WordTracker vs. Yext

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
WordTracker
Score 7.5 out of 10
N/A
N/AN/A
Yext
Score 8.7 out of 10
N/A
Yext is a digital experience software provider headquartered in New York, New York.N/A
Pricing
WordTrackerYext
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
WordTrackerYext
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThe cost of Yext varies depending on a number of factors such as package type, business size, entity count, and more. To create a solution that fits your business goals, please contact us or request a demo.
More Pricing Information
Features
WordTrackerYext
SEO
Comparison of SEO features of Product A and Product B
WordTracker
8.0
3 Ratings
3% above category average
Yext
-
Ratings
Keyword analysis8.03 Ratings00 Ratings
Backlink management4.01 Ratings00 Ratings
SERP ranking tracking9.01 Ratings00 Ratings
Page grader9.01 Ratings00 Ratings
Competitive analysis8.01 Ratings00 Ratings
Site audit / diagnostics9.01 Ratings00 Ratings
Site recommendations8.01 Ratings00 Ratings
Task management9.01 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
WordTracker
7.8
2 Ratings
3% above category average
Yext
-
Ratings
Local SEO1.02 Ratings00 Ratings
Social SEO10.01 Ratings00 Ratings
Mobile SEO10.01 Ratings00 Ratings
Global SEO10.01 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
WordTracker
8.5
1 Ratings
1% above category average
Yext
-
Ratings
Multi-domain support8.01 Ratings00 Ratings
Integration with web analytics tools9.01 Ratings00 Ratings
Best Alternatives
WordTrackerYext
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Progress Sitefinity
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Score 7.6 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Tridion
Tridion
Score 9.0 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
WordTrackerYext
Likelihood to Recommend
8.0
(6 ratings)
8.8
(21 ratings)
Likelihood to Renew
7.9
(3 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
6.3
(12 ratings)
User Testimonials
WordTrackerYext
Likelihood to Recommend
WordTracker
To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than Semrush, which does a lot and is organized, on the whole, rather poorly.
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Yext
Yext is great for bigger clients. If your client has a franchise of any kind, or even multiple locations, that's an ideal use case. For smaller clients, with one location that doesn't change a lot, Yext isn't as viable, and the effort to update maybe ten or fifteen listings would be worth it.
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Pros
WordTracker
  • Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
  • WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
  • WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
  • We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
  • This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.
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Yext
  • Yext is very, very user-friendly and easy to use.
  • Yext provides information within the portal on how you can enhance your listings as well as how you can fix any issues with your listings that may exist.
  • Yext's dedicated account managers can help you with any issues that may arise. For example our location pin on Apple Maps was wrong on one of our clinic listings and our Yext account manager reached out directly to Apple support and fixed the issue.
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Cons
WordTracker
  • More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
  • Pricing could be more affordable
  • Better explore keywords that indicate a customer is ready to purchase
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Yext
  • Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
  • Annual contracts limit flexibility for smaller companies
  • The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation
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Likelihood to Renew
WordTracker
  • Good bang for the buck.
  • Makes the work flow easier by being able to extract data faster.
  • Quick for my team to learn how to use.
  • Lots of data. Really really lots of data.
  • Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there
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Yext
No answers on this topic
Support Rating
WordTracker
No answers on this topic
Yext
Have been very impressed with the support we receive from Yext. I always feel I am listened to and if I have any problems or concerns they are quickly addressed. I have multiple ways to obtain support, either technical or strategic support, and they are responsive. I couldn't ask for more.
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Alternatives Considered
WordTracker
I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors
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Yext
We use Yext and all the other products mentioned here. Yext overlaps a bit with BrightLocal, but BrightLocal acknowledges Yext and thus makes it easy to avoid duplicated work. Each service provides a unique service that we use with our clients. We have been with Yext since its early days and at that time, they were a direct tool to manage a client's online footprint. Yext continues to upgrade its services providing new ways to help clients.
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Return on Investment
WordTracker
  • WordTracker helped come up with strong keywords for Search Ads which increased click throughs
  • Helped maximize the keywords used on client websites and improve the quality of leads coming through
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Yext
  • Yext has absolutely strengthened our SEO performance and has driven leads that perform extremely well.
  • Yext has improved our consultation show rate because all of the clinic information for each of our locations is accurate no matter which website our clients are using to search for the clinic info.
  • Yext has allowed our organization to ensure the correct phone numbers are listed across the web, which increased the number of inbound leads that come into our Call Center.
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ScreenShots

Yext Screenshots

Screenshot of Yext Knowledge GraphScreenshot of Yext ListingsScreenshot of Yext PagesScreenshot of Yext ReviewsScreenshot of Yext SearchScreenshot of Yext Analytics