UserTesting vs. UserZoom

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
UserTesting
Score 8.1 out of 10
N/A
UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the speed business demands.N/A
UserZoom
Score 8.0 out of 10
N/A
N/AN/A
Pricing
UserTestingUserZoom
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
UserTestingUserZoom
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
UserTestingUserZoom
Considered Both Products
UserTesting
Chose UserTesting
I have used UserZoom and Validately in the past with mixed results. I feel that UserTesting has given me the most robust support and best platform for user research.
Chose UserTesting
Validately was a much simpler product, perhaps more geared toward non-UX professionals. UserZoom had a very similar product but they had too many features, which made using their product more complicated. Their sales tactics were also less pleasant.
Chose UserTesting
We have evaluated two other platforms - UserZoom and UsabilityHub. We ultimately decided to maintain our relationship with UserTesting due to the overall usability and the functionality that it offers. The features better suited our needs, and it met a price point that worked …
Chose UserTesting
The offerings are the same but UserTesting distinguishes itself by obtaining faster results, having a wider reach in countries for participants, and outstanding customer service. The one area where UserZoom has that UserTesting doesn't is the multi-path questions mentioned …
Chose UserTesting
UserTesting is much easier to use overall. If it's easier to user, it will get used more often. The ability for the testers on UserTesting to give feedback whilst they look at the content instead of afterwards like on UserZoom has given us more accurate data as well as making …
Chose UserTesting
UserTesting has a better panel that is larger, more far reaching, and faster. UserZoom's GO platform has a better UI and a far better pricing structure, but their panel is smaller and studies take longer to fill. UserZoom has a poor panel for our needs. It is ok for general …
Chose UserTesting
Previously used UserZoom. They did the job to a certain extent but after not being completely satisfied and shopping around we re-trialed UserTesting and [were] pleasantly surprised. Much better than when we had previously trialed UserTesting 12 months previously. Much nicer …
Chose UserTesting
UserTesting is much better than UserZoom because their panel of participants is much bigger, in case we needed to find a specific target audience that take a long time to find and source. Also, UserTesting has a much easier to use platform and is more intuitive and simpler to …
Chose UserTesting
I wasn't the person who selected Usertesting, but I did use this in previous company so I was aware of their capabilities. I really enjoy how usertesting applies their research methods and have a greater support. The UserZoom was easy to handle but I don't remember how it was …
Chose UserTesting
I would say the merger of UserZoom definitely has helped Usertesting to be then number 1 tool in the market. dscout works great for diary studies but other than that has some limitations and is not as robust as usertesting.com
Chose UserTesting
UserTesting is superior because of their vast panel, speed, and intuitiveness.
Chose UserTesting
User Testing is so much easier to use than other user testing tools. It's also pretty good for transcription and now they do transcription in Spanish, which is also an important part of my work and that was one of the reasons I used Dovetail. Now I still use Dovetail as it's a …
Chose UserTesting
For me, UserTesting is the standard to beat so if other products don't offer the same then, to my mind, they fail. What I get from UserTesting that other products can't seem to match is: 1) speed of recruitment - UserTesting can always find participants, even when my criteria …
Chose UserTesting
Usertesting.com has the largest panel of users globally, last time we did a comparison.
Chose UserTesting
The quality of testers is really the best out there and it's nice knowing I am paying one flat rate regardless of the number of tests or number of participants.
Chose UserTesting
UserTesting best fills the need for quality feedback on all our existing and concept designs.
Chose UserTesting
In the past, we have done live testing (with video camera, moderator, pc!). Also, more recently, we have used Zoom and Webex. With these solutions we have done our own moderation and have to recruit on our own as well which has been a challenge. It has definitely taking …
Chose UserTesting
All the tools we had evaluated before purchasing had similar features but the one thing that set UserTesting apart from the rest was the size and reach of their user base. We needed to reach global audiences and at the time of our choice, only UserTesting was able to reach a …
Chose UserTesting
I have not personally used the competing products for UX research, but in my initial review of our options, I found UserTesting to have the best balance of platform and pricing.
