Totango vs. Zendesk Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Totango
Score 8.4 out of 10
N/A
Totango customer success software, now with Catalyst, helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango and Catalyst will become a unified product, following the merger in February 2024.
$2,988
per year
Zendesk Suite
Score 8.2 out of 10
N/A
The Zendesk Support suite is a cloud-based customer support software built for better customer relationships. Designed to improve customer satisfaction and to support customers on any channel: text SMS, web, mobile app, phone, email, social media. The vendor states more than 200,000 companies such as Uber, Groupon, Box, Airbnb, and Slack are using Zendesk to lower their support costs, raise productivity, and increase customer satisfaction. Zendesk offers a full suite of products to meet customer…
$55
per month agent
Pricing
TotangoZendesk Suite
Editions & Modules
Starter
$2,988
per year
Enterprise
$18,000
per year
Premier
Custom
Support Team (Foundational Support Only)
$19
per month agent
Suite Team
$55
per month agent
Support Professional
$55
per month agent
Suite Growth
$89
per month agent
Suite Professional
$115
per month agent
Support Enterprise
$115
per month agent
Suite Enterprise
$169
per month agent
Offerings
Pricing Offerings
TotangoZendesk Suite
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional DetailsEach package gives teams a 360° customer account profile, customer health scoring, customer journey program templates (SuccessBLOCS), automated workflows (SuccessPlays), email campaigns, self-paced onboarding, and customer support.
More Pricing Information
Community Pulse
TotangoZendesk Suite
Considered Both Products
Totango
Chose Totango
I've implemented dozens of systems over the last 15 years and, I feel, Totango was by far the most challenging. I have a background in several areas, but the most applicable to Totango is my background in data management, systems administration, programming, web design, web …
Chose Totango
Totango is CRM centric and we can clearly see how it's built. We use Totango alongside Zendesk for support, but we still link everything to Totango. Hubspot on the other hand is more marketing and campaigns focused and we're able to achieve the same results on Totango. …
Chose Totango
I have not used other programs like Totango before.
Chose Totango
Totango was selected before I joined the business as it was cheaper and more flexible. The fact that it is working independently from SalesForce is a major benefit as our SalesForce instance is not 100% reliable.
Chose Totango
Initially [we were] with Gainsight, but their modifications to the UI and inability to work at Contract level in Salesforce really killed it for us. We used Gainsight 3 years prior to switching to Totango. Both were limited rollout to the Elite CSM team followed by broader …
Chose Totango
We evaluated five other customer success platforms. We selected Totango because of its technical fit, usability, and competitive pricing.
Chose Totango
I was not with the organization when the choice was made. Other products, however, were evaluated based on free trials and live demo sessions.
Chose Totango
The main reason we chose Totango was we had people with previous experience with it.
Chose Totango
We spoke with all vendors and tested Preact and found Totango to be the best fit for us.
Chose Totango
We were able to speak with a ToTango engineer right off the bat, who was able to help translate our needs and goals. Was not as "salesy" of a process as other competitors. ToTango was also able to come in at the lowest cost, which for a smaller business, is very important.
Chose Totango
Gainsight: we went a fairly long way down sales cycle with Gainsight. In the end it was a tough choice, but Totango's UI, backend data model, and lower cost were key factors.
Domo: We also purchased Domo anyway for use in other parts of the business, but realized it didn't have …
Chose Totango
Didn't evaluate others in my case, however it came in as a supporting system for our already existing Salesforce.
Zendesk Suite

