Likelihood to Recommend While there are likely a variety of scenarios that would work well with Vonage [Communications APIs (formerly Nexmo)], implementations that need transactional message and response actions are a great fit. Our experience with transactional messaging has been really good and we are continuing to look at opportunities to expand our usage of this part of their service.
Read full review It is well suited in scenarios:
Well-defined static list with proper info. Not building email templates from scratch Litmus testing involved Easy to use simple automation journeys involved Not well-suited scenarios:
Complex Customer journeys Dynamic content involved Integration with other products other than the ZOHO suite Testing API limits Read full review Pros I like the delivery speed, it's very instantaneous. As soon as the delivery status changes on the website, the message gets delivered. The rates are also cheap and affordable. The accuracy of the services and the non-stop supportive team. Simple API, easy to integrate with existing notification functionality in your Laravel apps. Ease of implementation. We needed less than one month to go live. Read full review The best thing about this software is its integration with G-suite. It's user interface is so easy that any user can learn it quickly. And it is very easy to operate. It helps users to engage subscribers via various social media platforms. It allows users to compare various email campaigns. Read full review Cons Written documentation and discovery could be a lot better. Read full review Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error. The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns. Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken. After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault. You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again. The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them. Read full review Likelihood to Renew Because I am a single user organization and the subscription is free for up to 3 users.
Read full review Usability The overall usability of Vonage [Communications APIs (formerly Nexmo)] system for message delivery is sufficient for our implementation. Some improvements and additional reporting options in the account administration interface would increase our utilization of the post-delivery data further in order to provide further value-added features for our clients.
Read full review Support Rating The product feels a bit like a black box since it's built to be an off-the-shelf solution so sometimes it feels like the only way to really understand it is to talk to an engineer directly as the documentation is so-so.
Read full review Alternatives Considered Nexmo is the best platform in the industry for sure. We don't use all the features that the API provides but we are really satisfied with the ones we use. We are sure this is the best solution in the market if you need to solve the communication in real time with your customers. When we have to build a new website we are going to support the solution with Nexmo.
Read full review Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
Read full review Return on Investment Allowed us to go to market faster (positive). Greatly limits our claim to quality as the ceiling on video quality is lower than other platforms (negative). Read full review It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are. Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly. To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such. Read full review ScreenShots Zoho Campaigns Screenshots