Mapp Digital vs. WiseStamp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mapp Digital
Score 8.2 out of 10
N/A
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and…N/A
WiseStamp
Score 5.5 out of 10
Small Businesses (1-50 employees)
WiseStamp is an email signature solution for both small and large companies. It was acquired by vCita in August 2019, and is now a vCita solution.
$1.50
per month per seat
Pricing
Mapp DigitalWiseStamp
Editions & Modules
No answers on this topic
Basic
$1.50
per month per seat
Plus
$1.80
per month per seat
Enterprise
Contact us
per month per seat
Offerings
Pricing Offerings
Mapp DigitalWiseStamp
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—WiseStamp has 3 pricing editions. A free trial of WiseStamp is also available.
More Pricing Information
Features
Mapp DigitalWiseStamp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mapp Digital
8.1
5 Ratings
1% below category average
WiseStamp
-
Ratings
WYSIWYG email editor7.85 Ratings00 Ratings
Dynamic content8.44 Ratings00 Ratings
Ability to test dynamic content8.04 Ratings00 Ratings
Landing pages8.54 Ratings00 Ratings
A/B testing9.04 Ratings00 Ratings
Mobile optimization7.35 Ratings00 Ratings
Email deliverability reporting8.85 Ratings00 Ratings
List management8.55 Ratings00 Ratings
Triggered drip sequences6.85 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mapp Digital
8.1
5 Ratings
3% above category average
WiseStamp
-
Ratings
Dashboards8.35 Ratings00 Ratings
Standard reports8.35 Ratings00 Ratings
Custom reports7.85 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Mapp Digital
8.2
4 Ratings
3% below category average
WiseStamp
-
Ratings
URL Validation9.03 Ratings00 Ratings
Link Tracking7.73 Ratings00 Ratings
Image Validation7.84 Ratings00 Ratings
Inbox Display8.14 Ratings00 Ratings
Email Accessibility Tools8.34 Ratings00 Ratings
Spelling and Grammar Check7.84 Ratings00 Ratings
Spam Testing8.34 Ratings00 Ratings
Email Previews8.64 Ratings00 Ratings
Best Alternatives
Mapp DigitalWiseStamp
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Terminus ABM Platform
Terminus ABM Platform
Score 8.1 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Terminus ABM Platform
Terminus ABM Platform
Score 8.1 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Mapp DigitalWiseStamp
Likelihood to Recommend
8.0
(13 ratings)
5.1
(24 ratings)
Likelihood to Renew
7.8
(8 ratings)
9.1
(1 ratings)
Usability
1.9
(4 ratings)
5.4
(15 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(3 ratings)
-
(0 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
5.0
(3 ratings)
-
(0 ratings)
User Testimonials
Mapp DigitalWiseStamp
Likelihood to Recommend
Mapp Digital
During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
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WiseStamp
I still receive emails from people with a simple "sent from iPhone or sent from iPad" with little to no signature built-in. While I know not everyone is adept or even interested in changing mobile/tablet settings, WiseStamp makes it easy to have a more official-looking signature, in my opinion. Just because you reply to me via a smartphone or tablet, I expect the same level of professionalism. Plus, I don't need to know what device you use to reply or initiate an email, as poor spelling or grammar are essential. Including a photo, especially with many transactions being one in which you never see the person face-to-face, adds a more human element that is really missing. Studies show that ads including a photo of a person will get greater views. I think the same goes for email signature files. My goal is that regardless if I email someone from my laptop, smartphone, or tablet, they should not know as their transactional experience with me should appear to be precisely the same.
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Pros
Mapp Digital
  • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
  • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
  • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
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WiseStamp
  • Very user-friendly. Loved the simplicity and quick ability to set up.
  • Had lots of themes / designs to choose from and had offered the ability to link social accounts for the most popular current socials.
  • Extremely affordable already, but we also had a promo code which made it even cheaper.
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Cons
Mapp Digital
  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
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WiseStamp
  • In my opinion, animations are glitchy
  • Forced to use built-in templates or pay extra to have them simply copy a signature you create elsewhere. No options to actually build out a signature template to your own specifications.
  • I think it is over priced
  • Doesn't work with "New Outlook" and only certain versions of Classic Outlook.
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Likelihood to Renew
Mapp Digital
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
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WiseStamp
I love it... Wouldn't use anything else
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Usability
Mapp Digital
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
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WiseStamp
It is pretty easy to use but the initial setup takes awhile to get right - some of the templates that you can use do not always work for what I had in mind - but overall and once through the initial phase it is super easy to use.
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Performance
Mapp Digital
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
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WiseStamp
No answers on this topic
Support Rating
Mapp Digital
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
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WiseStamp
No answers on this topic
Online Training
Mapp Digital
They made sure to go through anything and everything that we wanted
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WiseStamp
No answers on this topic
Implementation Rating
Mapp Digital
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
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WiseStamp
No answers on this topic
Alternatives Considered
Mapp Digital
We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
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WiseStamp
I actually haven't tried the above, but this form wouldn't let me advance without answering. I built my own signature in Gmail. It would have been fine except embedding video is really tough. I was willing to sacrifice being able to showcase books in order to show my TEDx talk link.
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Return on Investment
Mapp Digital
  • BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
  • It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
  • I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
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WiseStamp
  • I have increased my calendar bookings from outreach emails by more than 200%
  • It makes it easier for people to schedule time with me when multiple people are involved as they can see my availability by clicking the link.
  • I have had customers that have not used me for a period of time book time out of the blue by going back to one of my old emails and seeing the scheduling link there
  • I use the banner tool whenever there is a promotion or to promote some of my sponsor brands to my clients without them even realising they are getting "adverts"
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ScreenShots

WiseStamp Screenshots

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