UserTesting vs. ZoomInfo MarketingOS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
UserTesting
Score 8.1 out of 10
N/A
UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the speed business demands.N/A
ZoomInfo MarketingOS
Score 7.6 out of 10
N/A
ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.N/A
Pricing
UserTestingZoomInfo MarketingOS
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
UserTestingZoomInfo MarketingOS
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
UserTestingZoomInfo MarketingOS
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
UserTestingZoomInfo MarketingOS
Engagement
Comparison of Engagement features of Product A and Product B
UserTesting
-
Ratings
ZoomInfo MarketingOS
5.2
2 Ratings
42% below category average
Automated routing and prioritization00 Ratings4.52 Ratings
Customer interaction histories00 Ratings5.02 Ratings
Engagement data tracking00 Ratings6.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
UserTesting
-
Ratings
ZoomInfo MarketingOS
5.4
2 Ratings
34% below category average
Ad campaign creation00 Ratings5.52 Ratings
Display advertising00 Ratings7.02 Ratings
Contextual advertising00 Ratings5.01 Ratings
Social advertising00 Ratings5.02 Ratings
Ad reporting and analytics00 Ratings4.52 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
UserTesting
-
Ratings
ZoomInfo MarketingOS
5.0
2 Ratings
41% below category average
Standard visitor segmentation00 Ratings6.02 Ratings
Behavioral visitor segmentation00 Ratings4.52 Ratings
ABM sales intelligence00 Ratings4.52 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
UserTesting
-
Ratings
ZoomInfo MarketingOS
6.3
2 Ratings
17% below category average
3rd party intent signals00 Ratings4.52 Ratings
Downstream intent signals00 Ratings6.02 Ratings
Account identification00 Ratings8.52 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
UserTesting
-
Ratings
ZoomInfo MarketingOS
6.0
3 Ratings
32% below category average
Automated workflow & orchestration00 Ratings6.03 Ratings
Best Alternatives
UserTestingZoomInfo MarketingOS
Small Businesses
Smartlook
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Score 8.4 out of 10
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Score 7.3 out of 10
Medium-sized Companies
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
LeanData
LeanData
Score 9.7 out of 10
Enterprises
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
UserTestingZoomInfo MarketingOS
Likelihood to Recommend
8.1
(129 ratings)
6.6
(3 ratings)
Likelihood to Renew
7.5
(5 ratings)
-
(0 ratings)
Usability
8.4
(117 ratings)
6.0
(2 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
8.9
(119 ratings)
2.0
(1 ratings)
Implementation Rating
9.1
(3 ratings)
2.0
(1 ratings)
Configurability
7.3
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
UserTestingZoomInfo MarketingOS
Likelihood to Recommend
UserTesting
UserTesting solves the problem of recruitment. Thanks to UserTesting I can recruit participants from different countries around the world with the characteristics I need. Recruitment is a very difficult process for a small research team and I sometimes still struggle with that; for example, when recruiting minors for research. But not having to do the whole recruitment and reward process is a huge benefit.
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ZoomInfo
It's better than nothing. Their support and customer success teams leave much to be desired. The product lacks complete and seamless integration with their flagship SalesOS product. It did provide insight as to who is visiting the website. The ads component was ok. There is a lot that needs to be improved before purchasing again.
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Pros
UserTesting
  • Taking notes with video clips. I can take notes while I am watching a session and I can create clips of UX issues or bugs occurring. This really helps when I share them with other teams.
  • Exporting all your notes. I analyze all usability tests by exporting my notes from UserTesting. I wish I could bulk export multiple tests though.
  • Setting up demographics. This helps me reach out to users who are similar to our audience.
  • Setting up screeners. Some studies require specific audiences (using a specific tool etc.), by setting screeners I can make sure I reached the correct audience.
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ZoomInfo
  • Breadth of leads in North America
  • Detailed company information including revenue & funding
  • HubSpot integration is seamless
Read full review
Cons
UserTesting
  • The organization of the work spaces/dashboards could use some work.
  • I don't feel as supported as I used to from a customer success perspective. I used to have dedicated, go-to professionals to reach out to about my account who knew my project context, account history, etc. Recently we've been pushed into general support pools, and it doesn't feel like my account gets any personalized attention anymore.
  • I would like to see a more refined experience for collaborators - the test plans I share with them are plain text/hard to read.
  • Would be nice to be able to conduct focus groups using this tool.
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ZoomInfo
  • More hands-on training.
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Likelihood to Renew
UserTesting
I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
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ZoomInfo
No answers on this topic
Usability
UserTesting
The video review interface is user-friendly and makes it easy to navigate between different test responses. This helps us quickly analyze and understand the feedback we receive from users.
UserTesting's platform is straightforward and intuitive to use when setting up tests. We can easily select the type of test we want to conduct, define our objectives and criteria, and invite participants to take the test.
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ZoomInfo
It's not rocket science provided that your own systems (Saleforce and Hubspot) are in order.
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Reliability and Availability
UserTesting
Never encountered any problems
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ZoomInfo
No answers on this topic
Performance
UserTesting
Perfectly fine. Never had any problems.
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ZoomInfo
No answers on this topic
Support Rating
UserTesting
The support team at UserTesting is super helpful, responsive, and overall respectful and nice. They respond to your chat requests very quickly if you need immediate support within the tool, where time is of the essence. If you need support via email, they are quick and responsive there too. They are also very nice and helpful
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ZoomInfo
They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.
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Implementation Rating
UserTesting
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
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ZoomInfo
They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.
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Alternatives Considered
UserTesting
UserTesting allows for a quicker recruiting process for our studies. Additionally, UserTesting has more unmoderated research features and capabilities. I think that their payment model is also easier than UserInterviews. We typically user UserTesting for reaching our hard to reach segments and recruiting prospective users not already within our product user population.
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ZoomInfo
Zoominfo combined marketing automation with industry-leading lead intelligence. This was a no-brainer for us.
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Scalability
UserTesting
The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
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ZoomInfo
No answers on this topic
Return on Investment
UserTesting
  • Cost savings of over $100K as we dont involve our research vendors as much as we used to do in the past
  • Better tested experience get out in the market quickly even when we don't have enough time available with our researchers; our designers who are well-trained on usertesting.com can test out quickly
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ZoomInfo
  • Very positive as it saves time.
  • Drives more leads to our business.
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ScreenShots

UserTesting Screenshots

Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.

ZoomInfo MarketingOS Screenshots

Screenshot of MarketingOS DashboardScreenshot of Target Audience