Everest (Return Path + 250ok)

Everest (Return Path + 250ok)

Everest (Return Path + 250ok)

51 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Everest (Return Path + 250ok)	Score 7.9 out of 10	N/A	Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's…	$20 per month

Pricing

Everest (Return Path + 250ok)

Editions & Modules

Elements: $20
per month
Elements Plus: $525
per month
Professional: Custom Pricing
Enterprise: Custom Pricing

Offerings

Pricing Offerings
Everest (Return Path + 250ok)
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Everest (Return Path + 250ok)
Considered Both Products	Everest (Return Path + 250ok) Verified User Manager Chose Everest (Return Path + 250ok) Return Path is the most user-friendly and feature rich platform based on the alternatives that we have evaluated or used in the past. Helpful? Verified User Manager Chose Everest (Return Path + 250ok) Goodmail is no longer available. eDataSource - competitive research of other competitors emails to analyze in one platform - comparable - more money. Incentivized Helpful? Akande Davis Growth Marketing Strategist Chose Everest (Return Path + 250ok) Litmus does a great job of checking for specific things related to design or spam filtering, but the overall comprehensive approach that Everest (Return Path + 250ok) has by implementing seed listing, list validation, and pixel engagement offers a much stronger solution for … Incentivized Helpful? Mark Robert Anderson Senior Salesforce Automation Manager Chose Everest (Return Path + 250ok) I don't know of anything that has a patch on what ReturnPath—specifcially certification—offers elsewhere. Helpful? Verified User Vice-President Chose Everest (Return Path + 250ok) As a long-term Return Path client, we haven't ever used any competitor products as we always felt that what we were using was best-available. So when 250ok and Return Path were combined, the best of both is visible within the new Everest umbrella product, Validity Everest … Incentivized Helpful? Verified User Manager Chose Everest (Return Path + 250ok) I looked into some other competitors before 250ok was brought out by Validity, but 250ok seemed like the best fit for the price and features included. Incentivized Helpful? Brett Schenker Email Deliverability Specialist Chose Everest (Return Path + 250ok) We have used both and they're both excellent systems. 250ok has the edge with reporting and function but Return Path has a bit more data when it comes to Sender Score data. Either is a really good system and I'd recommend either for those looking for a toolset to help resolve … Incentivized Helpful? Kevin Hickey Senior Manager, Marketing Automation & Personalization Chose Everest (Return Path + 250ok) ReturnPath is best in the industry for managing email deliverability. There are other adequate competitive options, but ReturnPath can offer a custom solution for your brands. Incentivized Helpful? Verified User Manager Chose Everest (Return Path + 250ok) Return Path came with our Salesforce Marketing Cloud implementation. We have not seriously looked at additional tools to complement or replace what we're getting through Return Path. Incentivized Helpful? Patrick Lewis Digital Content Coordinator Chose Everest (Return Path + 250ok) We have no experience with competitors in the 4 1/2 years I've been with the organization. Incentivized Helpful? Verified User Employee Chose Everest (Return Path + 250ok) Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at … Incentivized Helpful? Verified User Manager Chose Everest (Return Path + 250ok) It’s cheaper than its competitors and it has dmarc tracking. Incentivized Helpful? Joe Hallissey Associate Director - Digital Marketing Chose Everest (Return Path + 250ok) After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring. Between Return Path and … Incentivized Helpful? Verified User Manager Chose Everest (Return Path + 250ok) Return Path was the first solution that we looked into based on the native integration with Salesforce Marketing Cloud. That was the biggest selling point for us. We didn't do a lot of research on other products but 250ok was one we did look at but ultimately liked Return Path … Incentivized Helpful? Kevin Scally Senior Director, Marketing Infrastructure Chose Everest (Return Path + 250ok) 250ok provides much greater insight into email deliverability, compared to email marketing platforms. Typically, email marketing platforms only provide you the following: open rate, clickthrough rate, spam complaints, and bounces. 250ok actually shows you where you're landing … Incentivized Helpful? Verified User Project Manager Chose Everest (Return Path + 250ok) Return Path and 250ok are meant to do same things but in slightly different ways. Both use seed lists but RP uses panel data while 250ok uses engagement data. RP offers certification and is more expensive while 250ok is more affordable. Incentivized Helpful? Verified User Analyst Chose Everest (Return Path + 250ok) We use Exact Target every day as well - While we use these 2 for different functions - both are great to have and essential to our team. Incentivized Helpful? Joni Kalstrup Internet Marketing Manager Chose Everest (Return Path + 250ok) When reviewing competitors to do the audit and to give us insight into our deliverability, Return Path seemed to have a more strategic sense of the issue and they were able to dive deep to get to the root cause, whereas some of the competitors where diagnosing on the phone … Incentivized Helpful? Dan Sixbury, PMP, MBA Web Infrastructure Senior Analyst Chose Everest (Return Path + 250ok) I used to host and manage email internally. I moved this into the cloud with an ExactTarget email marketing hub to manage all of the email being sent. The plus for Return Path is that the white listing features offered are not offered by other vendors or not to the same degree … Incentivized Helpful? Verified User Analyst Chose Everest (Return Path + 250ok) We looked at 250ok and Pivotal Veracity. Each has their own perks. Return Path has the best inbox monitoring by far but is the most expensive and that isn't even close. 250ok has the best blacklist monitoring capabilities and was the best priced but the inbox monitoring wasn't … Helpful?
Top Pros	Pro Email clients Pro Ease of use Pro Track emails
Top Cons	Minus Email verification Minus Monitoring tools Minus Time consuming

