Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.3 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month
Tailwind
Score 6.6 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
HootsuiteTailwind
Editions & Modules
Professional
$99
per month
Team
$249
per month
Business
$739
per month
Enterprise
Contact for Pricing
Pinterest Plus
$14.99
per month
Instagram Plus
$14.99
per month
Tailwind Create
$119.88
billed annually
SmartLoop
$119.88
billed annually
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
HootsuiteTailwind
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $99/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts
More Pricing Information
Community Pulse
HootsuiteTailwind
Considered Both Products
Hootsuite
Chose Hootsuite
I chose Hootsuite because it has more capability to post to different platforms, unlike Tailwind, which only does really two (you can post to Instagram and Facebook, but you can't customize them between the two). I like all the capabilities that Hootsuite has to integrate with …
Tailwind
Chose Tailwind
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram …
Chose Tailwind
At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Top Pros
Top Cons
Features
HootsuiteTailwind
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
7.6
261 Ratings
0% below category average
Tailwind
9.2
4 Ratings
19% above category average
Boolean keyword searches7.5177 Ratings9.52 Ratings
Filtering out noise/spam7.0185 Ratings8.93 Ratings
Sentiment analysis7.5179 Ratings8.94 Ratings
Broad channel coverage8.3244 Ratings9.44 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
8.3
367 Ratings
4% above category average
Tailwind
8.6
10 Ratings
8% above category average
Content planning and scheduling8.9366 Ratings8.010 Ratings
Audience targeting8.1251 Ratings9.77 Ratings
Content optimization7.8299 Ratings7.110 Ratings
Workflow management8.2308 Ratings9.58 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.8
294 Ratings
4% below category average
Tailwind
9.6
8 Ratings
17% above category average
Automated routing and prioritization7.8212 Ratings10.06 Ratings
Customer interaction histories7.6229 Ratings9.43 Ratings
Bulk actions8.0252 Ratings9.56 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.4
284 Ratings
3% below category average
Tailwind
9.9
6 Ratings
26% above category average
Lead generation6.6170 Ratings9.76 Ratings
Content marketing7.8254 Ratings9.96 Ratings
Paid media management7.6169 Ratings10.05 Ratings
Campaigns and promotions7.8217 Ratings10.05 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.7
363 Ratings
2% above category average
Tailwind
8.5
10 Ratings
0% below category average
Twitter8.9332 Ratings00 Ratings
Facebook9.1347 Ratings00 Ratings
LinkedIn8.7303 Ratings00 Ratings
Google+8.960 Ratings00 Ratings
Instagram8.6306 Ratings8.06 Ratings
Pinterest8.2157 Ratings9.010 Ratings
YouTube8.2144 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
7.8
291 Ratings
1% below category average
Tailwind
9.8
8 Ratings
22% above category average
Campaign success analytics7.8267 Ratings10.07 Ratings
Real-time tracking7.9268 Ratings9.87 Ratings
Competitor analysis7.8181 Ratings9.76 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
8.2
303 Ratings
1% above category average
Tailwind
7.5
7 Ratings
8% below category average
Role-based user permissions & privileges8.4256 Ratings10.06 Ratings
Mobile access7.9281 Ratings5.17 Ratings
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HootsuiteTailwind
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Score 9.8 out of 10
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Score 9.8 out of 10
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Score 9.3 out of 10
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Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
HootsuiteTailwind
Likelihood to Recommend
8.5
(426 ratings)
1.0
(11 ratings)
Likelihood to Renew
9.2
(89 ratings)
-
(0 ratings)
Usability
8.2
(65 ratings)
10.0
(1 ratings)
Availability
9.5
(21 ratings)
-
(0 ratings)
Performance
9.5
(19 ratings)
-
(0 ratings)
Support Rating
7.3
(263 ratings)
10.0
(1 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(17 ratings)
-
(0 ratings)
Implementation Rating
8.1
(39 ratings)
-
(0 ratings)
Configurability
7.1
(3 ratings)
-
(0 ratings)
Ease of integration
8.2
(2 ratings)
-
(0 ratings)
Product Scalability
8.3
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.5
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuiteTailwind
Likelihood to Recommend
Hootsuite
I really like that I can just go into hootsuite, connect all the our social channels and be able to have a great overview on what our social feeds look like. It's super handy not having to spend time going into each social platform to do the same post, and I can spend one day scheduling out that month's social plan. I much prefer sorting out boosting post from Hootsuite, the only downside is that they have a limit to what you can boost a month so a lot of the time I have to grin and bear it and use Meta Business Suite instead for boosting posts.
Read full review
Tailwind
Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
Read full review
Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Tailwind
  • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
  • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
  • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
Read full review
Cons
Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Read full review
Tailwind
  • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
  • The Tailwind Create is fun and helpful but still hard to use.
Read full review
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Tailwind
No answers on this topic
Usability
Hootsuite
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
Read full review
Tailwind
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
Read full review
Reliability and Availability
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
Tailwind
No answers on this topic
Performance
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Tailwind
No answers on this topic
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
Tailwind
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
Read full review
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
Tailwind
No answers on this topic
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Tailwind
No answers on this topic
Implementation Rating
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review
Tailwind
No answers on this topic
Alternatives Considered
Hootsuite
Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.
Read full review
Tailwind
At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Read full review
Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Tailwind
No answers on this topic
Return on Investment
Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Read full review
Tailwind
  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.