Nielsen Marketing Mix Modeling vs. TrackMaven
Nielsen Marketing Mix Modeling vs. TrackMaven
Product | Rating | Most Used By | Product Summary | Starting Price |
---|---|---|---|---|
Nielsen Marketing Mix Modeling | N/A | Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite. | N/A | |
TrackMaven | Mid-Size Companies (51-1,000 employees) | According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major… | N/A |
Nielsen Marketing Mix Modeling | TrackMaven | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
| |||||||||||||||
Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Nielsen Marketing Mix Modeling | TrackMaven | |
---|---|---|
Top Pros | No answers on this topic | |
Top Cons |
|
|
Nielsen Marketing Mix Modeling | TrackMaven | |
---|---|---|
Small Businesses | Firebase Score 8.4 out of 10 | TapClicks Score 9.2 out of 10 |
Medium-sized Companies | Firebase Score 8.4 out of 10 | TapClicks Score 9.2 out of 10 |
Enterprises | AppsFlyer Score 8.0 out of 10 | Alteryx Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Nielsen Marketing Mix Modeling | TrackMaven | |
---|---|---|
Likelihood to Recommend | 1.0 (1 ratings) | 8.7 (14 ratings) |
Likelihood to Renew | - (0 ratings) | 5.7 (3 ratings) |
Nielsen Marketing Mix Modeling | TrackMaven | |
---|---|---|
Likelihood to Recommend | Nielsen | TrackMaven |
Pros | Nielsen | TrackMaven |
Cons | Nielsen | TrackMaven |
Likelihood to Renew | Nielsen No answers on this topic | TrackMaven |
Alternatives Considered | Nielsen | TrackMaven |
Return on Investment | Nielsen | TrackMaven |
ScreenShots | TrackMaven Screenshots |