Features

Everest (Return Path + 250ok)

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Everest (Return Path + 250ok) 6.1 21 Ratings 29% below category average
WYSIWYG email editor	5.02 Ratings
Dynamic content	5.32 Ratings
Ability to test dynamic content	6.47 Ratings
Landing pages	5.02 Ratings
A/B testing	6.58 Ratings
Mobile optimization	3.36 Ratings
Email deliverability reporting	8.121 Ratings
List management	7.09 Ratings
Triggered drip sequences	8.02 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Everest (Return Path + 250ok) 6.2 22 Ratings 24% below category average
Dashboards	7.322 Ratings
Standard reports	6.820 Ratings
Custom reports	4.616 Ratings

Pre-Send Testing

Comparison of Pre-Send Testing features of Product A and Product B
	Everest (Return Path + 250ok) 8.0 10 Ratings 6% below category average
URL Validation	8.16 Ratings
Link Tracking	6.73 Ratings
Image Validation	7.66 Ratings
Inbox Display	8.57 Ratings
Email Accessibility Tools	7.54 Ratings
Spelling and Grammar Check	7.82 Ratings
Spam Testing	9.09 Ratings
Email Previews	9.08 Ratings

Best Alternatives
	Everest (Return Path + 250ok)
Small Businesses	VerticalResponse Score 10.0 out of 10
Medium-sized Companies	VerticalResponse Score 10.0 out of 10
Enterprises	Emma by Marigold Score 8.6 out of 10
All Alternatives	View all alternatives

User Ratings
	Everest (Return Path + 250ok)
Likelihood to Recommend	5.6 (27 ratings)
Likelihood to Renew	8.2 (5 ratings)
Usability	7.3 (1 ratings)
Support Rating	9.1 (1 ratings)
Implementation Rating	8.2 (1 ratings)

User Testimonials
	Everest (Return Path + 250ok)
Likelihood to Recommend	Validity Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more. Mark Robert Anderson Senior Salesforce Automation Manager Read full review
Pros	Validity Individualized attention. They really dug in to understand our products and services. Easy-to-understand training and actionable items that you can sustain over a long period of time. They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information. Incentivized Joni Kalstrup Internet Marketing Manager Read full review
Cons	Validity Some domain summary data inconsistent with seedlist detail UI feels a little dated Reporting options are limited As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path Inbox Preview rendering could be more robust and extensive Would like to see Dark Mode previewing rendering Incentivized Verified User Anonymous Read full review
Likelihood to Renew	Validity We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components. Incentivized Dan Sixbury, PMP, MBA Web Infrastructure Senior Analyst Read full review
Usability	Validity I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter. Incentivized Verified User Anonymous Read full review
Support Rating	Validity Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services. Incentivized Brett Schenker Email Deliverability Specialist Read full review
Implementation Rating	Validity I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Validity Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost. Incentivized Verified User Anonymous Read full review
Return on Investment	Validity It has helped identify inbox issues and thus helping our clients reach more inboxes. They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them. They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer. Verified User Anonymous Read full review
ScreenShots	Everest (Return Path + 250ok) Screenshots