Likelihood to Recommend Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
Read full review Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
Read full review Pros The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks. It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account. Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks. Read full review The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy. The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates. Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization. Read full review Cons I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement. I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing. I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only. Read full review When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read. The Tailwind Create is fun and helpful but still hard to use. Read full review Likelihood to Renew While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Read full review Usability Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
Read full review I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
Read full review Reliability and Availability Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
Read full review Performance It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Read full review Support Rating Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
Read full review I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
Read full review Online Training Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Read full review Implementation Rating Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Read full review Alternatives Considered I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
Read full review At this time our marketing team does have and uses both
Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Read full review Return on Investment Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best. Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters. Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized. Read full review Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop. We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic). Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business. Read full review ScreenShots Sprout Social Screenshots