AppRiver from OpenText vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppRiver from OpenText
Score 7.6 out of 10
N/A
AppRiver from OpenText (formerly from Zix from 2019, which was acquired by OpenText), is a hosted messaging gateway and security platform featuring anti-spam and email encryption / data loss capability.N/A
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
AppRiver from OpenTextTwilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
AppRiver from OpenTextTwilio SendGrid
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AppRiver from OpenTextTwilio SendGrid
Top Pros
Top Cons
Features
AppRiver from OpenTextTwilio SendGrid
Secure Email Gateway
Comparison of Secure Email Gateway features of Product A and Product B
AppRiver from OpenText
8.6
7 Ratings
2% above category average
Twilio SendGrid
-
Ratings
Anti-malware9.86 Ratings00 Ratings
Customizability8.86 Ratings00 Ratings
Data Loss Protection7.24 Ratings00 Ratings
Threat Detection9.87 Ratings00 Ratings
Sandboxing6.95 Ratings00 Ratings
End-to-End Encryption9.07 Ratings00 Ratings
Management Tools8.77 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AppRiver from OpenText
-
Ratings
Twilio SendGrid
7.8
46 Ratings
4% below category average
WYSIWYG email editor00 Ratings7.733 Ratings
Dynamic content00 Ratings7.936 Ratings
Ability to test dynamic content00 Ratings8.134 Ratings
Landing pages00 Ratings7.622 Ratings
A/B testing00 Ratings8.526 Ratings
Mobile optimization00 Ratings9.034 Ratings
Email deliverability reporting00 Ratings7.646 Ratings
List management00 Ratings5.940 Ratings
Triggered drip sequences00 Ratings7.520 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AppRiver from OpenText
-
Ratings
Twilio SendGrid
7.9
46 Ratings
1% above category average
Dashboards00 Ratings8.444 Ratings
Standard reports00 Ratings8.544 Ratings
Custom reports00 Ratings6.928 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AppRiver from OpenText
-
Ratings
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation00 Ratings9.38 Ratings
Link Tracking00 Ratings9.08 Ratings
Image Validation00 Ratings9.07 Ratings
Inbox Display00 Ratings9.38 Ratings
Email Accessibility Tools00 Ratings9.08 Ratings
Spelling and Grammar Check00 Ratings8.66 Ratings
Spam Testing00 Ratings9.38 Ratings
Email Previews00 Ratings9.08 Ratings
Best Alternatives
AppRiver from OpenTextTwilio SendGrid
Small Businesses
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Barracuda Essentials
Score 9.2 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
Barracuda Essentials
Barracuda Essentials
Score 9.2 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Cisco Cloud Email Security
Cisco Cloud Email Security
Score 7.8 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
AppRiver from OpenTextTwilio SendGrid
Likelihood to Recommend
9.0
(31 ratings)
5.7
(57 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
10.0
(1 ratings)
1.0
(4 ratings)
Support Rating
8.4
(25 ratings)
3.0
(9 ratings)
User Testimonials
AppRiver from OpenTextTwilio SendGrid
Likelihood to Recommend
OpenText
AppRiver is great for both small and large organizations. Small businesses are unlikely to have much if any technical support staff available to them, for which AppRiver would be a great help. Likewise for large companies, having AppRiver can save your tech support team from dealing with basic, common, and repetitive application support, and allowing them to better focus on more important tasks at hand.
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Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
OpenText
  • Very useful daily quarantine list emailed to users.
  • Suspicious emails can be viewed online in their sandbox to check validity before releasing from quarantine.
  • Multiple ways to filter emails (domain, email address, text, etc)
  • Link protection is one of the newest options available and we absolutely love it!!
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Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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Cons
OpenText
  • They do not support DMARC and DKIM at this time and I don't know when or if they ever will.
  • Their SPF record is not great and can possibly cause issues, at least that is what my support company has told me.
  • Scanning of links in emails seems super limited and or non-existent. THings get through with completely bad malicious all the time and I assume they are not scanning them or they don't have a proper AV on their end.
  • Once a domain is whitelisted any bad emails that may be spoofing that email domain are let through and no other filters apply to the emails. It's frustrating to have to white list 20+ individual email addresses from a company and not be able to white list just the domain and not feel secure doing that.
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Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Usability
OpenText
AppRiver is very easy to use. A new employee can begin using it on their first day.
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Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
OpenText
AppRiver's live support is above what I expected, and I use it exclusively. I always get a professional, courteous, and knowledgeable tech that is easy to understand within a few minutes of placing a call. If you do have to leave a message they have always promptly returned my call.
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
OpenText
AppRiver requires the least amount of management time, the pricing is better and the minimums are such that almost all SMB's won't be buying shelfware. If you are an MSP, become a partner and you will see spam problems become a thing of the past.
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Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Return on Investment
OpenText
  • Efficiency, teams adapt quickly to changes or new business needs.
  • Support gives us alternatives on how to establish new timings for new business lines on email.
  • An increase in profit owing to a reduction in the amount of assistance our in-house IT staff is required to provide.
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Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
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