Nielsen Marketing Mix Modeling

Nielsen Marketing Mix Modeling

Nielsen Marketing Mix Modeling

2 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Nielsen Marketing Mix Modeling	Score 1.0 out of 10	N/A	Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.	N/A

Pricing

Nielsen Marketing Mix Modeling

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Nielsen Marketing Mix Modeling
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Nielsen Marketing Mix Modeling
Considered Both Products	Nielsen Marketing Mix Modeling Jacob Landsman Senior Manager, Digital Performance Marketing Chose Nielsen Marketing Mix Modeling VisualIQ is 1 of 2 partners only that have access to FB impressions. Incentivized Helpful?
Top Cons	Minus Touch points

Best Alternatives
	Nielsen Marketing Mix Modeling
Small Businesses	Firebase Score 8.4 out of 10
Medium-sized Companies	Firebase Score 8.4 out of 10
Enterprises	AppsFlyer Score 8.0 out of 10
All Alternatives	View all alternatives

User Ratings
	Nielsen Marketing Mix Modeling
Likelihood to Recommend	1.0 (1 ratings)

User Testimonials
	Nielsen Marketing Mix Modeling
Likelihood to Recommend	Nielsen Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Pros	Nielsen Access to FB impressions. TapAd device graph for stitching device ids to web cookies. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Cons	Nielsen Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion). Inflated clicks. No connectors to import cost from media partners. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Alternatives Considered	Nielsen VisualIQ is 1 of 2 partners only that have access to FB impressions. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Return on Investment	Nielsen We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
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