Porch Group Media vs. TIBCO Clarity

We have found Launchpad to be useful for almost every lead-generation activity.

Clarity is well suited to address issues with data integrity, where you want to maintain formatting for fields from various sources. While it can be used to address issues with data impacting departmental use (ex: a field must be set to a particular value based on other field values, and if this is not the case then a business unit may be impacted), the amount of time required to setup the logic is cumbersome. As such, we leveraged TIBCO Data Virtualization to deal with these scenarios.

Incentivized

• Intuitive navigation across software
• Easy target/lead builder selections
• Complete email marketing solution for small businesses and big corporations
• Clear directions for beginning, planning, implementing, executing, reporting
• Easy-to-use creative email templates

• Ability to correct data integrity issues
• Ease of use

Incentivized

• Site flow could be more intuitive
• Logical flow of process
• Remove extra steps
• Provide more in-depth reporting
• Ability to name campaigns the same name
• Create standard order or reporting templates

• Issues with SSL configuration options
• Syntax to create rules requires additional/extra knowledge that may not exist in an organization
• Requires quite a bit of setup for rule logic

Incentivized

There is room for improvement

It has been fantastic!

Would be great to have an easier white-label

I have not used another email marketing solution similar to Launchpad. I do not plan on seeking out other competitive products

• Launchpad has let us create and deliver lead files and email campaigns faster than ever before.

• We have not established ROI as we are in the initial stages of setup.

Incentivized