Likelihood to Recommend Do you currently use Google
AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google
AdWords ! But now I'm able to spend maybe 2-3 hours a week on Google
AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
Read full review To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than
Semrush , which does a lot and is organized, on the whole, rather poorly.
Read full review Pros Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team. The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives. How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend. Read full review Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value. WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy. WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly. We use WordTracker frequently in our first phases of keyword research and have found it to be very solid. This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients. Read full review Cons While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed. Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns. Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics). Read full review More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales. Pricing could be more affordable Better explore keywords that indicate a customer is ready to purchase Read full review Likelihood to Renew Affordable, useful, informative, easy to use, continually updating and staying current
Read full review Good bang for the buck. Makes the work flow easier by being able to extract data faster. Quick for my team to learn how to use. Lots of data. Really really lots of data. Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there Read full review Support Rating I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
Read full review Alternatives Considered WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
Read full review I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors
Read full review Return on Investment I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it). Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching. I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down. Read full review WordTracker helped come up with strong keywords for Search Ads which increased click throughs Helped maximize the keywords used on client websites and improve the quality of leads coming through Read full review ScreenShots —