Demandbase One vs. Terminus ABM Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase One
Score 8.4 out of 10
N/A
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.N/A
Terminus ABM Platform
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…N/A
Pricing
Demandbase OneTerminus ABM Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demandbase OneTerminus ABM Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Demandbase OneTerminus ABM Platform
Considered Both Products
Demandbase One
Chose Demandbase One
Demandbase has all of the features needed to run a successful ABM program, from engagement data, to ad targeting and is super easy to use. We chose Demandbase over the others because it included all of the features we were looking for, where others fell short. We have also used …
Chose Demandbase One
Demandbase was one of the first ABM partners in the space that I am aware of currently. While Terminus is cheaper, it does not have the same audience identity graphs and segmentation capabilities of Demandbase. This was the major differentiating factor in selection.
Terminus ABM Platform
Chose Terminus ABM Platform
I would say Terminus is easier to use and more cost effective. It is a better solution for beginners to get up and running with ABM marketing with enough runway to advance. Their customer service team is average, but there are learning tools to teach yourself. Lots of …
Chose Terminus ABM Platform
I was not involved in the evaluation process, however, I have heard that [the] Terminus ABM Platform is much more robust and the information [source] is much better.
Chose Terminus ABM Platform
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization …
Chose Terminus ABM Platform
Intent data & ad experiences were more robust & allowed for more customizations. Also - the interface was much more difficult to navigate to gain reporting insights that are valuable.
Chose Terminus ABM Platform
Price, integration an inclusion of Bombora intent data.
Chose Terminus ABM Platform
Terminus is competitive from not just a pricing perspective, but [its] ability to push more campaigns, through multiple channels, all through the Terminus platform.
Chose Terminus ABM Platform
Terminus's professional services and support, along with its command-center approach, deliver a huge value to a ultra-lean fast moving business like Phononic. As a semiconductor startup that is rapidly growing, we need partners that can not only keep up with us, but also push …
Chose Terminus ABM Platform
We chose Terminus because of the campaign attribution models. Many companies do target account ad targeting, but none did that plus the revenue attribution from marketing.
Top Pros
Top Cons
Features
Demandbase OneTerminus ABM Platform
Engagement
Comparison of Engagement features of Product A and Product B
Demandbase One
8.7
5 Ratings
7% above category average
Terminus ABM Platform
-
Ratings
Automated routing and prioritization8.53 Ratings00 Ratings
Customer interaction histories8.65 Ratings00 Ratings
Syndicated content8.62 Ratings00 Ratings
Personalization9.05 Ratings00 Ratings
Engagement data tracking8.65 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Demandbase One
8.5
5 Ratings
7% above category average
Terminus ABM Platform
-
Ratings
Ad campaign creation8.45 Ratings00 Ratings
Display advertising9.15 Ratings00 Ratings
Contextual advertising8.24 Ratings00 Ratings
Social advertising8.24 Ratings00 Ratings
Ad reporting and analytics8.45 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Demandbase One
9.0
5 Ratings
13% above category average
Terminus ABM Platform
-
Ratings
Standard visitor segmentation8.85 Ratings00 Ratings
Behavioral visitor segmentation9.05 Ratings00 Ratings
ABM sales intelligence9.15 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Demandbase One
8.8
5 Ratings
12% above category average
Terminus ABM Platform
-
Ratings
3rd party intent signals9.05 Ratings00 Ratings
Downstream intent signals8.24 Ratings00 Ratings
Account identification9.15 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Demandbase One
9.1
5 Ratings
8% above category average
Terminus ABM Platform
-
Ratings
Automated workflow & orchestration9.15 Ratings00 Ratings
Best Alternatives
Demandbase OneTerminus ABM Platform
Small Businesses
Leadfeeder
Leadfeeder
Score 7.2 out of 10
Leadfeeder
Leadfeeder
Score 7.2 out of 10
Medium-sized Companies
LeanData
LeanData
Score 9.7 out of 10
LeanData
LeanData
Score 9.7 out of 10
Enterprises
Folloze
Folloze
Score 9.4 out of 10
Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Demandbase OneTerminus ABM Platform
Likelihood to Recommend
9.1
(50 ratings)
8.1
(30 ratings)
Likelihood to Renew
10.0
(12 ratings)
9.0
(3 ratings)
Usability
9.0
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(10 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(4 ratings)
-
(0 ratings)
User Testimonials
Demandbase OneTerminus ABM Platform
Likelihood to Recommend
Demandbase
Demandbase is a must have at our company. From an advertising standpoint it has allowed us to scale our ABM strategies and exceed benchmarks in our display ads. Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business. I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM
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Terminus
Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
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Pros
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
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Terminus
  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
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Cons
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review
Terminus
  • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
  • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
  • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
  • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
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Likelihood to Renew
Demandbase
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site. Therefore, we are very much likely to continue to use it.
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Terminus
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
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Usability
Demandbase
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
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Terminus
No answers on this topic
Support Rating
Demandbase
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
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Terminus
No answers on this topic
Online Training
Demandbase
We were able to implement quickly.
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Terminus
No answers on this topic
Implementation Rating
Demandbase
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
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Terminus
No answers on this topic
Alternatives Considered
Demandbase
Demandbase had a higher account match rate for our known and unknown accounts. We also leverage in-platform advertising a lot for our targeted account approach and Demandbase has an exceptional platform for this use case. The most impactful difference was the relationship we have with our account team and how they continually ensure our success.
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Terminus
Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
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Return on Investment
Demandbase
  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
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Terminus
  • Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
  • 900% increase in deal size after using chat with our advertising campaigns
  • 50% higher attendance for our events when leveraging our intent data for targeting
Read full review
ScreenShots

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.