Olapic vs. TINT

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Olapic
Score 6.0 out of 10
N/A
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was…N/A
TINT
Score 3.6 out of 10
N/A
TINT is an enterprise User Generated Content platform boasting users among 5,000 brands around the world to incorporate authentic user content, engage consumers, convert sales, and inspire action across every customer touch point. The platform is used to find, filter, curate, obtain legal rights, and display user generated content (UGC) on websites, digital screens, at events, social commerce, in emails, and ads.N/A
Pricing
OlapicTINT
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
OlapicTINT
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
OlapicTINT
Content Creation
Comparison of Content Creation features of Product A and Product B
Olapic
6.6
4 Ratings
19% below category average
TINT
-
Ratings
Ideation6.33 Ratings00 Ratings
Approval workflows5.44 Ratings00 Ratings
Content collaboration7.12 Ratings00 Ratings
Content calendar7.01 Ratings00 Ratings
Network for content licensing/production7.43 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Olapic
6.7
4 Ratings
19% below category average
TINT
-
Ratings
Content hub6.13 Ratings00 Ratings
Forms / Gated content6.12 Ratings00 Ratings
Embedded CTAs6.73 Ratings00 Ratings
Content distribution7.23 Ratings00 Ratings
Content promotion7.02 Ratings00 Ratings
Content automation7.43 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Olapic
6.3
4 Ratings
21% below category average
TINT
-
Ratings
Audience profiling and targeting6.02 Ratings00 Ratings
Closed-loop tracking and reporting5.22 Ratings00 Ratings
Content performance analytics6.13 Ratings00 Ratings
Campaign optimization dashboard7.02 Ratings00 Ratings
Competitive analytics7.02 Ratings00 Ratings
Best Alternatives
OlapicTINT
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
Growave
Growave
Score 9.4 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OlapicTINT
Likelihood to Recommend
5.6
(4 ratings)
3.0
(1 ratings)
User Testimonials
OlapicTINT
Likelihood to Recommend
Monotype
If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
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TINT
[Tint should] Improve response times in between initial quotes and questions to same-day support as promised. Overall, for our limited needs for a social media at hosted conference, it suited our needs, but would not have paid extra for customer support - you will be on your own for this one. Customer support was factored into cost, which is why it is difficult to recommend TINT.
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Pros
Monotype
  • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
  • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
  • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
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TINT
  • The social media wall became an instant hit at our conference.
  • The social media wall customization was excellent in terms of branding and customizations.
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Cons
Monotype
  • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
  • The revenue analytics are not very reliable.
  • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
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TINT
  • Customer service: it took 10 business days to get initial questions answered from our sales contact, Matt. After we purchased the mid-grade package that came with prioritized email responses, it took 4 hours to respond to an emergency issue. We were never informed that our LinkedIn accounts would not be compatible with the Tint platform, which is significant is this is one of your main sources for content generation. After being able to jump on to a call with Alex and Customer Success in the middle of a crazy busy conference, we were promised a follow-up call to see what could be done about billing. 2 emails later and no response. I just received responses to some tickets 30+ days after event ended. Do not pay for the mid-grade package. Your emails will not be prioritized. Be sure to double check that all social media platforms you intend to use are functioning with platform before purchasing.
  • The auto scroll feature is a bit abrupt in transitions and would advise smoother visual when sliding between social media posts.
  • Better improvement on duplicate posts and pictures - many still made it through filter and generated repetitive content.
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Alternatives Considered
Monotype
We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
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TINT
I chose Tint because of the ability to customize and better brand for social media wall engagement. And for promised customer support, which ultimately Tint lacks. I'm a nice guy and I also believe in holding companies accountable to the high standards that are promised.
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Return on Investment
Monotype
  • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
  • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
  • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
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TINT
  • Increased social media engagement at event
  • Increased online engagement for event
  • Increased brand awareness
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ScreenShots