VWO vs. ZoomInfo Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
VWO
Score 8.3 out of 10
N/A
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…
$49
per month
ZoomInfo Marketing
Score 7.8 out of 10
N/A
ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.N/A
Pricing
VWOZoomInfo Marketing
Editions & Modules
Subscription
$99.00
per month
TESTING
Get a Demo
The classic VWO A/B testing solution
CONVERSION OPTIMIZATION
Get a Demo
The all-in-one platform for all your optimization needs
ENTERPRISE
Get a Demo
Customized solution with advanced AB testing and conversion optimization capabilities
No answers on this topic
Offerings
Pricing Offerings
VWOZoomInfo Marketing
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
VWOZoomInfo Marketing
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
VWOZoomInfo Marketing
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
VWO
7.5
11 Ratings
10% below category average
ZoomInfo Marketing
-
Ratings
a/b experiment testing8.21 Ratings00 Ratings
Split URL testing9.11 Ratings00 Ratings
Multivariate testing8.011 Ratings00 Ratings
Multi-page/funnel testing6.41 Ratings00 Ratings
Cross-browser testing8.21 Ratings00 Ratings
Test significance7.31 Ratings00 Ratings
Visual / WYSIWYG editor7.31 Ratings00 Ratings
Advanced code editor9.11 Ratings00 Ratings
Visitor recordings6.41 Ratings00 Ratings
Preview mode6.41 Ratings00 Ratings
Test duration calculator6.41 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
VWO
8.2
1 Ratings
5% below category average
ZoomInfo Marketing
7.3
19 Ratings
10% below category average
Standard visitor segmentation9.11 Ratings7.719 Ratings
Behavioral visitor segmentation7.31 Ratings6.918 Ratings
Traffic allocation control9.11 Ratings00 Ratings
Website personalization7.31 Ratings00 Ratings
ABM sales intelligence00 Ratings7.218 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
VWO
7.0
1 Ratings
19% below category average
ZoomInfo Marketing
-
Ratings
Heatmap tool6.41 Ratings00 Ratings
Click analytics6.41 Ratings00 Ratings
Scroll maps6.41 Ratings00 Ratings
Conversion tracking8.21 Ratings00 Ratings
Goal tracking8.21 Ratings00 Ratings
Test reporting7.31 Ratings00 Ratings
Results segmentation5.51 Ratings00 Ratings
Experiments results dashboard8.21 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
VWO
-
Ratings
ZoomInfo Marketing
7.0
17 Ratings
14% below category average
Automated routing and prioritization00 Ratings6.616 Ratings
Customer interaction histories00 Ratings7.216 Ratings
Engagement data tracking00 Ratings7.216 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
VWO
-
Ratings
ZoomInfo Marketing
7.4
16 Ratings
5% below category average
Ad campaign creation00 Ratings7.714 Ratings
Display advertising00 Ratings7.715 Ratings
Contextual advertising00 Ratings7.611 Ratings
Social advertising00 Ratings7.116 Ratings
Ad reporting and analytics00 Ratings7.016 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
VWO
-
Ratings
ZoomInfo Marketing
7.4
18 Ratings
6% below category average
3rd party intent signals00 Ratings7.118 Ratings
Downstream intent signals00 Ratings7.117 Ratings
Account identification00 Ratings7.918 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
VWO
-
Ratings
ZoomInfo Marketing
6.7
18 Ratings
22% below category average
Automated workflow & orchestration00 Ratings6.718 Ratings
Best Alternatives
VWOZoomInfo Marketing
Small Businesses
Convert Experiences
Convert Experiences
Score 9.7 out of 10
Dealfront
Dealfront
Score 7.8 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
LeanData
LeanData
Score 10.0 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
VWOZoomInfo Marketing
Likelihood to Recommend
7.7
(108 ratings)
7.5
(20 ratings)
Likelihood to Renew
8.7
(20 ratings)
8.6
(2 ratings)
Usability
8.7
(5 ratings)
7.9
(20 ratings)
Availability
9.1
(3 ratings)
8.0
(1 ratings)
Performance
8.2
(1 ratings)
9.0
(1 ratings)
Support Rating
9.1
(4 ratings)
5.6
(2 ratings)
Online Training
6.4
(1 ratings)
8.0
(1 ratings)
Implementation Rating
9.1
(3 ratings)
5.6
(2 ratings)
Configurability
8.2
(1 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
3.6
(1 ratings)
9.0
(1 ratings)
Product Scalability
8.2
(1 ratings)
8.0
(1 ratings)
Professional Services
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
9.1
(1 ratings)
8.0
(1 ratings)
Vendor pre-sale
8.2
(1 ratings)
8.0
(1 ratings)
User Testimonials
VWOZoomInfo Marketing
Likelihood to Recommend
Wingify Pvt Ltd
It works better for either small or big companies because small companies can start with the free plan which is very decent and has everything they need. Also for big companies who get the best paid plans they get a lot of premium functionalities, the insight module, outstanding reports. But for medium size companies who can only afford the basic paid plan, it may not be the best tool as it is very limited. For example, they cannot analize a/b tests for new and ruturning visitors, neither based on the users device category.
