What users are saying about
42 Ratings
42 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Sysomos MAP

Highly effective to measure a Twitter campaign post-event or campaign, where there is a defined period of time and a pre-defined hashtag (or hashtags) to be measured.

Limited at measuring closed networks such as Facebook and LinkedIn.
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Pros

  • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
  • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
  • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
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Cons

  • Sentiment. The sentiment analysis in Sysomos is not as accurate as it is in other third party tools where you can apply/modify sentiment manually.
  • Any link of content analyzed within Sysomos should open on a different tab.
Stefania Accardo profile photo

Likelihood to Renew

Sysomos MAP8.9
Based on 10 answers
We felt that Sysomos was a great product overall.
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Usability

Sysomos MAP9.0
Based on 5 answers
Like all software products, Sysomos has a learning curve. However, the UI is significantly better than some of the other tools we looked at. Even without training, a competent person could jump in and do the basics.
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Reliability and Availability

Sysomos MAP8.0
Based on 4 answers
100%. Never saw any down time.
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Performance

Sysomos MAP8.3
Based on 4 answers
Intense queries sometimes took a minute or so, but generally the performance was great.
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Support

Sysomos MAP7.2
Based on 5 answers
We had an account manager and he was great. Really though, we didn't use him for support that much. He was very responsive and thoughtful whenever we did need help
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Online Training

Sysomos MAP8.0
Based on 5 answers
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
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Implementation

Sysomos MAP8.0
Based on 5 answers
Some users might require some help getting keyword sets built if they are new to social listening.
Ryan Smith profile photo

Alternatives Considered

Radian 6
Visible Technologies
Meltwater Buzz
Nielsen Buzzmetrics

We ultimately picked Sysomos because it had a great UI and we felt that it would be easy for non-specialists to use effectively. It also seemed to have the horsepower we needed in terms of comprehensiveness.
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Return on Investment

  • Ability to research and guide strategy. This was the number one thing in our case. A lot of PR is guided by soft factors / qualitative metrics. This data is not invalid, but to be able to look back at what actually happened and and back up the strategy with data is great. We were able to do things like, for a given client, present them with their competitor's playbooks We could demonstrate what are people actually talking about versus what we might think they are talking about.
  • We could make more data for clients on reporting side. We could give a solid picture of how they performed on Twitter.
  • The tool was quite powerful and gave us a lot of confidence that the data we were reporting to clients was accurate and reliable.
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Pricing Details

Sysomos MAP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details