Chose UserTesting
The maturity of the product is unrivaled, the team running the show is nothing short of amazing, and their product timeline and future plans directly reflect their customer's needs. You'll be hard pressed to find a company more customer-centric than UT, and it really goes to …
UserZoom
Chose UserZoom
I have used quite a few UI testing platforms and have found that UserZoom performs relatively well compared to them all. Each testing platform has its own unique strengths and weaknesses. However, UserZoom is probably the platform with the broadest scope and range of testing …
Chose UserZoom
I found UserZoom to be easier to use than Cisco Webex Meetings, and more intuitive and pretty comparable to GoToMeeting. UserTesting has a few extra features that we like as mentioned, but I think [UserZoom] is a very solid tool and would recommend and use again.
Chose UserZoom
Whilst we got good value from UserZoom, we have since trialed UserTesting and have since switched away from UserZoom. In comparison, UserZoom [was] more expensive and had fewer features for collecting and analysing qualitative research.
Chose UserZoom
On several occasions, the participants claimed that TryMyUI was extremely laggy towards the end of the sessions, and got frustrated. We have trialed UserTesting and decided to make the switch. Our team especially like the variety of templates on the platform targetting various …
Chose UserZoom
Love the virtual observation room, no one else has this feature. It's got a robust panel, but we wanted to try it out to compare with UserTesting's panel. Userlytics has a substantially smaller panel. Lastly, it's got quantitative tools that the competitors don't have, or …
Chose UserZoom
Client selected it due to how they used it, pricing, and what it could do for them. It's about the same as these other tools but UsabilityHub let's you run multiple types of task in one test, and UserTesting still has a bigger panel I think
Top Pros
Top Cons
Best Alternatives
UserTestingUserZoom
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
Smartlook
Smartlook
Score 8.3 out of 10
Medium-sized Companies
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Enterprises
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
UserTestingUserZoom
Likelihood to Recommend
8.1
(129 ratings)
8.5
(14 ratings)
Likelihood to Renew
7.5
(5 ratings)
10.0
(1 ratings)
Usability
8.4
(117 ratings)
8.0
(1 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
8.9
(119 ratings)
9.0
(2 ratings)
Implementation Rating
9.1
(3 ratings)
-
(0 ratings)
Configurability
7.3
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
UserTestingUserZoom
Likelihood to Recommend
UserTesting
UserTesting solves the problem of recruitment. Thanks to UserTesting I can recruit participants from different countries around the world with the characteristics I need. Recruitment is a very difficult process for a small research team and I sometimes still struggle with that; for example, when recruiting minors for research. But not having to do the whole recruitment and reward process is a huge benefit.
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UserTesting
UserZoom is well suited for usability testing, I found specifically around test websites and marketing materials. I was able to invite others to participate and watch as well as screen share so that it was an interactive session. Other tools I have used have been a little better with the video output and transcripts of each session so that we could capture notes quickly, but overall it was a good tool to use to test.
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Pros
UserTesting
  • Taking notes with video clips. I can take notes while I am watching a session and I can create clips of UX issues or bugs occurring. This really helps when I share them with other teams.
  • Exporting all your notes. I analyze all usability tests by exporting my notes from UserTesting. I wish I could bulk export multiple tests though.
  • Setting up demographics. This helps me reach out to users who are similar to our audience.
  • Setting up screeners. Some studies require specific audiences (using a specific tool etc.), by setting screeners I can make sure I reached the correct audience.
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UserTesting
  • Quantitative testing can be done on the cheap compared to other quant tools or vendors... once you buy the license, you only pay for additional recruiting and you are managing the project, so there isn't the high cost of having other vendors doing the project management or running a survey etc.
  • Farily robust means of tracking and recording data. I also relied heavily on the excel spreadsheet of all the raw data, which you can have UZ customize for you to get what you need.
  • Great support system from the UserZoom team - they have researchers who can help with coding and also provide research support for a very good price.
  • Also they have tree testing, card sorting, survey capabilities (in addition to usability testing)... and mobile testing. and they seem to be continously be developing the tool to support additional methods.
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Cons
UserTesting
  • The organization of the work spaces/dashboards could use some work.
