Likelihood to Recommend If you want to have your company advertised on news websites across the United States then Taboola is perfect. If you're looking for clicks and impressions but not so much interested in traffic that is highly engaged and converting often then I'd suggest Taboola as an option to run traffic, too. This is the perfect platform for grey-hat offers and similar ideas. I wouldn't suggest it for running ads on your website due to some strict conditions and the fact that it might not necessarily play nice with traffic coming from Facebook.
Read full review Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS. Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.
Read full review Pros A good value on clicks -- they have visitors for all CPCs! Worldwide reach and relatability -- so many providers use Taboola. It's very easy to reach your audience wherever. High quality -- their policies ensure that only enjoyable, modest content is provided. Read full review Integration into already existing CRM platforms, like Marketo. Robust back-end reporting with the what seems like endless filters. High-level of support from both the account management and technical teams. Problem-solving with a focus on your end goal or what you are trying to accomplish. Read full review Cons I would like to see an easier way to exclude irrelevant sites that our ads received impressions or clicks on. Being able to bid on specific sites only. Read full review Decent amount of bugs in the system, constantly need to work with support. Continues to raise their prices without adding much extra value. Lots of turnover on their customer team's. Somewhat customizable but could use some work on making hubs not all look exactly the same. Mixed bag on the helpfulness of their teams. Not overly proactive with suggestions for optimization or knowledge of their accounts. Read full review Likelihood to Renew This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases.
Read full review Usability It was pretty straightforward getting an account set up and having an account rep assigned. Compared to some other platforms Taboola is actually rather intuitive when it comes to navigating the user interface. Pixel implementation was easy and we didn't have any discrepancies tracking conversions. Also the ability to target LALs was very useful and semi-straightforward to upload.
Read full review For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.
Read full review Reliability and Availability After using Uberflip for more than a year, we have yet to experience any down time.
Read full review Support Rating We have a point of contact in Taboola and he has been really great in supporting our campaign. He helped us set up the initial campaign, answered our questions related to the campaign and even agreed when I asked for a lower CPC. Also, while he tried to encourage us to spend more, he never pushed us to the point that it gets annoying.
Read full review The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away
Read full review Online Training It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
Read full review Implementation Rating The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed
Jodi Lebow Senior Director, Demand Generation & Marketing Operations
Read full review Alternatives Considered Outbrain doesn't charge a fee for automatic credit card billing. Often
Outbrain CPC for the same content is cheaper but not always. The
Outbrain UX is not as good as Taboola but recent changes had made them better than they used to be. In
Outbrain you can not change images or titles once they are submitted. You also can not clone campaigns which you can do with Taboola
Read full review When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful in Uberflip. Otherwise, they have the same learning curve.
Read full review Return on Investment Taboola campaigns have had positive effects on top of funnel activities and engagement metrics though the traffic is not always as qualified as one would like. You will need to carefully tailor your campaign to squeeze out the most relevant traffic. Read full review It has enabled us to track the performance of the content being sent out by sales. Now we can make data-driven content decisions. Have had multiple use cases where Sales Assist was able to reengage prospects that were thought to be lost. Content management has been key, it has been extremely helpful to centralize content in Uberflip. Read full review ScreenShots