Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kapost
Score 7.1 out of 10
N/A
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.N/A
Uberflip
Score 8.1 out of 10
N/A
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user…N/A
Pricing
KapostUberflip
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KapostUberflip
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Features
KapostUberflip
Content Creation
Comparison of Content Creation features of Product A and Product B
Kapost
8.2
9 Ratings
2% above category average
Uberflip
-
Ratings
Ideation8.07 Ratings00 Ratings
Approval workflows8.09 Ratings00 Ratings
Content collaboration8.09 Ratings00 Ratings
Content calendar8.09 Ratings00 Ratings
Network for content licensing/production9.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Kapost
8.0
9 Ratings
1% below category average
Uberflip
-
Ratings
Content hub7.18 Ratings00 Ratings
Forms / Gated content8.05 Ratings00 Ratings
Embedded CTAs7.93 Ratings00 Ratings
Content distribution9.07 Ratings00 Ratings
Content promotion8.34 Ratings00 Ratings
Content automation8.05 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Kapost
8.0
7 Ratings
3% above category average
Uberflip
-
Ratings
Audience profiling and targeting8.05 Ratings00 Ratings
Closed-loop tracking and reporting8.06 Ratings00 Ratings
Content performance analytics8.07 Ratings00 Ratings
Campaign optimization dashboard8.05 Ratings00 Ratings
Competitive analytics7.92 Ratings00 Ratings
Best Alternatives
KapostUberflip
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 8.4 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
Paperflite
Paperflite
Score 9.7 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Paperflite
Paperflite
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KapostUberflip
Likelihood to Recommend
7.0
(12 ratings)
8.1
(63 ratings)
Likelihood to Renew
10.0
(2 ratings)
9.0
(12 ratings)
Usability
7.0
(1 ratings)
9.8
(8 ratings)
Availability
-
(0 ratings)
9.1
(2 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
8.0
(2 ratings)
3.2
(8 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
KapostUberflip
Likelihood to Recommend
Upland Software
Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
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Uberflip
Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS. Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.
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Pros
Upland Software
  • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
  • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
  • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
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Uberflip
  • Integration into already existing CRM platforms, like Marketo.
  • Robust back-end reporting with the what seems like endless filters.
  • High-level of support from both the account management and technical teams.
  • Problem-solving with a focus on your end goal or what you are trying to accomplish.
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Cons
Upland Software
  • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
  • System performance is somewhat slow.
  • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
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Uberflip
  • Decent amount of bugs in the system, constantly need to work with support.
  • Continues to raise their prices without adding much extra value.
  • Lots of turnover on their customer team's.
  • Somewhat customizable but could use some work on making hubs not all look exactly the same.
  • Mixed bag on the helpfulness of their teams.
  • Not overly proactive with suggestions for optimization or knowledge of their accounts.
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Likelihood to Renew
Upland Software
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
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Uberflip
This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases.
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Usability
Upland Software
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
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Uberflip
For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.
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Reliability and Availability
Upland Software
No answers on this topic
Uberflip
After using Uberflip for more than a year, we have yet to experience any down time.
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Support Rating
Upland Software
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
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Uberflip
The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away
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Online Training
Upland Software
No answers on this topic
Uberflip
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
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Implementation Rating
Upland Software
No answers on this topic
Uberflip
The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed
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Alternatives Considered
Upland Software
Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
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Uberflip
When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful in Uberflip. Otherwise, they have the same learning curve.
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Scalability
Upland Software
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
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Uberflip
No answers on this topic
Return on Investment
Upland Software
  • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
  • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
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Uberflip
  • It has enabled us to track the performance of the content being sent out by sales. Now we can make data-driven content decisions.
  • Have had multiple use cases where Sales Assist was able to reengage prospects that were thought to be lost.
  • Content management has been key, it has been extremely helpful to centralize content in Uberflip.
Read full review
ScreenShots

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.