Wishpond Propel IQ vs. Zoho Marketing Automation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Wishpond Propel IQ
Score 1.2 out of 10
N/A
Wishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity. Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email…
$69
per month
Zoho Marketing Automation
Score 9.1 out of 10
N/A
Zoho Marketing Automation is a marketing automation software that helps businesses manage their marketing activities across multiple channels. It is designed to help users generate more leads, convert them into customers, and also retain them for a longer duration. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Users can get an understanding of all activities of their leads and create a superior personalized…
$19
per month 1000 contacts
Pricing
Wishpond Propel IQZoho Marketing Automation
Editions & Modules
Basic
$69
per month
Pro
$119
per month
Growth
$199
per month
Standard
$19
per month 1000 contacts
Premium
$29
per month 1000 contacts
Enterprise
$59
per month 1000 contacts
Offerings
Pricing Offerings
Wishpond Propel IQZoho Marketing Automation
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsYearly plans are 36% off.—
More Pricing Information
Community Pulse
Wishpond Propel IQZoho Marketing Automation
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Wishpond Propel IQZoho Marketing Automation
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Wishpond Propel IQ
1.4
10 Ratings
137% below category average
Zoho Marketing Automation
8.0
3 Ratings
5% above category average
WYSIWYG email editor1.07 Ratings7.93 Ratings
Dynamic content1.09 Ratings7.93 Ratings
Ability to test dynamic content1.09 Ratings7.93 Ratings
Landing pages1.18 Ratings6.73 Ratings
A/B testing1.010 Ratings8.22 Ratings
Mobile optimization1.09 Ratings8.53 Ratings
Email deliverability reporting2.78 Ratings8.53 Ratings
List management2.610 Ratings8.23 Ratings
Triggered drip sequences1.09 Ratings8.23 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Wishpond Propel IQ
1.0
10 Ratings
149% below category average
Zoho Marketing Automation
8.0
3 Ratings
2% above category average
Lead nurturing automation1.09 Ratings7.93 Ratings
Lead scoring and grading1.010 Ratings7.63 Ratings
Data quality management1.08 Ratings8.53 Ratings
Automated sales alerts and tasks1.07 Ratings8.23 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Wishpond Propel IQ
1.2
9 Ratings
140% below category average
Zoho Marketing Automation
7.7
3 Ratings
2% above category average
Social sharing and campaigns1.29 Ratings7.93 Ratings
Social profile integration00 Ratings7.63 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Wishpond Propel IQ
2.6
9 Ratings
91% below category average
Zoho Marketing Automation
7.8
3 Ratings
6% above category average
Standard reports2.69 Ratings7.33 Ratings
Dashboards00 Ratings7.93 Ratings
Custom reports00 Ratings8.23 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Wishpond Propel IQ
1.1
9 Ratings
143% below category average
Zoho Marketing Automation
8.0
3 Ratings
7% above category average
API1.17 Ratings7.93 Ratings
Role-based workflow & approvals1.16 Ratings7.93 Ratings
Customizability1.08 Ratings8.23 Ratings
Integration with Salesforce.com1.03 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Wishpond Propel IQ
-
Ratings
Zoho Marketing Automation
7.3
3 Ratings
2% below category average
Calendaring00 Ratings7.03 Ratings
Event/webinar marketing00 Ratings7.63 Ratings
Best Alternatives
Wishpond Propel IQZoho Marketing Automation
Small Businesses
LocaliQ
LocaliQ
Score 8.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.9 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 7.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Wishpond Propel IQZoho Marketing Automation
Likelihood to Recommend
1.0
(10 ratings)
8.2
(3 ratings)
Usability
-
(0 ratings)
8.5
(3 ratings)
Support Rating
1.0
(1 ratings)
8.2
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.2
(3 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
1.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Wishpond Propel IQZoho Marketing Automation
Likelihood to Recommend
Wishpond
It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
Read full review
Zoho
I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.
Read full review
Pros
Wishpond
  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
Read full review
Zoho
No answers on this topic
Cons
Wishpond
  • They added keywords to campaigns we'd specifically said not to.
  • They should tweak campaigns with a 0.06 ROAS.
  • They should provide the services that are promised.
Read full review
Zoho
  • Some of the field mappings between Leads and Deals are not always perfect.
  • Social media interactions are not captured (i.e. you cannot make a case from a post)
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Usability
Wishpond
No answers on this topic
Zoho
It's flexibility allowed for 100% adoption in our company
Read full review
Support Rating
Wishpond
There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
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Zoho
Zoho custom support is fantastic. Quick responses from knowledgeable staff!
Read full review
Alternatives Considered
Wishpond
We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
Read full review
Zoho
No answers on this topic
Contract Terms and Pricing Model
Wishpond
No answers on this topic
Zoho
Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.
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Professional Services
Wishpond
No answers on this topic
Zoho
We are a professional service firm
Read full review
Return on Investment
Wishpond
  • Negative google ROI.
  • A few conversions in September on paid social then none - negative ROI.
  • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
  • Emails don’t perform as well as my own for open rates or clicks.
Read full review
Zoho
No answers on this topic
ScreenShots

Wishpond Propel IQ Screenshots

Screenshot of Mobile-responsive Landing Pages, optimized with A/B split tests.Screenshot of Leads Insights - Displays their website activity, emails they’ve opened, etc.Screenshot of Personalized emails to Leads based on their activity and personal detail.Screenshot of Website popup forms to convert leads.Screenshot of Facebook Sweepstakes, Photo Contests, and Instagram Hashtag Contests.

Zoho Marketing Automation Screenshots

Screenshot of Get a comprehensive 360 degree view of your leads across channels. Know what stage your leads are at, identify top lead generating sources and how your campaigns are performing all from one single dashboard.Screenshot of Connect your e-store, run promotions and grow your online business using modern marketing strategies from Zoho Marketing Automation.Screenshot of Design amazing emails which your users will love engaging with and schedule them at the optimal open time for maximum engagement.Screenshot of Automate your entire marketing efforts using simple but advanced user journeys. Do more with powerful journeys, from nurturing leads with personalized content to updating lead score, setting drip campaigns and automating communications across channels.Screenshot of Design beautiful landing pages and host it freely. Library of templates to chose from, heatmap analysis, Customisable forms and easy lead management for your business.Screenshot of Ideate, build, execute and measure your entire marketing plan from a single place. Set Goals with objectives, assign budget for tasks, collaborate with team members, and run planned executions for your marketing strategy. Plus measure ROI and key metrics.