No answer on this topic

Top Pros
Top Cons
Features
TotangoZendesk Suite
Security
Comparison of Security features of Product A and Product B
Totango
8.5
182 Ratings
3% below category average
Zendesk Suite
-
Ratings
Role-based user permissions8.5182 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Totango
7.9
216 Ratings
8% below category average
Zendesk Suite
-
Ratings
API6.8149 Ratings00 Ratings
Integration with Salesforce.com8.0173 Ratings00 Ratings
Integration with Marketo8.935 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Totango
7.6
247 Ratings
13% below category average
Zendesk Suite
-
Ratings
Product usage7.8243 Ratings00 Ratings
Help desk / support tickets7.3160 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Totango
7.6
260 Ratings
9% below category average
Zendesk Suite
-
Ratings
NPS surveys8.0124 Ratings00 Ratings
Sponsor tracking6.16 Ratings00 Ratings
Customer profiles7.8251 Ratings00 Ratings
Automated workflow8.4240 Ratings00 Ratings
Internal collaboration7.1226 Ratings00 Ratings
Customer health scoring7.6253 Ratings00 Ratings
Customer segmentation8.3243 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Totango
7.5
254 Ratings
9% below category average
Zendesk Suite
-
Ratings
Customer health trends7.7243 Ratings00 Ratings
Engagement analytics7.7229 Ratings00 Ratings
Revenue forecasting7.0175 Ratings00 Ratings
Dashboards7.8237 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Totango
-
Ratings
Zendesk Suite
8.2
113 Ratings
4% above category average
Organize and prioritize service tickets00 Ratings8.5112 Ratings
Expert directory00 Ratings7.269 Ratings
Subscription-based notifications00 Ratings7.475 Ratings
ITSM collaboration and documentation00 Ratings8.171 Ratings
Ticket creation and submission00 Ratings9.2113 Ratings
Ticket response00 Ratings8.8112 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Totango
-
Ratings
Zendesk Suite
8.1
100 Ratings
4% above category average
External knowledge base00 Ratings8.096 Ratings
Internal knowledge base00 Ratings8.289 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Totango
-
Ratings
Zendesk Suite
8.1
111 Ratings
5% above category average
Customer portal00 Ratings7.685 Ratings
IVR00 Ratings8.136 Ratings
Social integration00 Ratings7.367 Ratings
Email support00 Ratings8.7109 Ratings
Help Desk CRM integration00 Ratings8.679 Ratings
Best Alternatives
TotangoZendesk Suite
Small Businesses
Intercom
Intercom
Score 8.7 out of 10
Agiloft Flexible Service Desk Suite
Agiloft Flexible Service Desk Suite
Score 9.0 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Agiloft Flexible Service Desk Suite
Agiloft Flexible Service Desk Suite
Score 9.0 out of 10
Enterprises
Cisco Webex Experience Management (discontinued)
Cisco Webex Experience Management (discontinued)
Score 8.8 out of 10
Salesforce Service Cloud
Salesforce Service Cloud
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
TotangoZendesk Suite
Likelihood to Recommend
8.3
(261 ratings)
8.3
(151 ratings)
Likelihood to Renew
7.4
(8 ratings)
10.0
(40 ratings)
Usability
8.6
(95 ratings)
7.7
(24 ratings)
Availability
9.9
(3 ratings)
8.6
(13 ratings)
Performance
8.8
(2 ratings)
8.0
(10 ratings)
Support Rating
8.1
(93 ratings)
9.0
(29 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Online Training
7.0
(1 ratings)
7.9
(9 ratings)
Implementation Rating
10.0
(12 ratings)
9.0
(18 ratings)
Configurability
8.2
(4 ratings)
9.3
(3 ratings)
Ease of integration
8.0
(8 ratings)
-
(0 ratings)
Product Scalability
9.8
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
TotangoZendesk Suite
Likelihood to Recommend
Totango
for a CSM it´s marvelous, you have in one window everything,the agenda for your day by day work, the workload you have in a day,all the customers database and call history added by tasks and toutch points, the to do thing in each customer you know what to do next, with renewal you hace an digital engadgement with customers inform they need to renew in order to keep using the app.
Read full review
Zendesk
Inbound messaging it is top notch, it does it well and couldn't imagine anyone's program doing it better. Like I said before been using ZenDesk for over 7 years and absolutely love it. We use the talk feature with the phone very limited so Zen works fine for us, but if I was running an inbound or outbound call center I don't believe Zen has all the functions I would want as a manager. For limited phone use and mostly email, text, and even web chat, ZenDesk works great. Having the iOS App is so great and flexibility with notifications allows my team to be "on call" anytime without unnecessary interruptions
Read full review
Pros
Totango
  • Enables us to easily send and collect NPS & CSAT scores regularly.
  • Syncs with HubSpot to bring in updated client data and deals automatically.
  • Allows us to manage clients based on health score which is multi-dimensional.
  • I can log touch points directly in Totango from Gmail so easily..
  • As we improve and develop our non SaaS business client experience, Totango continues to develop more functionality that we can benefit from.
Read full review
Zendesk
  • Reporting and Analytics
  • Ease of Agent Training and Use
  • Able to add multiple brands with related custom reports and dashboards
  • Adding a new brand and basic help center is easy to do without the need of an expert or web team
  • Ability of agents and supervisors to see customer history across multiple channels
Read full review
Cons
Totango
  • Integrations -- in my experience, they constantly break and disconnect.
  • Implementation -- I feel it was a HUGE challenge to set-up our environment. It took over 200 hours and it didn't work.
  • Communication -- during implementation/onboarding, in my opinion, we were mislead on how to create some of our custom data objects and it ended up being a big waste of time since the approach we were instructed to use ended up being incorrect.
Read full review
Zendesk
  • I think the Graphical User Interface could use a facelift. It not the most aesthetically pleasing platform in my experience.
  • Particular things like where the default is when you click on each and every dropdown menu.
  • The macro integration could be a little more simplified.
Read full review
Likelihood to Renew
Totango
I personally believe Totango is the right Customer Success Tool for me, my team, and my organization. I couldn't find limitations until now, it's capabilities are on point and it's very scalable. of course, transitioning to another tool would mean a lot of hours and training, and would expose risks
Read full review
Zendesk
Zendesk is super easy to use and navigate. I really enjoy the sleek layout, the ability to tailor tickets, the macro option, and the quick key guide they have to make your use of time even more effective. My whole team loves working with Zendesk and rarely ever has problems.
Read full review
Usability
Totango
It is easy to use and understand, and simple to follow day to day. Logging notes and tasks is one of the key areas this is utilised along with tracking reports and accessing key data points for conversations with customers which is helpful. Mobile app helps too to access information on the go.
Read full review
Zendesk
As an agent it's very simple to use. As an admin it's also easy to use, but sometimes lacks some functionality that would be nice to have such as expanded native 2 way sync functionality for many major apps that are commonly used today like HubSpot and Salesforce. The ability to add followers to tickets to they get updates and are in the know without the customer seeing this agent cc'd is a nice touch. This ensures additional visibility and easily following the communication without having to appear as a CC to the customer, who could accidentally remove that person in a response, thus breaking the visibility
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Reliability and Availability
Totango
I have yet to experience any downtime with Totango (knock on wood) so reliability has been really top tier since we were onboarded. Given that the support team has been really helpful so far, I can imagine should downtime every be the case, they'll be able to communicate proactively/effectively on the current state of the platform
Read full review
Zendesk
In the past year, I'd say I have only noticed maybe two hours total of downtime in my own usage. Very minimal.
Read full review
Performance
Totango
At times the integration sync can be really slow when it comes to touchpoints. I can't say the same for customer health syncing, but I do tend to notice the lag from email syncing, and in those cases, I will need to refresh the Totango page a couple of times or wait a couple of extra seconds/minutes for it to show up.
Read full review
Zendesk
There has been minor performance degradation on a very few days out of the two years I have been using the product.
Read full review
Support Rating
Totango
I give Totango a support rating of 10 because I can always get support whenever needed. If its a technical issue, I know I can email their support team for help. If it's a more in depth question with respect to our instance of Totango, I can reach out to our CSM and always get help in a very reasonable amount of time. I always look to Totango as the standard when I think of how to best communicate and support our own customers.
Read full review
Zendesk
Every time I contacted them they were not only very responsive and knowledgable, but always seemed to have a positive upbeat attitude. It probably helps that we did not have significant service outages or sev 1 level issues, but even my lower severity issues were quickly answered. And the positive and upbeat attitude really made things feel comfortable.
Read full review
Online Training
Totango
Our CSM did a great job of conducting the training so we understand, at the very least, the functionality that is directly relevant to us. This also allowed us to train our own new team mates when onboarding based on the training flow that was first presented to us. This was also conducted as a interactive sessions, as training are notoriously known to be dry
Read full review
Zendesk
Zendesk has tons of available material for training - videos, webinars, articles, etc. The only reason this is not a 10 is because it can be hard to figure out how to navigate to these things and find what you are looking for.
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Implementation Rating
Totango
Totango has been easy for our team to integrate most of our new features into, which is great considering we have to factor in the customers' usage of the new features into all of the health and usage metrics we have. It has taken a while to integrate our second product however, which is why I would rank this a 7.
Read full review
Zendesk
I was very satisfied. They have a free trial for 30 days and I recommend you do that and use it. It is very easy to get started with the basics and the build on over time.

