PostUp vs. WhatCounts

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PostUp
Score 3.4 out of 10
N/A
Email marketing and audience development solution to grow, engage and monetize audiences​N/A
WhatCounts
Score 9.0 out of 10
N/A
WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…N/A
Pricing
PostUpWhatCounts
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
PostUpWhatCounts
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
PostUpWhatCounts
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
PostUp
9.3
1 Ratings
13% above category average
WhatCounts
9.0
2 Ratings
10% above category average
WYSIWYG email editor10.01 Ratings9.02 Ratings
Email deliverability reporting9.01 Ratings9.02 Ratings
List management9.01 Ratings9.02 Ratings
Dynamic content00 Ratings10.01 Ratings
Ability to test dynamic content00 Ratings9.01 Ratings
Landing pages00 Ratings9.02 Ratings
A/B testing00 Ratings9.02 Ratings
Mobile optimization00 Ratings10.02 Ratings
Triggered drip sequences00 Ratings7.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
PostUp
10.0
1 Ratings
26% above category average
WhatCounts
10.0
2 Ratings
26% above category average
Dashboards10.01 Ratings10.02 Ratings
Standard reports10.01 Ratings10.02 Ratings
Custom reports10.01 Ratings10.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
PostUp
-
Ratings
WhatCounts
8.8
1 Ratings
3% above category average
URL Validation00 Ratings9.01 Ratings
Link Tracking00 Ratings9.01 Ratings
Image Validation00 Ratings8.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings9.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings7.01 Ratings
Email Previews00 Ratings8.01 Ratings
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PostUpWhatCounts
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All AlternativesView all alternativesView all alternatives
User Ratings
PostUpWhatCounts
Likelihood to Recommend
10.0
(1 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
PostUpWhatCounts
Likelihood to Recommend
Upland Software
For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
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Whatcounts
How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
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Pros
Upland Software
  • It is set up in a way that is very easy to learn how to use.
  • The features cover everything I can even imagine for what I am using it for.
  • Their help desk is very responsive.
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Whatcounts
  • Email marketing with customized templates
  • Sending Catchy SMS to the existing customer base
  • Integrating with company's CRM to manage data
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Cons
Upland Software
  • There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
  • It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
  • In the "server" I wish there was a way to filter by department, not just by users.
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Whatcounts
  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
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Support Rating
Upland Software
No answers on this topic
Whatcounts
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
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Alternatives Considered
Upland Software
No answers on this topic
Whatcounts
Whatscount have always provided data to evaluate about the campaigns and its responses. More customization are present to add create campaigns that resonates customer needs. The reports provided us insights about the effectiveness of our promotional campaigns and decide the areas to improve customer attraction.
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Return on Investment
Upland Software
  • It makes scheduling emails very easy.
  • It was very easy to learn how to use/get adjusted to.
  • We are able to keep track of scheduled mailings across all departments which is very convenient.
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Whatcounts
  • Customer reach was increased and that generated more responses
  • The ratio of Emails opened and sign-ups through hyperlink on Email gave us an idea about the effectiveness of the campaigns
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ScreenShots

PostUp Screenshots

Screenshot of WYSIWYG email editor.Screenshot of PostUp reporting and bot/spam appliance detection.