7
2 Ratings
25% above category average
ZoomInfo Sales
7.6
655 Ratings
0% above category average
Advanced search10.02 Ratings7.7648 Ratings
Identification of new leads10.02 Ratings7.7610 Ratings
List quality9.02 Ratings6.9636 Ratings
List upload/download10.02 Ratings7.8599 Ratings
Ideal customer targeting9.02 Ratings7.4603 Ratings
Load time/data access10.02 Ratings7.9626 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Synthio
9.3
2 Ratings
21% above category average
ZoomInfo Sales
7.5
649 Ratings
0% below category average
Contact information9.02 Ratings7.2648 Ratings
Company information9.02 Ratings7.6644 Ratings
Industry information10.02 Ratings7.7619 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Synthio
9.4
2 Ratings
24% above category average
ZoomInfo Sales
7.4
635 Ratings
0% above category average
Salesforce integration10.01 Ratings8.1431 Ratings
Company/business profiles9.02 Ratings7.6603 Ratings
Data hygiene9.02 Ratings6.4573 Ratings
Automatic data refresh10.02 Ratings6.7492 Ratings
Filters and segmentation9.02 Ratings7.7582 Ratings
Lead qualification process00 Ratings8.052 Ratings
Smart lists and recommendations00 Ratings7.452 Ratings
Alerts and reminders00 Ratings7.2405 Ratings
Tags00 Ratings7.2429 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Synthio
9.0
2 Ratings
18% above category average
ZoomInfo Sales
6.2
208 Ratings
20% below category average
Append emails to records9.02 Ratings5.925 Ratings
Sales email templates00 Ratings6.4205 Ratings
Best Alternatives
SynthioZoomInfo Sales
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SynthioZoomInfo Sales
Likelihood to Recommend
9.0
(2 ratings)
8.0
(676 ratings)
Likelihood to Renew
-
(0 ratings)
7.5
(16 ratings)
Usability
-
(0 ratings)
8.6
(4 ratings)
Support Rating
-
(0 ratings)
8.0
(3 ratings)
Ease of integration
-
(0 ratings)
6.3
(44 ratings)
User Testimonials
SynthioZoomInfo Sales
Likelihood to Recommend
Synthio
Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
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ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
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Pros
Synthio
  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
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ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
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Cons
Synthio
  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
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ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
Synthio
No answers on this topic
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
Synthio
No answers on this topic
ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
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Support Rating
Synthio
No answers on this topic
ZoomInfo
I would give it a higher rating but they keep changing our account managers.
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Alternatives Considered
Synthio
I feel similar about all of these list building/append services. There are good and bad aspects.
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ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
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Return on Investment
Synthio
  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
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ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
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ScreenShots