What users are saying about
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Top Rated
58 Ratings

Twilio SendGrid Email Marketing

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Top Rated
58 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

Twilio SendGrid Email Marketing

Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
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Feature Rating Comparison

Email & Online Marketing

Twilio SendGrid Email Marketing
8.5
WYSIWYG email editor
Twilio SendGrid Email Marketing
8.0
Dynamic content
Twilio SendGrid Email Marketing
8.3
Ability to test dynamic content
Twilio SendGrid Email Marketing
8.1
Landing pages
Twilio SendGrid Email Marketing
7.8
A/B testing
Twilio SendGrid Email Marketing
8.4
Mobile optimization
Twilio SendGrid Email Marketing
8.8
Email deliverability
Twilio SendGrid Email Marketing
9.4
List management
Twilio SendGrid Email Marketing
8.9
Triggered drip sequences
Twilio SendGrid Email Marketing
8.5

Reporting & Analytics

Twilio SendGrid Email Marketing
8.3
Dashboards
Twilio SendGrid Email Marketing
8.4
Standard reports
Twilio SendGrid Email Marketing
8.6
Custom reports
Twilio SendGrid Email Marketing
8.1

Pros

Twilio SendGrid Email Marketing

  • Ease of Use - SendGrid is really very easy to use, from creation of emails to the actual delivery. This is helpful because in instances where our marketing team members are busy with other projects, an admin like myself can easily come in to assist.
  • Statistics - The reporting functionality is great for us too as it gives us insight as to performance of our emails which helps greatly in optimizing.
  • Customer Service - The SendGrid team has always been helpful with regards to best practices, new products coming out and answering any questions that we may have.
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Cons

Twilio SendGrid Email Marketing

  • The unsubscribing and cleaning the lists is a pain. You need to use a special tool to collect all your bounced, reported, unsubscribed, blocked, and invalid emails and then you create a separate list with them to delete it (along with all the emails that match the ones in the list)... Can we make it a bit simpler?
  • When you're creating/editing a marketing email, if you get into HTML code, it ceases to be a nice text WYSIWYG block and instead, you have to edit it ONLY in HTML from now on :( If I want to clear the trash in the code, it doesn't mean I want to switch to code-only.
  • Perhaps it's Chrome, but the layout is buggy. For example, when I edit a marketing email and I scroll down the email, the part of the screen that has the tools for editing the text is covered by the text of my email.
Zee Gimon profile photo

Usability

Twilio SendGrid Email Marketing

Twilio SendGrid Email Marketing 7.0
Based on 1 answer
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon profile photo

Support

Twilio SendGrid Email Marketing

Twilio SendGrid Email Marketing 8.5
Based on 2 answers
I've reached out to SendGrid support few times. Each time my issue was able to be resolved by the first rep that responded and was solved within 24 hours (if not 1 hour).
Megan Kratzman profile photo

Alternatives Considered

Twilio SendGrid Email Marketing

We considered using Mailchimp from the beginning but we weren't in a place where we needed everything Mailchimp had to offer and we needed a simpler solution that was easy to implement and use. SendGrid served us well as a bigger stage company with limited funds and needs but now we are looking at switching to something more
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Return on Investment

Twilio SendGrid Email Marketing

  • Being a part of SendGrid we have a 12-month credit because we participated in an accelerator program. When we get off the program we expect to pay around $150/month. This is a tiny amount compared to money we would have been paying with ActiveCampaign or MailChimp. SendGrid has saved us tons of money as we continue to grow.
  • With SendGrid we are now able to determine which promotional and transactional emails are working. In terms of open rate, CTR, A/B testing subject lines, copy, etc. We also are able get excellent support whenever we have a question or issue with our account.
  • Being a mobile app company at first, retention is a major KPI. With SendGrid we launched a new onboarding email that sends a drip welcome sequence to our users. With this new email sequence we have increased our 1-week retention from 8% to 17%.
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Pricing Details

Twilio SendGrid Email Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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