Adobe Experience Manager vs. Umbraco CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Experience Manager
Score 7.9 out of 10
N/A
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.N/A
Umbraco CMS
Score 9.2 out of 10
N/A
Umbraco is an open-source .NET Core CMS with over 700,000 active installs worldwide and with more than 200,000 active community members. It was first released on February 16th, 2005, and is still to this day an open-source project backed by a commercial company. To ensure Umbraco is always running the latest technology, the company has aligned with Microsoft's .NET release schedule to always have the Umbraco CMS…
$0
Pricing
Adobe Experience ManagerUmbraco CMS
Editions & Modules
No answers on this topic
Umbraco Free
$0
Umbraco Cloud Starter
$45
per month
Umbraco Heartcore Mini
$49
per month
Umbraco Heartcore Starter
$239
per month
Umbraco Cloud Standard
$283
per month
Umbraco Cloud Professional
$758
per month
Umbraco Heartcore Professional
$999
per month
Umbraco Professional
$12,000
per year
Umbraco Enterprise
Flexible pricing
per year
Umbraco Cloud Enterprise
Flexible pricing
per month
Umbraco Heartcore Enterprise
Flexible pricing
per month
Offerings
Pricing Offerings
Adobe Experience ManagerUmbraco CMS
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe Umbraco CMS and all of its core features are the same across all plans. The paid on-premise plans include support, onboarding, licenses to add-on products (Umbraco Forms) as well as a discount on developer training courses. Umbraco Cloud is the CMS hosted on Azure Cloud servers with automated upgrades, unlimited hosting, and smooth deployments. All features can be found on Umbraco.com. Umbraco Heartcore is the managed Headless SaaS version of Umbraco.
More Pricing Information
Community Pulse
Adobe Experience ManagerUmbraco CMS
Considered Both Products
Adobe Experience Manager
Umbraco CMS

