What users are saying about
32 Ratings
35 Ratings
32 Ratings
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Score 8 out of 100
35 Ratings
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Score 9.2 out of 100

Likelihood to Recommend

Upland Kapost

Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Scott Barker | TrustRadius Reviewer

Upwork

On the client side, Upwork is great for accessing a huge pool of talent in a wide variety of skill sets. It's also excellent for finding US-based freelancers. It allows you to interview (chat with or ask questions of) freelancers before you hire them, so you can get an idea of whether or not someone will be a good fit for your project. On the freelancer side, Upwork is a mixed bag. Their policy of "receiving no feedback hurts job success score" seems unfair. This is far overshadowed by the 20% fee on the first $500 though. It makes doing small projects on the platform a lot less profitable or desirable (maybe they do this on purpose?). It is extremely nice though to be able to filter projects for "US only," though.
Justin Roodman | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Upland Kapost
8.6
Upwork
Ideation
Upland Kapost
8.0
Upwork
Approval workflows
Upland Kapost
8.6
Upwork
Content collaboration
Upland Kapost
8.6
Upwork
Content calendar
Upland Kapost
8.6
Upwork
Network for content licensing/production
Upland Kapost
9.0
Upwork

Content Publishing

Upland Kapost
8.1
Upwork
Content hub
Upland Kapost
8.0
Upwork
Forms / Gated content
Upland Kapost
7.7
Upwork
Embedded CTAs
Upland Kapost
7.9
Upwork
Content distribution
Upland Kapost
9.0
Upwork
Content promotion
Upland Kapost
8.3
Upwork
Content automation
Upland Kapost
8.0
Upwork

Content Reporting & Analytics

Upland Kapost
7.9
Upwork
Audience profiling and targeting
Upland Kapost
8.0
Upwork
Closed-loop tracking and reporting
Upland Kapost
8.0
Upwork
Content performance analytics
Upland Kapost
7.7
Upwork
Campaign optimization dashboard
Upland Kapost
8.0
Upwork
Competitive analytics
Upland Kapost
7.9
Upwork

Pros

Upland Kapost

  • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
  • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
  • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
Susan Kemp | TrustRadius Reviewer

Upwork

  • Messaging service is available in a browser, Windows, and Android, so I can communicate with clients wherever I go.
  • Project searching is very powerful, which makes it easy for me to find projects to bid on.
  • Scaled project fees make great sense for long-term commitments.
  • Ratings and feedback system make it easier to spot good clients.
  • Tech support is active and always responsive.
Benjamin E. Jerew | TrustRadius Reviewer

Cons

Upland Kapost

  • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
  • System performance is somewhat slow.
  • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
Amber Newman | TrustRadius Reviewer

Upwork

  • Upwork is pricey, they take 10% of every transaction of the freelancer, and if you have a premium membership the cost gets higher.
  • Doing your first freelancer job can be difficult since there are so many freelancers on that website, so be prepared to set a really low rate at first.
  • The website can be a bit laggy. I have lost some jobs just because I'm not able to load the information before the clock finishes just because of some lag issues.
Manuel Aguilar | TrustRadius Reviewer

Likelihood to Renew

Upland Kapost

Upland Kapost 10.0
Based on 2 answers
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
Lenore Brown | TrustRadius Reviewer

Upwork

No score
No answers yet
No answers on this topic

Usability

Upland Kapost

Upland Kapost 7.0
Based on 1 answer
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
Anonymous | TrustRadius Reviewer

Upwork

No score
No answers yet
No answers on this topic

Support Rating

Upland Kapost

Upland Kapost 8.3
Based on 2 answers
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
Anonymous | TrustRadius Reviewer

Upwork

Upwork 9.1
Based on 6 answers
Support has been great. Rarely have I ever had an issue that has required support but when I have they have been great. I did have to interact with support to confirm my identity and the process was easy and quick and support was helpful to know what I needed to do to accomplish that task.
Taylor Robinson | TrustRadius Reviewer

Alternatives Considered

Upland Kapost

Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
Jim MacLeod | TrustRadius Reviewer

Upwork

Upwork is better if you are looking for some quick hires that can help solve simple problems. If you are looking for someone to join your team, I would recommend something like Indeed or ZipRecruiter. I've heard Fiverr is also good, but I haven't used it yet. Overall, Upwork is a great platform.
Brian Chung | TrustRadius Reviewer

Scalability

Upland Kapost

Upland Kapost 8.0
Based on 1 answer
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Amanda Joshi | TrustRadius Reviewer

Upwork

No score
No answers yet
No answers on this topic

Return on Investment

Upland Kapost

  • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
  • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
Anonymous | TrustRadius Reviewer

Upwork

  • Upwork takes a cut from revenue, but it's not devastating. After maintaining a large contract for a long time, that percentage they take is lessened.
  • This percentage they take, however, makes us not want to add clients we find outside of Upwork to that platform.
Alan Bloxham | TrustRadius Reviewer

Pricing Details

Upland Kapost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Upland Kapost Editions & Modules

Additional Pricing Details

Upwork

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Upwork Editions & Modules

Edition
BasicFree
Plus49.992
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Upland Kapost
7.6
Upwork
9.4

Likelihood to Renew

Upland Kapost
10.0
Upwork

Usability

Upland Kapost
7.0
Upwork

Support Rating

Upland Kapost
8.3
Upwork
9.1

Scalability

Upland Kapost
8.0
Upwork

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