What users are saying about

VWO<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
129 Ratings

Optimizely

Top Rated
248 Ratings

VWO<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
129 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Optimizely

Top Rated
248 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

VWO

Good:
Simple tests like hiding and showing a button, text, etc.
Adding text onto the page
Changing the color of things
Split tests where the whole page can change

Bad:
Complicated tests regarding custom JavaScript that's run (there may be asynchronous actions happening in that script that we need the page blank for until those actions finish)
Want a smarter visual editor (e.g. we can change the layout and the test would still work, by class or id selectors)
No photo available

Optimizely

If you are trying to improve your website, Optimizely is the model standard. Their product is unbelievably easy to use, with the ability of advanced functionality. Their support team is always there to help you out. Really no key questions that I can think of, just be up front and be honest with what you want.
Sean Cleveland profile photo

Pros

  • You have the ability to have heatmaps recorded on any A/B or Split URL test, allowing you to investigate where users are concentrating most of their time within a control or variation.
  • VWO's ability to allow custom conversion tags to be placed and triggered on the website allows for more robust conversion tracking.
  • VWO's UI is very easy to use and navigate allowing users who are not familiar with coding the ability to test a website without the need of a developer in most cases.
No photo available
  • Stellar support. Every person we've worked with on the support side has been knowledgeable and super helpful. Top notch for sure, and a great attitude to go along with the support.
  • The product is so easy to use. Flexible while being user-friendly. We are able to do things quickly and easily that we could not do - even with consultant support - with competitive software.
  • Community. The online community is great - it has great content, frequently updated with lots of people contributing. Most questions can be answered by checking the online community/online support. The community manager, Amanda, rocks!
Renee Thompson profile photo

Cons

  • Observations currently (9/14/18) don't support outside domains.
  • Observation collection sample rate is a little low (for the price) - takes a bit longer to collect meaningful amount of data.
Hovhannes Mkhitaryan profile photo
  • Optimizely doesn't seem as buttoned up on the sales side as they are on the product and support side. Granted those other groups set a very high bar.
  • Optimizely doesn't have a useful engagement metric out of the box. You have to integrate your analytics platform with it which for us was a challenge.
  • We were grandfathered in from a Platinum plan which Optimizely no longer uses; they now have Enterprise and Starter I believe. We assumed since we had the Platinum plan that we were converted to the Enterprise plan but when we tried to access certain features we realized that wasn't the case.
Brian DeLoach profile photo

Likelihood to Renew

VWO8.3
Based on 18 answers
It seems to be pretty much the industry standard for the 3rd party tool as such.
Sandis Viksna profile photo
Optimizely6.0
Based on 41 answers
We are never done testing and Optimizely has been the best tool for us so far.
Alvin Ding profile photo

Usability

VWO8.0
Based on 1 answer
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
No photo available
Optimizely7.7
Based on 8 answers
It is easy to use and quickly learn. Setup is simple with the snippet and tracking is easy to interpret.
Brynn Arego profile photo

Reliability and Availability

VWO10.0
Based on 2 answers
No answer on this topic is available.
Optimizely9.0
Based on 5 answers
Optimizely is usually up 100% of the time. When there is downtime, it is usually very brief.
Douglas Wright profile photo

Performance

No score
No answers yet
No answers on this topic
Optimizely6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley profile photo

Support

VWO10.0
Based on 3 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
No photo available
Optimizely5.3
Based on 13 answers
Questions are generally answered promptly and accurately.
Albert Wavering profile photo

Implementation

VWO8.0
Based on 2 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
No photo available
Optimizely8.0
Based on 11 answers
Optimizely offers configuration options for different website setups - be sure to use a snippet that is consistent with your website design. For example, the Optimizely snippet can include full or trimmed copies of the jQuery Javascript library (which it needs to function), but this doesn't need to be enabled if you already have jQuery on your website.
Albert Wavering profile photo

Alternatives Considered

The key aspect in the decision to switch to VWO was the integration of all the features as a single unified resource and platform.The competitors are very good at what they do (did back then) but required moving insight and understanding from one platform to the other. With VWO this problem is not only solved but the recent change to VWOs focus on becoming a conversion optimisation platform has increased our capabilities significantly.We feel the product fits in perfectly with our human centred approach and has not only increased stake holder confidence in our thinking and actions but also helped us to become better at what we do as a team and as individuals in meeting the needs of our users.
Christian Betts profile photo
Google Website Optimizer (now Content Experiments)Visual Website Optimizer
Albert Wavering profile photo

Return on Investment

  • VWO has moved mobile conversions rates up a whole percentage. If you know anything about conversions rates- that’s huge!
  • We know what exactly to put on our new site. Before, we were running blind with no market research or analytics. We now understand what the consumer wants on desktop, mobile and tablet platforms.
  • We have decreased Carr abandonment rates with high call to actions that we tested and validity seals. Our best test win yet!
Iram Cesani profile photo
  • ROI is always positive - because it's free! I've run some experiments with estimated uplift in annual revenue of over $0.5MM (or an additional 2.2% revenue).
  • It's a great tool to use for team-building. Everyone can have input to a CRO program - I prefer to send out a Google form to an entire company to allow anyone to submit ideas to the backlog.
Polly Harris profile photo

Screenshots

Optimizely

Pricing Details

VWO

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
VWO Editions & Modules
VWO
Edition
TESTING
Get a Demo1
CONVERSION OPTIMIZATION
Get a Demo2
ENTERPRISE
Get a Demo3
1. The classic VWO A/B testing solution
2. The all-in-one platform for all your optimization needs
3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO More Information

Optimizely

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Optimizely Editions & Modules
Optimizely
Additional Pricing Details

Optimizely More Information