TargetX, from Liaison

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
TargetX, from Liaison
Score 9.6 out of 10
N/A
TargetX, now from Liaison (acquired October, 2020) is a CRM for higher education institutions. It's built on the Salesforce.com development platform, tailored for student recruitment and retention. It also includes instant messaging (UChat) and the ability to build communities for particular classes/groups of students (Schools App).N/A
Pricing
TargetX, from Liaison
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
TargetX, from Liaison
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
TargetX, from Liaison
Considered Both Products
TargetX, from Liaison
Chose TargetX, from Liaison
Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.
Chose TargetX, from Liaison
Both Slate and TargetX do a great job and have huge audiences in the higher ed world.
TargetX, however, is not a closed system. Slate is just Slate. If you need anything added to it (like data import connectors), you have to have Slate add it.
TargetX, on the other hand, is …
Chose TargetX, from Liaison
We transitioned from Hobsons older CRM, Connect, as it was an aging CRM that was not going to be supported much longer. TargetX was right for us at the time as Salesforce did not have a pure data structure for higher education. TargetX provided all of the support and …
Top Pros
Top Cons
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TargetX, from Liaison
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User Ratings
TargetX, from Liaison
Likelihood to Recommend
7.5
(3 ratings)
User Testimonials
TargetX, from Liaison
Likelihood to Recommend
Liaison
Most of the reason I'd recommend the solution is for their email capabilities. The email builder is par excellence, almost if not more competitive than capabilities provided by some actual Email Marketing solutions. Additionally, it runs on Salesforce, and thus allows for automated emails and campaigns with information integrated into them from SF records. It is truly remarkable and a very well-developed capability.
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Pros
Liaison
  • Bulk Email
  • Analytics
  • Event Management
  • 3rd party product bundling & support
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Cons
Liaison
  • When sending large volumes of email the campaigns can be slow to send
  • The events functions are not as robust as some of the competition
  • Their telemarketing component has not been updated in a while and leaves a bit for current call centers.
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Alternatives Considered
Liaison
Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.
Read full review
Return on Investment
Liaison
  • Increases in enrollment!
  • More efficient funnel
Read full review
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