Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Twilio
Score 7.4 out of 10
N/A
Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.
$0
per min per participant
WhatsApp Business
Score 8.1 out of 10
N/A
WhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp Business API powers communication with customers all over the world, allowing them to connect with them on WhatsApp in a simple, secure, and reliable way.N/A
Pricing
TwilioWhatsApp Business
Editions & Modules
Programmable Video
$0.0015
per min per participant
WhatsApp Business API
$0.0042
Per WhatsApp Template message sent
WhatsApp Business API
$0.005
Per WhatsApp session message
Elastic SIP Trunking
$0.007
Per min for termination
Programmable Messaging
$0.0075
per message sent or received
Programmable Voice
$0.0085
per minute to receive a call
Programmable Voice
$0.013
per min to make a call
Elastic SIP Trunking
$0.045
Per min for origination
Twilio Conversations
$0.05
per active user per month
Twilio Authy
$0.09
per authentication
Programmable Wireless
$0.1
per MB
Twilio Flex (Contact Center)
$1
per active user hour (5000 hours free)
Programmable Wireless
$2.00
per SIM card
Twilio SendGrid Email API
$14.95
per month up to 100k emails. (Up to 40k emails free for 30 days)
Twilio SendGrid Marketing Campaigns
$15
per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
Twilio Flex (Contact Center)
$150
per named user per month (5000 hours free)
WhatsApp Business
Free
Offerings
Pricing Offerings
TwilioWhatsApp Business
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details1. Pay-as-you-go pricing: Simple usage-based pricing means you don’t get locked into big contracts. 2. Volume discounts: Discounts trigger as your usage grows, so you always get a fair price. 3. Start building today with free trial credit and full API access.
More Pricing Information
Community Pulse
TwilioWhatsApp Business
Considered Both Products
Twilio
Chose Twilio
Those solutions are just not the same, Mailgun is a programmable SMS API with really low cost and is so far compared with Twilio SendGrid but since we are using more Twilio SMS or Whatsapp, [it's not used for] the same purpose. As OneSignal is an all in one solution for being …
WhatsApp Business