The only thing technically complex was single sign-on and integration to Salesforce.com required some tweaks – otherwise setting up system was very easy
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Alternatives Considered
Totango
Pipedrive is a great CRM for Sales purposes but it doesnt give much tools for CX management. Totango is all the opposite, it is an excellent product for Customer Management . We currently use both platforms integrated with each other and it gives great results to both Sales and Customer Success teams
Read full review
Zendesk
If spoken honestly Intercom is a level-par with any nearest competitor, Tools like Zendesk has to catchup with them in speed. However, there is an advantage to Zendesk with its simple and easy-to-get software which falls in every mid and small-size business pocket wherein Intercom is way too expensive and needs a tech admin to customize the product. The kick-starting feature with negligible configuration made Zendesk the ideal choice of our organization + the budget fell under our expenses.
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Scalability
Totango
Information keeps missing and changing in totango . Because of that there is are lot of problems with it. We need to manually keep the backup in an another file. More over if in case we take the backup its so hard to track since its all in numbers. Totango can be much better if the cloud storage is working fine. My company is planning to discontinue due to this factor
Read full review
Zendesk
No answers on this topic
Return on Investment
Totango
  • Since using Totango we have seen our engagement numbers go up as we are better able to identify the groups that are struggling.
  • We have also seen an increase in retention as we are more consistent in messaging and not missing any data.
Read full review
Zendesk
  • The positives weigh more than the negatives here, as it gives us a one-stop portal where we can tend to customer needs using one web app
  • It has also helped us identify areas of improvement based on the reporting feature
  • The value it provides outweighs any missing or lacking features that I'm sure will be available in the future
Read full review
ScreenShots

Totango Screenshots

Screenshot of Collaboration tools to manage a customer portfolioScreenshot of a 360° view of customer healthScreenshot of the dashboard to monitor customer metricsScreenshot of an engaging in-app experiences and email campaigns to improve customer retentionScreenshot of integrated data in the Customer Data Hub

Zendesk Suite Screenshots

Screenshot of Zendesk Agent WorkspaceScreenshot of Omnichannel MessagingScreenshot of Zendesk TicketingScreenshot of Bots powered by Zendesk AIScreenshot of Tone shift with Zendesk AIScreenshot of Zendesk ticketing side conversations