VWO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
VWO
Score 8.4 out of 10
N/A
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…
$49
per month
Pricing
VWO
Editions & Modules
Subscription
$99.00
per month
TESTING
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The classic VWO A/B testing solution
CONVERSION OPTIMIZATION
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The all-in-one platform for all your optimization needs
ENTERPRISE
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Customized solution with advanced AB testing and conversion optimization capabilities
Offerings
Pricing Offerings
VWO
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
VWO
Considered Both Products
VWO
Chose VWO
I haven't used other products like VWO
Chose VWO
Basically, they have the same features but VWO is much cheaper than the paid version of optimize. If you don't need to do more than 5 experiments at a time, then the free version of Optimize is great. If you do need to be able to do more than that, then VWO is a great …
Chose VWO
Vs. Google optimize VWO is much better:
* Setting up a test, the GUI is much better.
* Performance (loading times) is better, improving conversion rates.
Chose VWO
I did not evaluate all of the other software choices in this decision, but my understanding is that VWO is best in class to optimize website experiences.

The competitors that might be worth checking out: Google Analytics, Unbounce, Instapage, Evergage, Landingi, ion Interactive …
Chose VWO
A unified tool where all data points are shared across the different features is a much-preferred option.
Chose VWO
VWO is much more flexible, more affordable, and is easier to implement. We also appreciate how responsive and helpful VWO customer service is.
Chose VWO
While there are many free or cheap options for A/B and multivariate testing out there (and we have tried several), VWO provides the right balance between cost and capability for our agency. That, and the level of customer service provided when we need it makes VWO our choice …
Chose VWO
We use VWO not in competition with, but alongside other tools, as we believe a mixture is the best recipe for success. Hotjar is a slightly different offering and has some very strong heatmap/ journey mapping capabilities. We tend to use it for that, with the insight feeding …
Chose VWO
There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work …
Chose VWO
I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.

I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I …
Chose VWO
VWO has worse usability and isn't as flexible as the other platforms. Also, the insight that Qubit and Optimizely generates is actually accurate and can be used compared to the reports that VWO provide.
Chose VWO
I was not involved in Optimizely, nor did we implement it outside a free trial I believe, but VWO seemed to do generally the same things with a lower cost, though I could be mistaken.

I have used Qualtrics in the past. It is very good for survey creation and logic. I know some …
Chose VWO
VWO is way more comprehensive and powerful. We selected VWO because of multiple factors including pricing, capabilities, and last but not least, support. It's quite important to be able to liaise with the platform when building tests.
Chose VWO
We enquired and looked into using Optimizely and Qubit before deciding on VWO.
All appear to be great tools that would have done the job required, however, when compared, we didn't hit the level of traffic for Qubit to consider a partnership, and Optimizely was a lot more …
Chose VWO
VWO is much better than others at providing an easy way to run tests and gather data, but we do currently supplement it with Hotjar for better heatmap tracking and detailed visitor tracking. We also use Google Analytics for general traffic sourcing and behavior, as well as …
Chose VWO
We sometimes use the 'split URL' part of VWO if we have a larger test and want to test sending traffic to two different page variations.
Chose VWO
We enjoy being able to pause and edit tests whenever we want. There are also a lot of additional functionalities on VWO, like recordings.
Chose VWO
VWO is a good compliment to GA and Hotjar but it's expensive. Hotjar has a lot of really good analysis features for a very, very reasonable price. GA is free but comes with a high operational cost and learning curve. GA and its suite of tools is improving but I don't have …
Chose VWO
VWO is better in price for sure, and I would say it has much better functionality than Crazy Egg. Optimizely is more expensive than the two and I think its UI is much better than VWO. However, I think you get the same with VWO that you do with Optimizely. Once VWO catches up in …
Top Pros
Top Cons
Features
VWO
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
VWO
7.6
8 Ratings
12% below category average
a/b experiment testing8.21 Ratings
Split URL testing9.11 Ratings
Multivariate testing8.88 Ratings
Multi-page/funnel testing6.41 Ratings
Cross-browser testing8.21 Ratings
Test significance7.31 Ratings
Visual / WYSIWYG editor7.31 Ratings
Advanced code editor9.11 Ratings
Visitor recordings6.41 Ratings
Preview mode6.41 Ratings
Test duration calculator6.41 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
VWO
8.2
1 Ratings
7% below category average
Standard visitor segmentation9.11 Ratings
Behavioral visitor segmentation7.31 Ratings
Traffic allocation control9.11 Ratings
Website personalization7.31 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
VWO
7.0
1 Ratings
20% below category average
Heatmap tool6.41 Ratings
Click analytics6.41 Ratings
Scroll maps6.41 Ratings
Conversion tracking8.21 Ratings
Goal tracking8.21 Ratings
Test reporting7.31 Ratings
Results segmentation5.51 Ratings
Experiments results dashboard8.21 Ratings
Best Alternatives
VWO
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Enterprises
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User Ratings
VWO
Likelihood to Recommend
8.5
(105 ratings)
Likelihood to Renew
8.7
(20 ratings)
Usability
8.2
(2 ratings)
Availability
9.1
(3 ratings)
Performance
8.2
(1 ratings)
Support Rating
9.1
(4 ratings)
Online Training
6.4
(1 ratings)
Implementation Rating
9.1
(3 ratings)
Configurability
8.2
(1 ratings)
Ease of integration
3.6
(1 ratings)
Product Scalability
8.2
(1 ratings)
Vendor post-sale
9.1
(1 ratings)
Vendor pre-sale
8.2
(1 ratings)
User Testimonials
VWO
Likelihood to Recommend
Wingify Pvt Ltd
Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
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Pros
Wingify Pvt Ltd
  • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
  • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
  • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
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Cons
Wingify Pvt Ltd
  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
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Likelihood to Renew
Wingify Pvt Ltd
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
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Usability
Wingify Pvt Ltd
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
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Reliability and Availability
Wingify Pvt Ltd
I have not experienced an application error or unplanned outage with VWO.
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Performance
Wingify Pvt Ltd
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
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Support Rating
Wingify Pvt Ltd
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
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Online Training
Wingify Pvt Ltd
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
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Implementation Rating
Wingify Pvt Ltd
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
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Alternatives Considered
Wingify Pvt Ltd
I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed. I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
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Scalability
Wingify Pvt Ltd
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
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Return on Investment
Wingify Pvt Ltd
  • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
  • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
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ScreenShots

VWO Screenshots

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