PromoRepublic vs. Tailwind

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PromoRepublic
Score 8.5 out of 10
Small Businesses (1-50 employees)
PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchise and multi-location brands. Their products allow users to distribute editable content, schedule it based on AI, manage multiple clients or locations, run local ads, and stay on top of the results. According to the vendor, key capabilities include: AI-driven scheduling to the main social media networks Library with 100,000 posts…
$9
monthly
Tailwind
Score 6.6 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
PromoRepublicTailwind
Editions & Modules
Solo
$9
monthly
Standard
$49
monthly
Professional
$99
monthly
Business
$599
monthly
Enterprise
Custom
monthly
Pinterest Plus
$14.99
per month
Instagram Plus
$14.99
per month
Tailwind Create
$119.88
billed annually
SmartLoop
$119.88
billed annually
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
PromoRepublicTailwind
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
PromoRepublicTailwind
Considered Both Products
PromoRepublic
Chose PromoRepublic
We primarily use Promo Republic for clients who have smaller budgets as the cost for PromoRepublic is less than some of the competing platforms.
Tailwind

No answer on this topic

Top Pros
Top Cons
Features
PromoRepublicTailwind
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
PromoRepublic
-
Ratings
Tailwind
9.2
4 Ratings
18% above category average
Boolean keyword searches00 Ratings9.52 Ratings
Filtering out noise/spam00 Ratings8.93 Ratings
Sentiment analysis00 Ratings8.94 Ratings
Broad channel coverage00 Ratings9.44 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
PromoRepublic
-
Ratings
Tailwind
8.6
10 Ratings
8% above category average
Content planning and scheduling00 Ratings8.010 Ratings
Audience targeting00 Ratings9.77 Ratings
Content optimization00 Ratings7.110 Ratings
Workflow management00 Ratings9.58 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
PromoRepublic
-
Ratings
Tailwind
9.6
8 Ratings
17% above category average
Automated routing and prioritization00 Ratings10.06 Ratings
Customer interaction histories00 Ratings9.43 Ratings
Bulk actions00 Ratings9.56 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
PromoRepublic
-
Ratings
Tailwind
9.9
6 Ratings
26% above category average
Lead generation00 Ratings9.76 Ratings
Content marketing00 Ratings9.96 Ratings
Paid media management00 Ratings10.05 Ratings
Campaigns and promotions00 Ratings10.05 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
PromoRepublic
-
Ratings
Tailwind
8.5
10 Ratings
0% below category average
Instagram00 Ratings8.06 Ratings
Pinterest00 Ratings9.010 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
PromoRepublic
-
Ratings
Tailwind
9.8
8 Ratings
22% above category average
Campaign success analytics00 Ratings10.07 Ratings
Real-time tracking00 Ratings9.87 Ratings
Competitor analysis00 Ratings9.76 Ratings
Account management
Comparison of Account management features of Product A and Product B
PromoRepublic
-
Ratings
Tailwind
7.5
7 Ratings
8% below category average
Role-based user permissions & privileges00 Ratings10.06 Ratings
Mobile access00 Ratings5.17 Ratings
Best Alternatives
PromoRepublicTailwind
Small Businesses
Growave
Growave
Score 9.4 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PromoRepublicTailwind
Likelihood to Recommend
8.0
(9 ratings)
1.0
(11 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
PromoRepublicTailwind
Likelihood to Recommend
PromoRepublic
In terms of well suited for our business, it saves a good amount of time focusing on other tasks instead of sitting on one task alone for a long time. For less appropriate scenarios, if a keyword search would give the best result, that would help to even save more time. But great and good going.
Read full review
Tailwind
Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
Read full review
Pros
PromoRepublic
  • Calendar overview for all platforms per client is great.
  • Image creation tool is fairly robust.
  • Analytics dashboard is excellent and easy for clients to understand.
  • Support is super quick.
Read full review
Tailwind
  • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
  • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
  • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
Read full review
Cons
PromoRepublic
  • I wish there was a way to bulk upload posts.
  • There are some ways that they could save time by removing unnecessary pop-ups.
Read full review
Tailwind
  • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
  • The Tailwind Create is fun and helpful but still hard to use.
Read full review
Usability
PromoRepublic
No answers on this topic
Tailwind
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
Read full review
Support Rating
PromoRepublic
No answers on this topic
Tailwind
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
Read full review
Alternatives Considered
PromoRepublic
Ultimately I selected PR because I was able to get it for a one-time cost rather than a subscription, but now that I'm used to it I couldn't imagine life without it. I've only used the free versions of the other platforms, so my experience with PR is obviously superior. However, there is absolutely nothing about PR that would make me consider switching to an alternative.
Read full review
Tailwind
At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Read full review
Return on Investment
PromoRepublic
  • Consistency is key and having PromoRepublic has helped fill in the gaps when I don't have original content ready. The consistency has helped increase our engagement.
Read full review
Tailwind
  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Read full review
ScreenShots

PromoRepublic Screenshots

Screenshot of Content planning & social media calendarScreenshot of Graphics editor to edit ready-made templates or create your ownScreenshot of Ads and retargeting automation for Facebook & InstagramScreenshot of Social Media CalendarScreenshot of Content OrganizerScreenshot of Work Coordinator