Usabilla vs. UserZoom

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Usabilla
Score 4.5 out of 10
N/A
N/A
$49
per month
UserZoom
Score 8.0 out of 10
N/A
N/AN/A
Pricing
UsabillaUserZoom
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
UsabillaUserZoom
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
UsabillaUserZoom
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Usabilla
8.0
4 Ratings
2% above category average
UserZoom
-
Ratings
Survey templates10.03 Ratings00 Ratings
Themes6.04 Ratings00 Ratings
Custom logo/branding7.94 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Usabilla
8.6
4 Ratings
0% below category average
UserZoom
-
Ratings
Changes to live survey7.94 Ratings00 Ratings
Question design help10.03 Ratings00 Ratings
Multiple question types7.94 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Usabilla
6.9
4 Ratings
19% below category average
UserZoom
-
Ratings
Survey logic flexibility6.94 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Usabilla
5.8
4 Ratings
35% below category average
UserZoom
-
Ratings
Response tracking7.03 Ratings00 Ratings
Data export5.54 Ratings00 Ratings
Standard reports5.54 Ratings00 Ratings
Custom reports5.52 Ratings00 Ratings
Analytics5.54 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Usabilla
7.4
4 Ratings
13% below category average
UserZoom
-
Ratings
Access controls7.44 Ratings00 Ratings
Compliance7.44 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Usabilla
8.4
2 Ratings
4% above category average
UserZoom
-
Ratings
Vendor-offered crowdsourcing10.01 Ratings00 Ratings
Respondent restrictions6.92 Ratings00 Ratings
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User Ratings
UsabillaUserZoom
Likelihood to Recommend
3.5
(5 ratings)
8.6
(14 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
3.5
(3 ratings)
8.0
(1 ratings)
Support Rating
2.9
(4 ratings)
9.0
(2 ratings)
User Testimonials
UsabillaUserZoom
Likelihood to Recommend
Usabilla
If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.
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UserTesting
UserZoom is well suited for usability testing, I found specifically around test websites and marketing materials. I was able to invite others to participate and watch as well as screen share so that it was an interactive session. Other tools I have used have been a little better with the video output and transcripts of each session so that we could capture notes quickly, but overall it was a good tool to use to test.
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Pros
Usabilla
  • Continuous feedback such as CSAT or NPS score.
  • Monitors feedback trends on recurring surveys through analytics dashboard.
  • In context, in the moment data rather than during a follow up survey.
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UserTesting
  • Quantitative testing can be done on the cheap compared to other quant tools or vendors... once you buy the license, you only pay for additional recruiting and you are managing the project, so there isn't the high cost of having other vendors doing the project management or running a survey etc.
  • Farily robust means of tracking and recording data. I also relied heavily on the excel spreadsheet of all the raw data, which you can have UZ customize for you to get what you need.
  • Great support system from the UserZoom team - they have researchers who can help with coding and also provide research support for a very good price.
  • Also they have tree testing, card sorting, survey capabilities (in addition to usability testing)... and mobile testing. and they seem to be continously be developing the tool to support additional methods.
Read full review
Cons
Usabilla
  • Styling and positioning of the 'Feedback' button could be improved with more options provided. Right now it seems very basic.
  • Triggered surveys and popups would also benefit for more styling and control over how the survey is presented to users. Sometimes it can be hard to match your brand to the out-of-box options available. I've seen more flexible versions of this in other providers.
  • Notifications of negative feedback (delivered via email) could be improved. We like to try and take immediate action and the notifications haven't always made this possible. I'd also like to see more notification options added to triggered campaigns and surveys.
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UserTesting
  • Compared with some other tools, because their video conferencing platform is web-based (vs. using Zoom, which has a desktop app), I find the connection buffers a lot and it's kind of annoying
  • Their screening tool on the UserZoom side (not Go) is clunky. Just let me select May, Must, or Should not for criteria rather than the weird interface design they have now.
  • Logic panel is a little confusing, sometimes I do a double-take, sometimes it's wonky and resets itself. It's just not as easy to use as it could be.
  • They haven't integrated UserZoom and UserZoom Go (formerly Validately)
  • It's expensive!
  • We signed up for a high sample size license with unlimited tests, but we're finding their panel doesn't fill as fast as their biggest competitor, UserTesting. We've struggled to fill n=100 sample tests with fairly general criteria.
  • A lot of their licenses only allow limited concurrent studies, whereas UserTesting had unlimited tests that you could launch at a time. It's slowed us down.
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Likelihood to Renew
Usabilla
No answers on this topic
UserTesting
I'm actually trying to get a license for my current job at my current company (recently moved to a new company). I gave it this rating because I am about to go to our executive to ask that we purchase it! I know that there will be value because we are forecasting a high volume of research next year
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Usability
Usabilla
The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.
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UserTesting
Overall, it was fairly easy to use. Especially if you are familiar with this type of product. We were able to use it for testing pretty much right after we got it (same day) and didn't have many issues figuring out how to invite, test, and share which was great.
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Support Rating
Usabilla
If we could select 0/10 we would... If Usabilla were to fix their accessibility issues we would consider keeping our subscription to them, but as it stands this does not seem possible as Usabilla does not seem interested in making the platform accessible.
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UserTesting
From my experience, the UserZoom team has really done a great job answering the limited questions we have given them thus far. I think the platform is popular enough that many of my questions have been answered by their help pages - or other online content with helpful tips and tricks. I think the community has done a nice job of providing end-user tutorials for those who are new to the platform.
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Alternatives Considered
Usabilla
I have Hotjar, Sprig, and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects. Sprig and Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).
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UserTesting
Client selected it due to how they used it, pricing, and what it could do for them. It's about the same as these other tools but UsabilityHub let's you run multiple types of task in one test, and UserTesting still has a bigger panel I think
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Return on Investment
Usabilla
  • Positive - gave us more insight into our user's journey post purchase.
  • Positive - let us know what problems our users were having with our account portal through moment of truth surveys.
  • Positive - gave us numbers to show to leadership that quantified the digital customer experience.
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UserTesting
  • Time-efficient: quick to gather insights
  • Making informed decisions: repeat testing before launching the app/website to reduce errors in the future
  • Guarantee customers' satisfaction: ensure the errors are reduced to the minimum so that the purchase process is smooth and there will be no need to reach out to our customer support team
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ScreenShots