  • I don't feel as supported as I used to from a customer success perspective. I used to have dedicated, go-to professionals to reach out to about my account who knew my project context, account history, etc. Recently we've been pushed into general support pools, and it doesn't feel like my account gets any personalized attention anymore.
  • I would like to see a more refined experience for collaborators - the test plans I share with them are plain text/hard to read.
  • Would be nice to be able to conduct focus groups using this tool.
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UserTesting
  • Compared with some other tools, because their video conferencing platform is web-based (vs. using Zoom, which has a desktop app), I find the connection buffers a lot and it's kind of annoying
  • Their screening tool on the UserZoom side (not Go) is clunky. Just let me select May, Must, or Should not for criteria rather than the weird interface design they have now.
  • Logic panel is a little confusing, sometimes I do a double-take, sometimes it's wonky and resets itself. It's just not as easy to use as it could be.
  • They haven't integrated UserZoom and UserZoom Go (formerly Validately)
  • It's expensive!
  • We signed up for a high sample size license with unlimited tests, but we're finding their panel doesn't fill as fast as their biggest competitor, UserTesting. We've struggled to fill n=100 sample tests with fairly general criteria.
  • A lot of their licenses only allow limited concurrent studies, whereas UserTesting had unlimited tests that you could launch at a time. It's slowed us down.
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Likelihood to Renew
UserTesting
I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
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UserTesting
I'm actually trying to get a license for my current job at my current company (recently moved to a new company). I gave it this rating because I am about to go to our executive to ask that we purchase it! I know that there will be value because we are forecasting a high volume of research next year
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Usability
UserTesting
The video review interface is user-friendly and makes it easy to navigate between different test responses. This helps us quickly analyze and understand the feedback we receive from users.
UserTesting's platform is straightforward and intuitive to use when setting up tests. We can easily select the type of test we want to conduct, define our objectives and criteria, and invite participants to take the test.
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UserTesting
Overall, it was fairly easy to use. Especially if you are familiar with this type of product. We were able to use it for testing pretty much right after we got it (same day) and didn't have many issues figuring out how to invite, test, and share which was great.
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Reliability and Availability
UserTesting
Never encountered any problems
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UserTesting
No answers on this topic
Performance
UserTesting
Perfectly fine. Never had any problems.
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UserTesting
No answers on this topic
Support Rating
UserTesting
The support team at UserTesting is super helpful, responsive, and overall respectful and nice. They respond to your chat requests very quickly if you need immediate support within the tool, where time is of the essence. If you need support via email, they are quick and responsive there too. They are also very nice and helpful
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UserTesting
From my experience, the UserZoom team has really done a great job answering the limited questions we have given them thus far. I think the platform is popular enough that many of my questions have been answered by their help pages - or other online content with helpful tips and tricks. I think the community has done a nice job of providing end-user tutorials for those who are new to the platform.
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Implementation Rating
UserTesting
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
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UserTesting
No answers on this topic
Alternatives Considered
UserTesting
UserTesting allows for a quicker recruiting process for our studies. Additionally, UserTesting has more unmoderated research features and capabilities. I think that their payment model is also easier than UserInterviews. We typically user UserTesting for reaching our hard to reach segments and recruiting prospective users not already within our product user population.
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UserTesting
Client selected it due to how they used it, pricing, and what it could do for them. It's about the same as these other tools but UsabilityHub let's you run multiple types of task in one test, and UserTesting still has a bigger panel I think
Read full review
Scalability
UserTesting
The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
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UserTesting
No answers on this topic
Return on Investment
UserTesting
  • Cost savings of over $100K as we dont involve our research vendors as much as we used to do in the past
  • Better tested experience get out in the market quickly even when we don't have enough time available with our researchers; our designers who are well-trained on usertesting.com can test out quickly
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UserTesting
  • Time-efficient: quick to gather insights
  • Making informed decisions: repeat testing before launching the app/website to reduce errors in the future
  • Guarantee customers' satisfaction: ensure the errors are reduced to the minimum so that the purchase process is smooth and there will be no need to reach out to our customer support team
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ScreenShots

UserTesting Screenshots

Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.