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ZoomInfo
ZoomInfo Marketing can be used to re-target companies already in your sales process or familiar with you (i.e., have been to your website or engaged with you in some way). You may not get a large number of conversions through a cold display campaign, but ZI Marketing is a great way to stay at the top of your buyers' minds and provide them with bottom-of-the-funnel content through advertising.
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Pros
Wingify Pvt Ltd
  • VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
  • The VWO interface is pretty intuitive and let's non-technical users make variants for testing
  • The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
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ZoomInfo
  • The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
  • The reporting allows us to easily see the performance of our ads. There is no guesswork.
  • I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.
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Cons
Wingify Pvt Ltd
  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
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ZoomInfo
  • Does not fully integrate sales and marketing, so some work and translation is still required.
  • this is a complicated tool, and requires a rather long time to train employees to use properly.
  • no training included, and the price is a bit high
  • Does not integrate the same across all internet browser programs
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Likelihood to Renew
Wingify Pvt Ltd
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
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ZoomInfo
It just complements every effort that our sales and marketing team go through. We also use other zoom products, and this meshes so well with them. It has cut down the time we need for results in marketing and sales, as well as increasing the success rate of the actions we choose. We're seeing greater ROI on efforts since we started.
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Usability
Wingify Pvt Ltd
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
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ZoomInfo
I think it's great for marketing and sales alignment and it gives great insights and data that we can translate over to our LinkedIn advertising, but I think the reporting limitations aren't great. The discrepancies don't provide full confidence in the numbers. But, as a tool to become more targeted based on websights and sales goals it's great!
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Reliability and Availability
Wingify Pvt Ltd
I have not experienced an application error or unplanned outage with VWO.
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ZoomInfo
No answers on this topic
Performance
Wingify Pvt Ltd
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
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ZoomInfo
No answers on this topic
Support Rating
Wingify Pvt Ltd
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
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ZoomInfo
They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.
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Online Training
Wingify Pvt Ltd
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
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ZoomInfo
Calls using Zoom remote sessions, emails chat.
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Implementation Rating
Wingify Pvt Ltd
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
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ZoomInfo
They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.
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Alternatives Considered
Wingify Pvt Ltd
There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work specifically with your business objectives and conversion rate optimization goals
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ZoomInfo
We have ZoomInfo Sales as well. We decided we needed to have both Sales and Marketing to marry them together. We are so happy we did! We really needed to have the entire package together. We are able to research our customers within sales and then we are able to serve them ads.
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Contract Terms and Pricing Model
Wingify Pvt Ltd
No answers on this topic
ZoomInfo
No, it was clear.
Read full review
Scalability
Wingify Pvt Ltd
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
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ZoomInfo
Enable scalable process and implementation to use for marketing and sales.
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Return on Investment
Wingify Pvt Ltd
  • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
  • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
Read full review
ZoomInfo
  • We have found a lower CPC across our pages
  • Tracking characteristics on types of businesses on our pages - also very close to our dream persona
  • Build a weekly workflow internally between sales and marketing to use the incoming contacts and increasing number of qualified leads to hand off to sales
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ScreenShots

VWO Screenshots

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