What users are saying about
68 Ratings
32 Ratings
68 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.9 out of 100
32 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Uberflip

For us, we have spent a lot of time creating content. Uberflip allows us to serve this up in a well thought out and well planned environment. It also allows us to use these as landing pages for email campaigns as well as a starting point for our sales AI to engage with a potential customer based on the content they were viewing. Because we had the content it made it easy to organize and present this in an easy to navigate resource hub on our site.
Shane Adair | TrustRadius Reviewer

Upland Kapost

Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Scott Barker | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Uberflip
5.0
Upland Kapost
8.6
Ideation
Uberflip
5.0
Upland Kapost
8.0
Approval workflows
Uberflip
5.2
Upland Kapost
8.7
Content collaboration
Uberflip
4.9
Upland Kapost
8.6
Content calendar
Uberflip
5.2
Upland Kapost
8.6
Network for content licensing/production
Uberflip
4.8
Upland Kapost
9.0

Content Publishing

Uberflip
6.5
Upland Kapost
8.1
Content hub
Uberflip
7.1
Upland Kapost
8.0
Forms / Gated content
Uberflip
7.1
Upland Kapost
7.7
Embedded CTAs
Uberflip
6.4
Upland Kapost
7.9
Content distribution
Uberflip
6.7
Upland Kapost
9.0
Content promotion
Uberflip
6.0
Upland Kapost
8.3
Content automation
Uberflip
5.6
Upland Kapost
8.0

Content Reporting & Analytics

Uberflip
6.1
Upland Kapost
7.9
Audience profiling and targeting
Uberflip
6.2
Upland Kapost
8.0
Closed-loop tracking and reporting
Uberflip
6.4
Upland Kapost
8.0
Content performance analytics
Uberflip
5.9
Upland Kapost
7.7
Campaign optimization dashboard
Uberflip
5.6
Upland Kapost
8.0
Competitive analytics
Uberflip
6.2
Upland Kapost
7.9

Pros

Uberflip

  • The marketing streams that mix video, PDF, blog and social media content together provide a very compelling way to build an engaging experience for the visitor.
  • The new Site Engager tool easily brings streams and content recommendations to existing website without coding.
  • Their customer support has been terrific. Questions are quickly answered and they work behind the scenes to tweak the product as needed to support our requirements.
Eric Dickmann | TrustRadius Reviewer

Upland Kapost

  • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
  • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
  • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
Susan Kemp | TrustRadius Reviewer

Cons

Uberflip

  • The forms on the CTAs are very small, and I don't love that they show only one field until you click into it. This seems deceptive when you must actually fill out four or five fields to access the content.
  • Image management inside the platform isn't great, so I end up loading multiple of the same image versus searching through the library.
  • When you update the main navigation or footer on your main website, you must work with their developers to update it within the hub, rather than having your internal team handle it.
Jade Hill | TrustRadius Reviewer

Upland Kapost

  • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
  • System performance is somewhat slow.
  • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
Amber Newman | TrustRadius Reviewer

Likelihood to Renew

Uberflip

Uberflip 9.8
Based on 7 answers
Uberfllip always seems to be trying to improve features, integrations, look and feel and they are seriously committed to taking feature requests and acting upon them incredibly fast. For example, I had an issue with the ebook thumbnails when I initially launched, which required resizing and fixing each of them manually versus the Hub pulling a good image automatically. They saw what I was trying to do and the problem with it, and corrected the image problem in less than two weeks. They realized people were uploading documents of all sorts of sizes and we have some unique sizing for our eBooks from square to post card to landscape. In addition to innovation, the Hub has now become and integral part of our website, and we'd be hard pressed to create something as good looking and functional and easy to use as Uberflip
Audrey Dalton | TrustRadius Reviewer

Upland Kapost

Upland Kapost 10.0
Based on 2 answers
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
Lenore Brown | TrustRadius Reviewer

Usability

Uberflip

Uberflip 8.2
Based on 6 answers
It was easy to learn and while it definitely took time to get everything set up and working the way I wanted, it wasn't difficult. There was plenty of support and knowledge center tools as well.
Stephanie Casstevens | TrustRadius Reviewer

Upland Kapost

Upland Kapost 7.0
Based on 1 answer
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Uberflip

Uberflip 9.1
Based on 4 answers
After using Uberflip for more than a year, we have yet to experience any down time.
Karen Foreman-Brown | TrustRadius Reviewer

Upland Kapost

No score
No answers yet
No answers on this topic

Support Rating

Uberflip

Uberflip 5.7
Based on 14 answers
We do not like support since it does not provide a correct solution we always have problems and rarely solve it at this time, it takes time to respond and sometimes ignores us, I think this platform could try a little more with good support.
Edward Smith | TrustRadius Reviewer

Upland Kapost

Upland Kapost 8.3
Based on 2 answers
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
Anonymous | TrustRadius Reviewer

Online Training

Uberflip

Uberflip 10.0
Based on 1 answer
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
Stephanie Casstevens | TrustRadius Reviewer

Upland Kapost

No score
No answers yet
No answers on this topic

Implementation Rating

Uberflip

Uberflip 10.0
Based on 2 answers
Set up folder settings the way you want before cloning folders! Saves so much time!
Stephanie Casstevens | TrustRadius Reviewer

Upland Kapost

No score
No answers yet
No answers on this topic

Alternatives Considered

Uberflip

Frankly, we didn't look at any alternatives. We found Uberflip at a conference and were so impressed with their product that we didn't need to look elsewhere. The pricing was reasonable and it had most of the features that we wanted. Their service was solid, so it was an easy decision.
Logan Mallory | TrustRadius Reviewer

Upland Kapost

Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
Jim MacLeod | TrustRadius Reviewer

Scalability

Uberflip

No score
No answers yet
No answers on this topic

Upland Kapost

Upland Kapost 8.0
Based on 1 answer
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Amanda Joshi | TrustRadius Reviewer

Return on Investment

Uberflip

  • While we did see ROI come about, it took it over a year to truly show it's worth.
  • It has helped our customer service team train new customers, which has aided in improved customer service.
  • We've seen an increase in content downloads and shares. More eyes are getting to our content which is great.
Anonymous | TrustRadius Reviewer

Upland Kapost

  • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
  • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Uberflip

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required

Upland Kapost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Uberflip
6.0
Upland Kapost
7.7

Likelihood to Renew

Uberflip
9.8
Upland Kapost
10.0

Usability

Uberflip
8.2
Upland Kapost
7.0

Reliability and Availability

Uberflip
9.1
Upland Kapost

Performance

Uberflip
7.3
Upland Kapost

Support Rating

Uberflip
5.7
Upland Kapost
8.3

Online Training

Uberflip
10.0
Upland Kapost

Implementation Rating

Uberflip
10.0
Upland Kapost

Scalability

Uberflip
Upland Kapost
8.0

Add comparison