Porch Group Media vs. Treasure Data

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Porch Group Media
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Porch Group Media (formerly the V12 Data Platform, or the Launchpad Marketing Cloud) is comprised of a collection of online and offline marketing solutions that is designed to manage existing customer relationships and identify new prospective customers by granting users access to their data cloud. It contains a suite of multichannel marketing tools including social, email, display advertising, print and mail, enhancement, and analytical solutions. Following the merger of V12 and DataMentors and…N/A
Treasure Data
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that drive value and protect privacy for every customer, every time. According to the vendor, Treasure Data serves customers globally across a broad base of industries that…N/A
Pricing
Porch Group MediaTreasure Data
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Porch Group MediaTreasure Data
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Best Alternatives
Porch Group MediaTreasure Data
Small Businesses
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
SALESmanago
SALESmanago
Score 8.9 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
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User Ratings
Porch Group MediaTreasure Data
Likelihood to Recommend
8.8
(3 ratings)
9.0
(90 ratings)
Likelihood to Renew
9.1
(1 ratings)
9.1
(5 ratings)
Usability
7.3
(1 ratings)
8.0
(4 ratings)
Availability
7.3
(1 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
8.2
(1 ratings)
Support Rating
8.2
(1 ratings)
8.2
(7 ratings)
In-Person Training
-
(0 ratings)
6.4
(1 ratings)
Online Training
-
(0 ratings)
7.3
(1 ratings)
Implementation Rating
6.4
(1 ratings)
6.4
(2 ratings)
Configurability
-
(0 ratings)
7.3
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
5.5
(1 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(2 ratings)
Vendor pre-sale
-
(0 ratings)
7.4
(2 ratings)
User Testimonials
Porch Group MediaTreasure Data
Likelihood to Recommend
Porch Group Media
We have found Launchpad to be useful for almost every lead-generation activity.
Read full review
Treasure Data
Treasure Data is well suited to integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.
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Pros
Porch Group Media
  • Intuitive navigation across software
  • Easy target/lead builder selections
  • Complete email marketing solution for small businesses and big corporations
  • Clear directions for beginning, planning, implementing, executing, reporting
  • Easy-to-use creative email templates
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Treasure Data
  • CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
  • It provides a variety of extensions to bring your data together in one place and helps you do this easily.
  • Kits provided by Treasure Box provide basic but helpful methods for further development of services.
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Cons
Porch Group Media
  • Site flow could be more intuitive
  • Logical flow of process
  • Remove extra steps
  • Provide more in-depth reporting
  • Ability to name campaigns the same name
  • Create standard order or reporting templates
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Treasure Data
  • Documentation is not always fully update --> better off reaching to support for some topics that are not covered
  • Small bugs on the graphical user interface
  • If 2 people are editing on the same project simultaneously, the latter that saves the workflow overwrites the changes of the former one
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Likelihood to Renew
Porch Group Media
No answers on this topic
Treasure Data
I do think that we definitely will be renewing. We are putting major resources, time, and effort into Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.
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Usability
Porch Group Media
There is room for improvement
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Treasure Data
It's a easy platform to use and give the user detailed logs about what is going on in the workflows, so someone that do not have a lot of experience can start to work with it. And also the master segment usability is awesome, as we can filter a lot of data the way we want.
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Reliability and Availability
Porch Group Media
No answers on this topic
Treasure Data
As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability
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Performance
Porch Group Media
No answers on this topic
Treasure Data
Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.
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Support Rating
Porch Group Media
It has been fantastic!
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Treasure Data
The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
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In-Person Training
Porch Group Media
No answers on this topic
Treasure Data
I was not here when treasure data was implemented to our company.
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Online Training
Porch Group Media
No answers on this topic
Treasure Data
I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.
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Implementation Rating
Porch Group Media
Would be great to have an easier white-label
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Treasure Data
Implementation was quick and our developers had very few issues with the SDK.
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Alternatives Considered
Porch Group Media
I have not used another email marketing solution similar to Launchpad. I do not plan on seeking out other competitive products
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Treasure Data
We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There may be cheaper options but we do not regret our decision to go with Treasure Data one bit.
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Scalability
Porch Group Media
No answers on this topic
Treasure Data
In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem.
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Return on Investment
Porch Group Media
  • Launchpad has let us create and deliver lead files and email campaigns faster than ever before.
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Treasure Data
  • We have built and supported our source of truth data tables using Treasure. This forms the foundation of our decision making.
  • Most of our Tableau data sources are created using a Treasure Data export which is executed by workflows on a daily basis which allows us to have visibility into day to day performance and communicate them to a wide variety of roles.
  • We load custom data into our Salesforce instance which allows us to trigger certain workflows and build accountability - i.e. a "Sale" will only count once a certain product driven event occurs which comes from data we pipe into Treasure and then into Salesforce.
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ScreenShots

Porch Group Media Screenshots

Screenshot of Manage existing customers and find new customers all on one platform across every marketing channel - email, online display ads, social media, and print and mail.Screenshot of Launchpad also offers CRM functionality through the My Customers application. Easily store and manage customer lists and communicate with current customers through email, direct mail, online display ads, and social media.Screenshot of Launchpad's Lead Builder application allows access straight into The V12 Group Data Cloud.

Treasure Data Screenshots

Screenshot of Out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.Screenshot of Powerful query toolsScreenshot of Fast and easy audience builder