What users are saying about
32 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 32 reviews and ratings
35 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 9.2 out of 100
Based on 35 reviews and ratings
Likelihood to Recommend
Upland Kapost
Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Director of Product Marketing
Datawatch CorporationComputer Software, 51-200 employees
Upwork
On the client side, Upwork is great for accessing a huge pool of talent in a wide variety of skill sets. It's also excellent for finding US-based freelancers. It allows you to interview (chat with or ask questions of) freelancers before you hire them, so you can get an idea of whether or not someone will be a good fit for your project. On the freelancer side, Upwork is a mixed bag. Their policy of "receiving no feedback hurts job success score" seems unfair. This is far overshadowed by the 20% fee on the first $500 though. It makes doing small projects on the platform a lot less profitable or desirable (maybe they do this on purpose?). It is extremely nice though to be able to filter projects for "US only," though.
Product Marketing Manager
nLyten Media LLCManagement Consulting, 1-10 employees
Feature Rating Comparison
Content Creation
Upland Kapost
8.6
Upwork
—
Ideation
Upland Kapost
8.0
Upwork
—
Approval workflows
Upland Kapost
8.6
Upwork
—
Content collaboration
Upland Kapost
8.6
Upwork
—
Content calendar
Upland Kapost
8.6
Upwork
—
Network for content licensing/production
Upland Kapost
9.0
Upwork
—
Content Publishing
Upland Kapost
8.1
Upwork
—
Content hub
Upland Kapost
8.0
Upwork
—
Forms / Gated content
Upland Kapost
7.7
Upwork
—
Embedded CTAs
Upland Kapost
7.9
Upwork
—
Content distribution
Upland Kapost
9.0
Upwork
—
Content promotion
Upland Kapost
8.3
Upwork
—
Content automation
Upland Kapost
8.0
Upwork
—
Content Reporting & Analytics
Upland Kapost
7.9
Upwork
—
Audience profiling and targeting
Upland Kapost
8.0
Upwork
—
Closed-loop tracking and reporting
Upland Kapost
8.0
Upwork
—
Content performance analytics
Upland Kapost
7.7
Upwork
—
Campaign optimization dashboard
Upland Kapost
8.0
Upwork
—
Competitive analytics
Upland Kapost
7.9
Upwork
—
Pros
Upland Kapost
- Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
- Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
- Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
Content Coordinator and Editor
SolidFire, Inc.Information Technology and Services, 201-500 employees
Upwork
- Messaging service is available in a browser, Windows, and Android, so I can communicate with clients wherever I go.
- Project searching is very powerful, which makes it easy for me to find projects to bid on.
- Scaled project fees make great sense for long-term commitments.
- Ratings and feedback system make it easier to spot good clients.
- Tech support is active and always responsive.
Freelance Automotive Writer
One Car Payment, Inc.Marketing and Advertising, 1-10 employees
Cons
Upland Kapost
- Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
- System performance is somewhat slow.
- Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
Sr. Manager, Marketing Communications
ShoreTel501-1000 employees
Upwork
- Upwork is pricey, they take 10% of every transaction of the freelancer, and if you have a premium membership the cost gets higher.
- Doing your first freelancer job can be difficult since there are so many freelancers on that website, so be prepared to set a really low rate at first.
- The website can be a bit laggy. I have lost some jobs just because I'm not able to load the information before the clock finishes just because of some lag issues.
Geophysical Analyst
GMA Proyectos Siglo XXI C.AOil & Energy, 51-200 employees
Likelihood to Renew
Upland Kapost
Upland Kapost 10.0
Based on 2 answers
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
Content Specialist
Plex Systems, Inc.Computer Software, 201-500 employees
Upwork
No score
No answers yet
No answers on this topic
Usability
Upland Kapost
Upland Kapost 7.0
Based on 1 answer
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.

Verified User
Account Manager in Finance and Accounting
Computer Software Company, 501-1000 employeesUpwork
No score
No answers yet
No answers on this topic
Support Rating
Upland Kapost
Upland Kapost 8.3
Based on 2 answers
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.

Verified User
Account Manager in Finance and Accounting
Computer Software Company, 501-1000 employeesUpwork
Upwork 9.1
Based on 6 answers
Support has been great. Rarely have I ever had an issue that has required support but when I have they have been great. I did have to interact with support to confirm my identity and the process was easy and quick and support was helpful to know what I needed to do to accomplish that task.
Marketing Consultant
TGR LLCMarketing & Advertising, 1-10 employees
Alternatives Considered
Upland Kapost
Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
Director, Creative & Digital Marketing
Extreme NetworksElectrical/Electronic Manufacturing, 1001-5000 employees
Upwork
Upwork is better if you are looking for some quick hires that can help solve simple problems. If you are looking for someone to join your team, I would recommend something like Indeed or ZipRecruiter. I've heard Fiverr is also good, but I haven't used it yet. Overall, Upwork is a great platform.
Co-Founder
Alabaster CoRetail, 1-10 employees
Scalability
Upland Kapost
Upland Kapost 8.0
Based on 1 answer
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Managing Editor
Putman MediaPublishing, 51-200 employees
Upwork
No score
No answers yet
No answers on this topic
Return on Investment
Upland Kapost
- It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
- By having a working one system - we all can expect the same quality newsletters versus using an outside designer.

Verified User
Employee in Marketing
Publishing Company, 1001-5000 employeesUpwork
- Upwork takes a cut from revenue, but it's not devastating. After maintaining a large contract for a long time, that percentage they take is lessened.
- This percentage they take, however, makes us not want to add clients we find outside of Upwork to that platform.
Project Manager
Five Star CommerceMarketing & Advertising, 1-10 employees
Pricing Details
Upland Kapost
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Upland Kapost Editions & Modules
—
Additional Pricing Details
—Upwork
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Upwork Editions & Modules
Edition
Basic | Free |
---|---|
Plus | 49.992 |
- per month