No answer on this topic

Top Pros
Top Cons
Best Alternatives
TwilioWhatsApp Business
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Telegram
Telegram
Score 8.9 out of 10
Medium-sized Companies
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 10.0 out of 10
Telegram
Telegram
Score 8.9 out of 10
Enterprises
Conversica
Conversica
Score 9.5 out of 10
Telegram
Telegram
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
TwilioWhatsApp Business
Likelihood to Recommend
6.6
(70 ratings)
8.9
(20 ratings)
Likelihood to Renew
8.1
(5 ratings)
-
(0 ratings)
Usability
9.5
(10 ratings)
8.6
(2 ratings)
Performance
7.0
(15 ratings)
-
(0 ratings)
Support Rating
5.7
(16 ratings)
8.3
(4 ratings)
Implementation Rating
9.5
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
TwilioWhatsApp Business
Likelihood to Recommend
Twilio
Twilio excels in customer service applications, enabling automated SMS updates or voice calls for order confirmations and support. It's ideal for implementing two-factor authentication, enhancing security for online services. However, it's less suitable for businesses needing in-depth, custom telephony infrastructure, as it primarily offers standard, API-driven solutions, or for regions with limited internet connectivity, where cloud-based services may be unreliable.
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Meta Platforms Inc
By using WhatsApp Business, I can now respond to customers faster, keep them updated about new deals, and even send out surveys to understand their needs. The ability to send stickers and photos makes the app more interactive and engaging. It easily beats other social networks in terms of the quality and quantity of messages sent, which is a good thing for businesses.
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Pros
Twilio
  • Easy to see my team in one place, when they log in and out and what call status they are in.
  • Twilio is a simple, user friendly way to log in and out of work activities.
  • Excellent services and support.
  • The omnichannel feature which allows agents to get request from all channels.
Read full review
Meta Platforms Inc
  • Easy to use by registering a phone number as your personal WhatsApp number and attaching your company profile by opening and closing your image to your product.
  • Fast and accurate connection.
  • It allows you to split chat between business and personal as WhatsApp Business and Personal can be downloaded on the same smartphone by registering a different number.
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Cons
Twilio
  • In my opinion, online support is extremely subpar for clients.
  • In my experience, no way to talk with anyone without a $1,500 investment monthly in their service.
  • In my experience, be prepared to wait at least 2-4 days to receive even one response from their support.
Read full review
Meta Platforms Inc
  • Scalability is difficult to suggest, and the quality of the links, especially when made on video, should be improved.
  • Traveling with WhatsApp Business is tricky because unable to hold calls, and the app is banned in some countries.
  • It's possible to improve API support and extract the application's satisfaction index.
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Likelihood to Renew
Twilio
We have standardized our processes surrounding Twilio. The entire process just works! There is no significant gap that we need to fill. Instead of thinking about Twilio's replacement, we'd rather focus on our customers with Twilio. It meets all our uses-cases currently. We haven't even explored the entire suite of applications to determine what other use cases we may potentially use.
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Meta Platforms Inc
No answers on this topic
Usability
Twilio
Overall the product API is extremely well documented so it is very easy to build a product with their technology. The website is a little bit cumbersome to use as they have greatly expanded the number of products that they have over the years, but the dashboard UI has not been improved much since.
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Meta Platforms Inc
WhatsApp Business, compared to Whatsapp Messenger, requires a more in-depth study of its features, especially if you want to use at its maximum power.
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Performance
Twilio
The problem tends to be us, the user, rather than Twilio. We don't reach out to support fast enough (spend time struggling), but when we have, they've solved our issue immediately. We are rural, so there are signal issues to accommodate, however, we find that a few staff on a few cellular networks can triangulate where we all have signal to put up a sign.
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Meta Platforms Inc
No answers on this topic
Support Rating
Twilio
I've never had to contact Authy's support. Of course, that's because Authy is so simple and easy to use that there hasn't been any need to. Authy correctly implements the time-based one-time password (TOTP) protocol, and becomes it conforms to the standard, it easily replaces Google Authenticator for your needs.
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Meta Platforms Inc
There were some issues in the beginning when the app used to get hanged. We had emailed customer support, and we received a response promptly. There was an issue with the phone where some updates had to be downloaded. You can also complete a form online to contact customer support. The staff can speak many languages
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Implementation Rating
Twilio
The developer APIs and SDKs are super easy to follow.
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Meta Platforms Inc
No answers on this topic
Alternatives Considered
Twilio
Twilio was referred to me by a business colleague, and I can't be more thankful! Twilio has helped my Facebook page by leaps and bounds, and I haven't even considered trying another chat option for my page. It is easy to set up, and customer service is quick to answer any and all questions you may have. I highly recommend it!
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Meta Platforms Inc
In a business organisation communication is the main factor for the development. And WhatsApp Business is the most perfect software for it. The software is designed with full of perfect features for the better communication. It performs very effectively than other software. I am fully satisfied with the features of the software. A superb software to me.
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Contract Terms and Pricing Model
Twilio
Being in South Africa, direct local currency support would be nice
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Meta Platforms Inc
No answers on this topic
Return on Investment
Twilio
  • Adding in phone numbers onto our onboarding sequence has increased our user activity by about 30%. We believe due to the users being more invested in the application now.
  • On top of that, our first SMS has increased our week 1 retention by about 15%. Pushing users to go on the app more than 2-3 times has been a struggle and SMS seems to be a solid driver in retention.
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Meta Platforms Inc
  • it is simple to communicate with a big group of people at once
  • WhatsApp now has a new tool that allows me to track the location of a buddy or contact.
  • it is compatible with practically every smartphone now on the market
Read full review
ScreenShots

Twilio Screenshots

Screenshot of To access any of the products in Console, head over to the “Explore Products” section and start building.Screenshot of Whether you prefer to build with a drag-and-drop visual editor or with code, Twilio SendGrid Marketing Campaigns helps you engage your customers through email.Screenshot of Flex is a programmable Contact Center that puts you in control.