Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airship
Score 8.1 out of 10
N/A
Airship is a mobile app experience platform that helps brands optimize the mobile app lifecycle from discovery to loyalty while driving customer value, inside and outside the app. Airship powers cross-channel journeys, experimentation, no-code experiences & App Store Optimization.N/A
Localytics
Score 6.0 out of 10
N/A
Upland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.
$95
Per Application Per Month
Pricing
AirshipLocalytics
Editions & Modules
No answers on this topic
Localytics
$95.00
Per Application Per Month
Offerings
Pricing Offerings
AirshipLocalytics
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
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AirshipLocalytics
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All AlternativesView all alternativesView all alternatives
User Ratings
AirshipLocalytics
Likelihood to Recommend
8.0
(8 ratings)
6.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
6.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
3.0
(1 ratings)
User Testimonials
AirshipLocalytics
Likelihood to Recommend
Airship (formerly Urban Airship)
For Vodafone, the major advantage is to use customized push notifications for different user groups, and this enables us to use segment and use target based notifications for a given sample of users. We believe we have not fully explored or used the potential of Airship for other use cases yet
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Upland Software
For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
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Pros
Airship (formerly Urban Airship)
  • Simple setup of push messages + automations
  • Most important push + reporting features available
  • Friendly and individual customer support
  • Regular launch + optimization of features
  • High customer engagement over Airship
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Upland Software
  • Great web interface which provides a couple of levels of pivoting and filtering of data
  • Straight-forward integration for simpler use cases
  • Access to raw data through S3 for use in your own data pipeline
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Cons
Airship (formerly Urban Airship)
  • Make it easier to manager an account with multiple apps
  • Data in PA tool often loads very slowly
  • Streamline journey steps
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Upland Software
  • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
  • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
  • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
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Likelihood to Renew
Airship (formerly Urban Airship)
No answers on this topic
Upland Software
There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
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Usability
Airship (formerly Urban Airship)
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
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Upland Software
No answers on this topic
Support Rating
Airship (formerly Urban Airship)
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
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Upland Software
It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
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Alternatives Considered
Airship (formerly Urban Airship)
Airship is superb in customer support against all others. Even though I feel CleverTap may be a better choice but probably will not be as easy as Airship when setting them up and operating it. As for MoEngage, the last experience I had was simply not good enough, but that was more than two years ago in my region.
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Upland Software
We have not used other products but are going to start exploring making a switch to a new platform.
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Return on Investment
Airship (formerly Urban Airship)
  • It's had a positive impact on engagement.
  • It helps lend credibility to our product given that major sites like CNN, AP, ESPN, etc. have push notifications.
  • I have not come across any negative impacts.
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Upland Software
  • Was our first provider of user-level event data
  • Allows for many users to easily answer their own questions before making requests of the data team
  • Raw data dumps gave the data team the ability to provide more in-depth analyses.
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ScreenShots

Airship Screenshots

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