What users are saying about
13 Ratings
13 Ratings
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Score 6.3 out of 101

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Likelihood to Recommend

Vision Critical

From my experience, I believe that Vision Critical offers the best software to manage an insights community. They are great to work with, and my opinion has only improved over time. However, that doesn't mean it is the best survey software overall. If someone simply needs to program and distribute surveys, this may or may not be the right solution. There are some other really great survey tools on the market that are competitively priced and offer very intuitive interfaces (like Qualtrics). If you are going to recruit people to answer surveys or provide feedback on an ongoing basis (re-contacting and engaging with the same people repeatedly), though, Vision Critical would be my #1 recommendation.
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Feature Rating Comparison

Survey Format & Appearance

Vision Critical
5.0
Survey templates
Vision Critical
5.0
Themes
Vision Critical
5.0
Custom logo/branding
Vision Critical
5.0

Survey Content

Vision Critical
4.7
Changes to live survey
Vision Critical
5.0
Question design help
Vision Critical
5.0
Multiple question types
Vision Critical
4.0

Survey Logic

Vision Critical
4.0
Survey logic flexibility
Vision Critical
4.0

Survey Reporting & Analytics

Vision Critical
4.8
Response tracking
Vision Critical
5.0
Data export
Vision Critical
6.0
Standard reports
Vision Critical
5.0
Custom reports
Vision Critical
5.0
Analytics
Vision Critical
3.0

Survey Administration & Security

Vision Critical
6.0
Access controls
Vision Critical
6.0

Pros

  • Very easy to learn. Everything is fairly intuitive.
  • Great customer service. As I learned the software, I had lots of questions, ranging from survey methods to technological design questions, and Vision Critical provides a lot of online support, as well as personal support over the phone and online. They even created regular reports for us to show the health of our panels
  • If you can see that you won't meet the number of responses you need, Vision Critical can help get your survey out to their very large panels and get your response rate up.
  • Vision Critical easily integrates your panels/respondents and surveys into one tool - very manageable! You can easily see previous communications, surveys, newsletters, etc., and see response rates for certain segments, all in one tool.
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Cons

  • I wish the product was more friendly to video surveys. It does support video, but there are restrictions on file size, and you can't maximize the size of the screen when watching a video.
  • I wish the product was more customizable. We have taken several measures to make changes to customize the product for our specific needs. It has turned out well, but it hasn't always been a smooth process.
  • I wish all of the reporting capabilities were rolled into one master reporting module. Within the tool, there are several different report areas. Each has its advantages, and like I said earlier, it is easy to generate quick reports. However, for more in-depth analysis, I sometimes want to use features from each of those report areas, and it would be very helpful if all the features I want were in one place.
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Likelihood to Renew

Vision Critical7.5
Based on 6 answers
There are better options out there. The only motivating factor to use this product is the lower cost and the value received from using it.
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Usability

Vision Critical3.0
Based on 1 answer
I think there is a ton of room to improve, in things as simple as aesthetics and other areas of logical flow when it comes to creating and then launching a survey, as well as providing descriptors for what each field is referencing. For instance, there are like 5 date fields to be filled out, but no button near them that says "this date will determine _________" and I am not about to go back into the training module, which was confusing enough to FIND, let alone work through to find just ONE answer.
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Support

Vision Critical10.0
Based on 1 answer
Absolutely fantastic support team. Willing to help you online through vast collection of how-to guides and resources, online via chatbox, or over the phone. Even though we were in different time zones, they were always available. Very helpful and knowledgeable
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Alternatives Considered

Based on ease of use and having the most varied tools available, Vision Critical would be the best. Based on ability to higher response rates and increase engagement of respondents, Vision Critical would be the best. Based on ability to customize, Vision Critical falls short of advanced tools like Qualtrics, and completely customizable tools like paper surveys. The company chose VC because we weren't doing any really off-the-wall designs or surveys, and we wanted to be able to reach and engage with specific groups of consumers
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Return on Investment

  • Vision Critical has definitely lead to better customer service and allowed the company to give more to the customer than they expected, because VC is so efficient and easy to use.
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Pricing Details

Vision Critical

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details