LocaliQ vs. Wishpond Propel IQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LocaliQ
Score 3.3 out of 10
N/A
LocaliQ from Gannett presents a suite of marketing tools and capabilities designed to encompass all the marketing and online advertising needs of SMBs and local businesses, with email, display advertising, local directory management, SEO business website, and social media marketing. In addition, LocaliQ offers a marketing plan for small business owners who desire a hands-off approach to marketing.N/A
Wishpond Propel IQ
Score 1.6 out of 10
N/A
Wishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity. Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email…
$69
per month
Pricing
LocaliQWishpond Propel IQ
Editions & Modules
No answers on this topic
Basic
$69
per month
Pro
$119
per month
Growth
$199
per month
Offerings
Pricing Offerings
LocaliQWishpond Propel IQ
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.Yearly plans are 36% off.
More Pricing Information
Community Pulse
LocaliQWishpond Propel IQ
Top Pros
Top Cons
Features
LocaliQWishpond Propel IQ
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LocaliQ
7.6
11 Ratings
1% below category average
Wishpond Propel IQ
1.4
10 Ratings
138% below category average
WYSIWYG email editor7.34 Ratings1.27 Ratings
Dynamic content6.69 Ratings1.19 Ratings
Ability to test dynamic content8.02 Ratings1.19 Ratings
Landing pages6.68 Ratings1.28 Ratings
A/B testing8.06 Ratings1.110 Ratings
Mobile optimization7.311 Ratings1.29 Ratings
Email deliverability reporting9.06 Ratings2.48 Ratings
List management7.17 Ratings2.210 Ratings
Triggered drip sequences8.63 Ratings1.19 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LocaliQ
7.5
10 Ratings
4% above category average
Wishpond Propel IQ
1.1
10 Ratings
147% below category average
Lead nurturing automation7.110 Ratings1.19 Ratings
Lead scoring and grading6.69 Ratings1.210 Ratings
Data quality management7.58 Ratings1.18 Ratings
Automated sales alerts and tasks9.08 Ratings1.17 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LocaliQ
7.8
3 Ratings
5% below category average
Wishpond Propel IQ
-
Ratings
Calendaring9.52 Ratings00 Ratings
Event/webinar marketing6.02 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
LocaliQ
7.8
10 Ratings
8% above category average
Wishpond Propel IQ
1.3
9 Ratings
139% below category average
Social sharing and campaigns8.19 Ratings1.39 Ratings
Social profile integration7.59 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LocaliQ
7.6
12 Ratings
5% above category average
Wishpond Propel IQ
2.1
9 Ratings
110% below category average
Dashboards8.412 Ratings00 Ratings
Standard reports8.511 Ratings2.19 Ratings
Custom reports5.78 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LocaliQ
9.0
6 Ratings
23% above category average
Wishpond Propel IQ
1.1
9 Ratings
146% below category average
Customizability9.06 Ratings1.18 Ratings
API00 Ratings1.27 Ratings
Role-based workflow & approvals00 Ratings1.26 Ratings
Integration with Salesforce.com00 Ratings1.03 Ratings
Best Alternatives
LocaliQWishpond Propel IQ
Small Businesses
Kentico Xperience
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Score 7.1 out of 10
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Score 7.1 out of 10
Medium-sized Companies
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Kentico Xperience
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Score 7.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LocaliQWishpond Propel IQ
Likelihood to Recommend
3.3
(13 ratings)
1.1
(10 ratings)
Support Rating
-
(0 ratings)
1.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
LocaliQWishpond Propel IQ
Likelihood to Recommend
Gannett
ReachLocal is a trustworthy agency for smaller-scale multifamily buildings that can do the basics of website management, SEO, and advertising on Facebook or Google. I think they provide a solid product but do not get into the nitty-gritty advanced features that create value for clients that want to stick out.
Read full review
Wishpond
It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
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Pros
Gannett
  • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
  • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
  • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
  • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
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Wishpond
  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
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Cons
Gannett
  • The email content editor could use some additional bells and whistles, it cannot handle some more advanced functions, but for the basics it is more than adequate.
  • Options for website creation are a bit limited and the turnaround time can be a bit lengthy at times because of the volume they do.
  • Tracked phone lines can be a bit pricey, but not exorbitant.
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Wishpond
  • They added keywords to campaigns we'd specifically said not to.
  • They should tweak campaigns with a 0.06 ROAS.
  • They should provide the services that are promised.
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Support Rating
Gannett
No answers on this topic
Wishpond
There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
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Alternatives Considered
Gannett
While WordPress provides you with the opportunity to build a custom website, it stops there. ThriveHive has a strong small business marketing suite of products that are integrated into a WordPress-based website while also making it easy for the user to make quick and easy edits to existing content. I will say that I find MailChimp's aesthetic and deliverability to be leaps and bounds ahead of ThriveHive, and so I was unable to cut my account with MailChimp. I still use it for large email newsletters while using ThriveHive's email client for shorter, more targeted marketing efforts for segmented lists.
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Wishpond
We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
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Return on Investment
Gannett
  • I think one of the most important lessons learned so far, is to really have a very clear idea of who your customers/clients are, and who you want them to be.
  • My website is now in its second iteration. Completely different focus from the 1st iteration. My first website was producing "hits" but not producing leads. The experience gained from this attempt lead to my new website, which is now doing the job that a website is intended to do, creating leads. Often, failure is the stepping stone to success. There is no doubt that the level of clientele that my new website is generating is worth every penny that I have spent with ThriveHive.
  • Building a successful business takes time, and a good understanding of your customers/clients. The people at ThriveHive are good at helping you figure this out.
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Wishpond
  • Negative google ROI.
  • A few conversions in September on paid social then none - negative ROI.
  • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
  • Emails don’t perform as well as my own for open rates or clicks.
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ScreenShots

LocaliQ Screenshots

Screenshot of LocaliQ message centerScreenshot of The Marketing Dashboard provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard for free with purchase of any other products. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology, which include expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with low cost or premium options.

Wishpond Propel IQ Screenshots

Screenshot of Mobile-responsive Landing Pages, optimized with A/B split tests.Screenshot of Leads Insights - Displays their website activity, emails they’ve opened, etc.Screenshot of Personalized emails to Leads based on their activity and personal detail.Screenshot of Website popup forms to convert leads.Screenshot of Facebook Sweepstakes, Photo Contests, and Instagram Hashtag Contests.