Likelihood to Recommend Tealium Customer Data Hub is great for situations where you want to collect data from a front end data layer and then route it to multiple data tools, or if you need the ability to transform the values collected before sending. There is a tremendous amount of customizability. It has also been good for tag management of marketing/advertising tags/pixels, but could use a little improvement with regards to putting many tags on the same page. If your situation requires a lot of complexity to the marketing tags, it is still very possible to do with Tealium Customer Data Hub, but could be less complicated. Luckily, Tealium Customer Data Hub's support crew is excellent and really will partner with us and help us succeed.
Read full review Webtrends Social offers social media marketers an abundance of tools needed for monitoring, managing campaigns and resolving customer issues in the social media space. In regards to the pricing, I would say it is less appropriate for small to medium-sized businesses where the social marketing aspect is an add-on or supplemental to the main marketing channels.
Read full review Pros Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for. Security around the data is key and Tealium excels in this area. The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user. Read full review It provided strong metrics on followers, contest entries, and shares. I could easily track the effectiveness of campaigns in reaching and engaging consumers. Beyond building hype around the product, it was easy to track goals metrics. I had access to every metric I needed to gauge campaign effectiveness. The tools gave me fine-grained control over the look and feel making it very easy to match my company's branding. Read full review Cons Tealium Customer Data Hub is powerful, but it has a significant learning curve. Users with JavaScript experience, developers (with a solid understanding of browser Dev Tools), and technical minded people will learn it more quickly. Some of the documentation seems lacking. My biggest complaint is that the documentation may explain things, but often is missing clear examples. If I had some clear examples, I could possibly avoid opening tickets for tech support. Read full review The number of platforms it manages Being able to use a wider range of media types Learning curve could be improved upon for the UX Read full review Likelihood to Renew Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
Read full review Unfortunately, they changed the pricing structure and simultaneously offered less support. They did offer premium support, but it was very expensive
Read full review Usability Tealium iQ Tag Management System does exactly what it is intended for, it manages vendortags. Changes can be made to websites and apps in minutes. The frontend is well structured, updates are easy to carry out, and Tealium support is available at all times.
Read full review Reliability and Availability It's been flawless as far as I am concerned.
Read full review Performance Great user interface. Easy to use. Very responsive.
Read full review Support Rating Support team has always been great at addressing issues or questions, by providing answer or escalating it internally to the right individual. reply response time has been always reasonable. Some responses are responded with documentation doc but in some instances the question require a non-generic answer that can create a back-and-forth conversation.
Read full review They were fantastic. Highly responsive.
Read full review Online Training Did what we needed to onboard us onto the platform
Read full review They didn't have any at the time.
Read full review Implementation Rating Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Read full review This was a very straightforward process. First, we customized the look and feel to make it just the way we wanted it. When we were done, we notified our rep who then did some work on their side before pushing the site live. This all worked flawlessly
Read full review Alternatives Considered Tealium Customer Data Hub can use 1P IDs and that is the main reason we selected it. with hindsight it was a good choice in this respect Tealium Customer Data Hub can process and forward event data via api, which AAM cannot AAM connectors can be set up with a few clicks whereas Tealium Customer Data Hub connectors require support from an engineer aam machine learning tools infer a score after every event so can be used for onsite single session use cases, whereas Tealium Customer Data Hub ML infers at end of session, so is only really useful for paid media / retargeting use cases Tealium Customer Data Hub's visitor stitching approach is broad brush and irreversible; AAM allows you to merge customer profiles at your discretion depending on the use case
Read full review After evaluating Webtrends Social, I'd have to say in regards to the cost and the overall capabilities of the solution that other tools such as Social Sprout offer a more competitive package. For the amount you are paying on a monthly basis you are being offered tools that can get the job done at a better price point to warrant getting a tool for the department.
Read full review Contract Terms and Pricing Model Like anything it could be cheaper but we still feel we get value from it.
Read full review Scalability Never had an issue, scales as we use it.
Read full review Professional Services Very easy to work with and relatively cost effective
Read full review Return on Investment There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience. A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move. Read full review Reduced hours per week resolving customer issues Increased efficiency on engagement reporting Is costly to recoup ROI Read full review ScreenShots Tealium Customer Data Hub Screenshots —