No answer on this topic

Top Pros
Top Cons
Features
Adobe Experience ManagerUmbraco CMS
Security
Comparison of Security features of Product A and Product B
Adobe Experience Manager
8.4
38 Ratings
5% above category average
Umbraco CMS
1.0
11 Ratings
156% below category average
Role-based user permissions8.438 Ratings1.011 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Experience Manager
8.0
33 Ratings
1% below category average
Umbraco CMS
5.3
10 Ratings
37% below category average
API7.829 Ratings5.59 Ratings
Internationalization / multi-language8.129 Ratings5.19 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Experience Manager
7.5
38 Ratings
1% below category average
Umbraco CMS
1.6
11 Ratings
130% below category average
WYSIWYG editor7.433 Ratings1.011 Ratings
Code quality / cleanliness6.734 Ratings1.011 Ratings
Admin section7.034 Ratings1.011 Ratings
Page templates7.637 Ratings1.011 Ratings
Library of website themes7.326 Ratings1.010 Ratings
Mobile optimization / responsive design7.835 Ratings1.010 Ratings
Publishing workflow8.135 Ratings1.011 Ratings
Form generator7.629 Ratings5.99 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Experience Manager
7.3
37 Ratings
3% above category average
Umbraco CMS
3.6
11 Ratings
68% below category average
Content taxonomy7.731 Ratings1.011 Ratings
SEO support7.133 Ratings1.010 Ratings
Bulk management7.236 Ratings4.98 Ratings
Availability / breadth of extensions7.534 Ratings5.210 Ratings
Community / comment management7.130 Ratings6.010 Ratings
Best Alternatives
Adobe Experience ManagerUmbraco CMS
Small Businesses
Progress Sitefinity
Progress Sitefinity
Score 7.6 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
Tridion
Tridion
Score 9.0 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Experience ManagerUmbraco CMS
Likelihood to Recommend
8.5
(83 ratings)
1.0
(11 ratings)
Likelihood to Renew
8.8
(6 ratings)
-
(0 ratings)
Usability
8.3
(48 ratings)
4.0
(1 ratings)
Availability
8.6
(5 ratings)
7.0
(1 ratings)
Performance
8.0
(5 ratings)
3.0
(1 ratings)
Support Rating
7.4
(11 ratings)
2.0
(1 ratings)
Online Training
-
(0 ratings)
3.0
(1 ratings)
Implementation Rating
8.7
(2 ratings)
7.0
(1 ratings)
Contract Terms and Pricing Model
9.5
(2 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
4.0
(1 ratings)
Professional Services
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Experience ManagerUmbraco CMS
Likelihood to Recommend
Adobe
So one of the primary focuses in the company has been SEO, and it does not seem well suited to SEO. For instance, how we set up the alt image tags. It's pretty tricky and there are multiple steps to do that. So I would like to see an Adobe Experience Manager that is more focused on out-of-the-box solutions for SEO, schema coding, alt image tags, and other sorts of SEO functionality to have that more built into the vanilla version of the product. Well suited? It's very good at scalability. And because we're managing such a large number of hotel properties, it works well for an enterprise.
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Umbraco
Umbraco CMS is the perfect tool for a company that is looking to keep their website updated. The simple to use tools and templates means updating and creating new pages is easy. The WYSIWYG editor is a nice feature, however, for accessibility, there should be some more guidance on what is suitable to be used on the CMS.
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Pros
Adobe
  • It is able to support our incoming volume. We're one of the largest in what we do in the country, and we've not had any issues in terms of how it performs, or how it scales our customers coming in. It's a fairly stable platform. It is also a very intuitive platform in us being able to give our business users the ability to come make changes and request additions without going through a huge lift in getting those requests implemented. It has also been a very developer-friendly platform for my team to be able to develop, adapt, and build. We're also expanding on being able to use AEM both as a pure content management solution and also as a headless content solution. So that way we are trying to build a unified content platform that would allow us to create, publish, and manage content across channels from one place. So it's fairly intuitive that way. It's fairly scalable. Obviously, the modern tooling helps, but overall I think it's been a good experience.
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Umbraco
  • Quick to learn. For most if cases, developer needs to know Razor coding.
  • Doesn't require back-end programming.
  • Has build in users management (developers, content managers) and members management consoles (users of the site).
  • Clear admin tool (especially in version 7)
  • Fast.
  • Creating code from scratch, so it is easier to create clean code.
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Cons
Adobe
  • I think some of the key things that can be done better is today we have more point solutions for different things like personalization. We have Adobe Target and for email marketing, we have Adobe Campaign Marketer and all that kind of stuff. But truly I have worked both as an implementation partner for Adobe as well as now I'm a client of Adobe. Being in both those shoes, I can say that we can do a lot better in terms of beefing up the capabilities of AEM, bringing personalization and search and content search experience closer together. It would definitely put Adobe Experience Manager in a different league if we can bring all those personalization capabilities together. I think initially the content management systems, the market was mostly meant to serve static sites. It never matured into that full-scale content personalization being married together. I think that's one area where if those integrations rather than being point solutions, if those capabilities can be made more native to AEM, I think it would definitely be a big sell for a lot of customers.
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Umbraco
  • Speed for older sites - Umbraco content can load slowly if you have thousands of pages of content. Of course, this would not be a problem for simpler websites
  • Complexity - since the product is free out-of-the-box, it will take technical expertise to get Umbraco setup properly
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Likelihood to Renew
Adobe
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
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Umbraco
No answers on this topic
Usability
Adobe
From our learning curve until we got better. I'd say as we're moving forward and we're making more customizations and we're getting used to it, I'd say it's about a seven or an eight. But as more innovations and more information comes out from Adobe as they make more changes and they make improvements, I'd say they're getting probably about an eight right now.
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Umbraco
Many end users will be overwhelmed with the admin interface. Some common functions are buried in menus
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Reliability and Availability
Adobe
Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
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Umbraco
Occasionally, errors will appear in the admin that make it impossible to work without developer support.
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Performance
Adobe
With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed. Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
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Umbraco
Working in the admin panel (adding / reviewing / editing content) is very slow. The public facing site speed is dependent on what the pages are doing and how well the code was written (whether it is optimized for speed).
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Support Rating
Adobe
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
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Umbraco
Support for Umbraco-owned paid plugins is nonexistent.
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Online Training
Adobe
No answers on this topic
Umbraco
Online training is often based on older versions of the platform. So, you'll have to fill in the gaps on your own.
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Implementation Rating
Adobe
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
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Umbraco
Spend the time to wireframe the content structure prior to diving in. This helps speed the process of implementation and it serves as documentation for end users.
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Alternatives Considered
Adobe
At Canadian Tire Financial, in the time I've been there, we've always used AEM, but in past places I've used WordPress, I've used Squarespace. Things that are more general user-friendly where you're like building your own blog or you're creating a small business website where it's basically just text, you're not intaking information or something like that. I think the customization options in AEM are huge. My experiences with WordPress were pretty straightforward. Again, it was like, I don't know, like college newspaper website or something like that where you're just like putting content up for people to look at. You're not necessarily taking in any other information. Maybe you might allow people to log in or something and save articles or something pretty straightforward, but then even then I remember that stuff taking me forever to do, to figure out and scroll through tons and tons and tons of documentation. It's just not fun. No one enjoys doing that and then even then you might not have the answer available to you. And that's so frustrating. Hey, it's super user-friendly, figuring out the content editor is pretty straightforward. You're not clicking around and being, "what the heck am I looking at?" Or you're not looking at a bazillion menus to be like, "maybe the thing I want is in here." I can't stand that. I want to be able to look at a page, see what I'm going to be getting in production, and then publish it. I don't want to look around in menus to figure out how to add something to a page.
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Umbraco
Umbraco's templating is far superior than WordPress, Drupal and Joomla, but it's update process is WAY behind those platforms. The release schedule of Umbraco is way to often and most releases are to fix something missed in the previous release and not an improvement or new feature of the CMS
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Contract Terms and Pricing Model
Adobe
Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
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Umbraco
No answers on this topic
Scalability
Adobe
No answers on this topic
Umbraco
Without significant development, the product does not scale well.
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Professional Services
Adobe
The professional services team within adobe is one of the best in terms of technical and solutioning knowledge. However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
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Umbraco
No answers on this topic
Return on Investment
Adobe
  • This actually has been great for our websites. In the time that I've been with the company, we've seen at least the profitability of our websites because we are measuring that through analytics. We've seen it double since using it. We were using it when I first started with the company, but we've gotten better at how we're using it and really optimizing the use as well as the design. I think that that's made a huge difference. We've seen a huge jump in the performance of our websites with maintaining users and the e-commerce side of it.
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Umbraco
  • Has helped us to create more engaging pages that push people to complete the online forms
  • We have seen more people buy from us since we launched our new look website
  • We can easily update the content without waiting for the development team to make changes
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ScreenShots

Umbraco CMS Screenshots

Screenshot of Umbraco 8 backoffice UIScreenshot of Umbraco 8 side by side multilingual editingScreenshot of Umbraco 8 Content AppsScreenshot of Umbraco Cloud project overviewScreenshot of Umbraco Cloud environment overview